social strategy for two-year colleges

Social StrategyBuilding Relationships One Tweet At a Time

Monday, October 19, 2009

Communicating Today


Things are a bit different


85% of college admissions offices report they use at least one form of social media:



61% social networking




48% video blogging




48% video blogging

41% blogging




48% video blogging

41% blogging

36% message boards




48% video blogging

41% blogging

36% message boards

16% podcasts




48% video blogging

41% blogging

36% message boards

16% podcasts

10% wikis


UpTake now has 20 million consumer reviews of the hospitality industry



Arkansas has 502,880 18+ Facebook users



Arkansas has 502,880 18+ Facebook users

Arkansas has more than 25,000 Twitter users in Little Rock


Don’t Get Lost in the Crowd


What’s Your Goal?


Specify an outcome (To increase, to decrease, to maintain)

State the level of change (from 10% to 20%)

Set a target date (by December 2010)

Measurable Objectives


What Is Your Objective?

Create awareness?

Encourage connection?

Inspire loyalty?

Create ambassadors?


“Strategy without tactics is the slowest route to victory. Tactics without strategy

are the noise before the defeat.”

- Sun Tzu, The Art of War


Set Your Strategy: How Are You

Getting There?Monday, October 19, 2009

Who are you trying to reach? Parents? Current students? Potential students? Alumni? Business professionals? Area residents? Where are these people online?

Go back to those goals and objectives. What spells success for you?

What tools can you manage best with your time and resources? What will be the best ROI for you?


Relationship Building: Two-Way Communication


Two-Way Communication



Initiate conversation




Ask for feedback and response




Ask for feedback and response

Maintain dialogue and interaction with your brand


Remember!


Long-term relationships do NOT start with

short-term campaigns.


But short-term campaigns are READILY

supported by long-term relationships.

- Todd Defren, @TDefren


Things I’m Continually Learning


Be Real.


CharityWater.orgtwitter.com/scottharrison


http://www.flickr.com/iometro


Post frequently and consistently.


Arkansas Repertory Theatretwitter.com/theRep




Be valuable.


QuickBookshttp://community.intuit.com/quickbooks




Listen. Listen. And listen some more.


Southwest Airlinestwitter.com/SouthwestAir




Then Respond.


Dell’s IdeaStormwww.ideastorm.com




Think beyond your doors.


Adobehttp://blogs.adobe.com/jnack/




Integrate Your Tools.


Whole Foodshttp://blog.wholefoodsmarket.com




Whole Foodswww.wholefoodsmarket.com/video




Whole Foodstwitter.com/WholeFoods




Whole Foods Little Rocktwitter.com/WholeFoodsLTR




Make time to tweet.


Starbuckstwitter.com/Starbucks


General Motorstwitter.com/GMblogs


Embrace the negative when it comes

(because it will).


Whole Foods CEO Blogwww.wholefoodsmarket.com/blog


http://www.wholefoodsmarket.com/blog

http://www.wholefoodsmarket.com/blog

Engage. Engage. Engage.


Buy a handheld camcorder.


Measure.


Communiversitywww.communiversity.com


http://iometro.blogspot.com


Unigowww.unigo.com




College Prowlerwww.collegeprowler.com




Campus Buddywww.campusbuddy.com




Rate My Professorswww.ratemyprofessors.com




The College Blog Networkwww.thecollegeblognetwork.com




STuVuwww.stuvu.com




YouTube EDUwww.youtube.com/edu




The University Reviewwww.theuniversityreview.com




Higher-EducationCase Studies


Wittenberg Universitywww9.wittenberg.edu/wittnation


http://www.twitter.com/iometro


University of Minnesota Carlson MBA Programtwitter.com/CarlsonMBA




Smith Collegewww.facebook.com/smithcollege




Capital Universitywww.willyou.capital.edu




Olivet Nazarene Universitywww.seewhatsonu.com


http://www.seewhatsonu.com

http://www.seewhatsonu.com

Random Resources


Beth Kanter’s Nonprofit Social Media Bloghttp://beth.typepad.com/beths_blog


http://beth.typepad.com






Mashablewww.mashable.com






KDPaine’s PR Measurement Bloghttp://kdpaine.blogs.com






Brian Soliswww.briansolis.com






Forrester Research “Groundswell” Bloghttp://blogs.forrester.com/groundswell






Todd Defren’s PR-Squared Blogwww.pr-squared.com






HootSuitewww.hootsuite.com






TweetDeckhttp://tweetdeck.com/beta/






Natalie Ghidotti, APR@ghidotti

[email protected]


social strategy for two-year colleges

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