Social responsibility refers to the obligations to pursue those policies, to make those decisions

or to follow those lines of action which are

desirable in terms of the objectives and values of

our society

Need for social

responsibility

Creation of society

Public image

Free enterprise

Law and order

Moral justificatio

n

Self interest

Status of CSR in INDIA

Need for control of pollution

Protect public healthEnsure safetyReduce nuisanceReduce economic lossEnsure aesthetic pleasureReduce risk of liabilitySave costsImprove Public image

ELEMENTS OF BUSINESS ETHICSTop management CommitmentCode of

ethicsCompliance mechanismsEmployee involvementRegular monitoring