social responsibility mktg 1960-team5. topic overview social responsibility definitions csr-...
TRANSCRIPT
![Page 1: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/1.jpg)
SOCIAL
RESPONSIB
ILIT
YM
K TG
19
60
- TE
AM
5
![Page 2: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/2.jpg)
TOPIC OVERVIEW
• Social Responsibility Definitions
• CSR- Corporate Social Responsibility
• The Role of Ethics• Blowing the Whistle
Rachelle VandruffRolando NgayawonPhaedra Sulin BensonLori Green
![Page 3: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/3.jpg)
SOCIAL RESPONSIBILITY:Social responsibility is an ethical theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem.
Source Wikipedia.org
![Page 4: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/4.jpg)
June, 2012 International Standards Organization
Created an international standard for Social Responsibility
Six Core Subjects:1. Human Rights2. Labor Practices3. The Environment4. Fair Operating Practices5. Consumer Issues6. Community Involvement and
Development
ISO 26000, Published 06.2012
![Page 5: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/5.jpg)
ISO’s Guiding Principles of Social Responsibility• Accountability• Transparency• Ethical behavior• Respect for stakeholders interest• Respect for the rule of law• Respect for international norms of
behavior• Respect for human rights
ISO 26000, Published 06.2012
![Page 6: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/6.jpg)
What is CSR?Corporate social responsibility (CSR), also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business. CSR is a form of corporate self-regulation integrated into a business model.
The term “corporate social responsibility” came into use in the 1960’s and has
continued to gain popularity.
ISO 26000, Published 06.2012
![Page 7: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/7.jpg)
![Page 8: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/8.jpg)
Practices for integrating
social responsibility throughout
an organization
Understanding the social responsibilit
y of the organization
The relationship
of an organization
’s characteristics to social responsibilit
y
Reviewing and
improving actions and practices related to
social responsibilit
yCommunicate on social
responsibility
Volunteer initiatives for social
responsibility
Enhancing credibility regarding
social responsibilit
y
Integrating Social Responsibility into an Organization
ISO 26000, Published 06.2012
![Page 9: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/9.jpg)
Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility [1] by Michael E. Porter
![Page 10: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/10.jpg)
![Page 11: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/11.jpg)
“Corporate Social Responsibility has become much more important to large and small organizations
because consumers and employees are demanding it.”
-William Marre Published 11.23.13Award Winning Author &
Expert on CSR
![Page 12: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/12.jpg)
ETHICS:The expression of the standards of right and wrong based on conduct and morals in particular society.
-Minor, Lamberton Human Relations 4th Edition
![Page 13: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/13.jpg)
MORALITY:A system of conduct that covers all broadly based, mostly unwritten standards of how people should behave and generally conform to cultural ideals of right and wrong.
-Minor, Lamberton Human Relations 4th Edition
![Page 14: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/14.jpg)
ETHICS vs. MORALITYETHICS MORALITY
Where do they come from?
• Social system• External
• Individual• Internal
Why we do it? • Because society says it is the right thing to do
• Because we believe in something being right or wrong.
What if we don’t do it?
• We may face peer/social disapproval of even being fired from our job.
• Doing something against one’s morals and principles may affect individuals differently
• Uncomfortable, remorseful, depressed, etc.
![Page 15: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/15.jpg)
![Page 16: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/16.jpg)
Ethics and Morals both relate to “right” and “wrong” conduct.
However, Ethics refer to the series of rules provided to an individual by an external
source, e.g. their profession.
On the other hand, Morals refer to an individuals own principles regarding right and
wrong.
![Page 17: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/17.jpg)
ETHICS CODES:Formalized sets of ethical guidelines developed by some companies for use at all levels of the organization.
![Page 18: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/18.jpg)
Case Study : Ingredient LabelsEthicsMoral ValuesWhistleblowing
What Would You Do?Group Discussion
![Page 19: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/19.jpg)
WHISTLEBLOWINGDisclosing information that an employee reasonably believes is evidence of illegality, gross waste, gross mismanagement, abuse of power, or substantial and specific danger to public health or safety.-Devine, Tom and Tarek F. Maassarani. 2011. The Corporate Whistleblower's Survival Guide. San Francisco, CA: Berret-Koehler Publishers, Inc.
![Page 20: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/20.jpg)
2010 Study by the Ethics Resource Center:• 50% of Employees Witness Misconduct on the Job
• 40% Do Not Act On Their Knowledge
Retaliation:
1. Spotlight the whistleblower, not the wrongdoing
2. Build a damage record against the whistleblower
3. Threaten them
4. Isolate them
5. Set them up for failure
6. Physically attack them
7. Eliminate their jobs
8. Paralyze their careers
9. Blacklist them
Risks of Whistleblowing
![Page 21: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/21.jpg)
Why Do People Become Whistleblowers?Conflicts of values and social responsibility“I am honored that people think I am a hero… but I do not accept that moniker as others are much more deserving of it. I did what was right… have no regrets and would do it again. As you see, we were just ordinary people placed in some extraordinary situation and did the right thing as all should do.”
-Dr. Jeffrey Wigand, former high-ranking tobacco industry executive who disclosed the truth about the industry’s disregard for public health and safety.
![Page 22: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/22.jpg)
What to Know Before You Blow
1.Be Clear With Your Objectives2.Anonymity vs. Going Public3.Essential Survival Tips4.Maintain Your Sanity5.Relationships6.Gathering More Information7.A Note on Defamation
![Page 23: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/23.jpg)
1. Consult your loved ones2. Test the waters for
support among your workplace peers
3. Before breaking ranks, consider working from with the system
4. Always be on guard not to embellish your charges
5. Seek legal and other expert advice early
6. Stay of the offensive with a well-though-out plan
7. Maintain good relations with administrative/support staff
13 Survival Tips
8. Network off the job and identify potential allies
9. Keep an ongoing, detailed, contemporaneous record
10.Secure all relevant records before drawing any suspicion on your concern
11.Engage in whistleblowing initiatives on your own time and with your own resources
12.Check for skeletons in your closet
13.Do not reveal your cynicism when working with authorities
![Page 24: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/24.jpg)
SUMMARY1.Social responsibility is the obligation
of all individuals, organizations, and nations.
2.Corporation must practice social responsibility in today’s world, it is no longer optional.
3.Ethics and moral values guide our attitudes toward being socially responsible.
4.Whistle-blowing is a necessary safeguard to social responsibility.
![Page 25: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/25.jpg)
“The greatest use of a human is to be useful. Not to consume, not to watch, but to do something for someone else that improved their
life, even for a few minutes.”-Dave Eggers, A Hologram for the King
“Be the change that you want to see in the world.”
-Mohandas Gandhi
![Page 26: SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing](https://reader036.vdocuments.site/reader036/viewer/2022062307/551aa86c550346e0158b5d91/html5/thumbnails/26.jpg)
Thank You!