Stereotyping is a belief or behavior possessed by human towards of a social

group which includes human traits, physical appearances, activity preferences and

behaviors. All of these can be either positive or negative attributes, accurate or

inaccurate perceptions which can be accepted or rejected. These self-generated

theories affect how we process social information and which can sometimes tend to

lead to prejudice and in serious cases discrimination.

Based on the interpretation of the advertisement, it conveys that letting

collagen and vitamin pills to enhance our personal youth and beauty. The main

caption reads “ Let Nature Bring Back Your #MostBeautiful ”, and the eye catcher of

the advertisement apart from the product is the woman model staging the product with

a youthful and cheerful smile that causes attraction towards other people.

Contrary to this, it is obvious that gender stereotyping is depicted here as

youthfulness and beauty can be easily portrayed through a woman whereas a male is

not as influential and somewhat not convincing as compared to woman. This context

actually refers to women’s crave and personal necessities and also usage of the

product which will gradually result in youthful and beautiful physical appearances,

just as what was depicted by the woman model.

From this advertisement, there is a text box regarding a competition in which

they will win a whole lot of supply collagen pills if they join the #MostBeautiful

contest, and hence stick to the perception that they will too result in youthful and

beautiful physical appearances. Henceforth, this depicts that people judge the end

result based on the physical appearances of the woman model which causes gender

stereotyping through personal classification based on human traits along with physical

characteristics in this case.

Gender stereotyping is the mentality in which regards to the sets of

psychological traits and also behaviors by characterizing men and women. Depicted

in this particular advertisement, women are often stereotyped based on beauty,

physically desiring and also youthful, while men on the hand are stereotyped as more

blunt and aggressive individual in which according to their perception, not suitable to

promote and advertise their product which main themes and concepts revolves around

beauty and also youthfulness.

In conclusion, the advertisement depicts gender stereotyping in the sense that

it classifies woman as an individual with youth and beauty and not for man. This

classification causes the at of gender stereotyping. This applies to women’s physical

appearances being exploited to portray youth and beauty to influence, persuade and

more importantly to convince the market and target users to crave and sell the product

relating to that.