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IntroductionOn these pages are collected the first edition of the Social Pros All-Stars. Each leads social media efforts for a major B2C brand, and each has appeared on the popular Social Pros podcast.

Each week on the podcast, my co-hosts and I interview a pro who is guiding social media efforts for a major company or organization. We discuss tips, trends, best practices and what it takes to be a Social Pro.

After 110+ episodes, we’ve gathered together this first batch of All-Stars to provide a handy reference for the education and employment history of some of America’s leading social media professionals, alongside interesting facts and their best advice for aspiring social media managers.

Once I gathered the background data on these 26 All-Stars, four interesting patterns started to emerge. Read on to see what ties them together, and what their background says about the career path of Social Pros…

Jay Baer Jay Baer @jaybaer

Host

of Convince&Convert

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Agency or Consulting Experience Common Among Social ProsAmong this inaugural group of Social Pros All-Stars, 58% have worked at an advertising/marketing/PR agency and/or run their own consultancy.

Of course, this is not a randomly selected sample of social media professionals, and the total number of included Pros is small. However, seeing agency experience in the employment history of more than half of the All-Stars doesn’t surprise me, as the broad task assignments and fast-paced nature of agency work can be a good preparatory ground for large-scale social media management.

42%without

agencyexperience 58%

with agencyexperience

Marketing Education Not RequiredWithout investigation, I would have expected a majority of Social Pros to have a marketing or related degree, given the increasingly emphasis on tying social media to business outcomes in most large companies. However, this collection of All-Stars belies that prediction, as just 24% have marketing/business/advertising degree.

Fully half of the professionals included here have undergraduate degrees in English, English Literature, Public Relations, or Journalism. Given the historically written nature of social media interactions, this makes sense. Considering, however, how visually-oriented social media has become, I wonder if up-and-coming Social Pros will be more likely to have art and photography-oriented degrees?

Degrees Held By Social ProsEnglish/PR/Journalism . . . . . . . . . . . . . . . . . . . . . . 13

Business/Marketing/Advertising . . . . . . . . . . . . . . 6

Sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

MIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Russian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Spanish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Psychology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

N/A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 (One of the Pros double-majored in Spanish and Art.)

31%with

advanceddegree 69%

without advanceddegree

Advanced Degree Not RequiredAmong the Social Pros All-Stars included in this inaugural B2C group, 31% have a Masters degree. That group of advanced degree holders is split almost equally among those with a MBA and those with a Masters degree in something other than business.

At least at this point in the evolution of social media within American companies, a Masters degree is not a require-ment to oversee social media marketing functions.

Twitter and Instagram are Favorites Among Social ProsAccording to data from Edison Research released in 2014, 58% of Americans 12 or older have a personal Facebook page; 19% have a personal Linkedin account; 19% have a personal Instagram account; and 16% have a personal Twitter account.

Among these Social Pros, however, preferred social networks are far different than the national usage data might suggest.

53% of Social Pros All-Stars say that Twitter is their favorite social network, and Instagram is the favorite of another 31%.

Remarkably, Facebook, which is far and away the largest social network by consumer usage, and is also the most widespread social network used by business (alongside Twitter), is the favorite of just two of the Social Pros All-Stars in this collection.

Why is Facebook so popular among the masses, but not as popu-lar among people who manage social media professionally?

Also surprising (at least to me), is that Pinterest was not mentioned at all.

Social Pros Favorite Social Networks Twitter . . . . . . . . . . . . . . . . . . . . .14

Instagram . . . . . . . . . . . . . . . . . . . 8

Facebook . . . . . . . . . . . . . . . . . . . 2

Linkedin . . . . . . . . . . . . . . . . . . . . 1

UnTappd . . . . . . . . . . . . . . . . . . . . 1*Participants for this collection were sourced from among the 110 episodes of the Social Pros podcast who still work for the company they represented when appearing on the podcast; who represent a major American company, who work for a business-to-consumer company; and who responded to inquiries within the production timeline.

UNTAPPD

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?Is a huge Sherlock Holmes fan. DOB 4/9. Almost always wears a bow tie.

SCOTT MONTY EPISODE #2

YEAR POSITION TEAM2008-NOW Global Head of Social Media . . . . . . . . . . . Ford Motor Company2007-2008 Consigliere . . . . . . . . . . . . . . . . . . . . . . . . . . crayon2004-2007 Account Director . . . . . . . . . . . . . . . . . . . . . PJA Advertising & Marketing2002-2004 Development Officer . . . . . . . . . . . . . . . . . . Simmons College1999-2002 Manager, Corporate Development . . . . . . Boston Healthcare Associates, Inc.1996-1999 Account Manager . . . . . . . . . . . . . . . . . . . . Private Healthcare Systems, Inc.1995-1996 Marketing Assistant . . . . . . . . . . . . . . . . . . Brigham & Women’s Hospital1994-1995 Staff Writer . . . . . . . . . . . . . . . . . . . . . . . . . Dept. of Veteran’s Affairs

Hometown . . . . . . . . . . . Suffield, ConnecticutCurrently Resides . . . . . Dearborn, MichiganBA . . . . . . . . . . . . . . . . . . Boston University, Class of 1992, Classical CivilizationMBA . . . . . . . . . . . . . . . . . Boston UniversityMA, Medicine . . . . . . . . . Boston University

Get the notion out of your head that social media doesn’t matter because you’re B2B. There’s people behind

each of those businesses.Global Head of Social Media Ford Motor Company, ford .com

SCOTT MONTYScott Monty

All-Stars

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Recognize social media is a community; try to be a part

of it not the center of it. Key is listen, listen, listen.

EPISODE #3

Hometown . . . . . . . . . . . Southampton, PennsylvaniaCurrently Resides . . . . . Robbinsville, New JerseyEducation . . . . . . . . . . . . Bucks County Community College

YEAR POSITION TEAM2012 - NOW Director of Global Social Media . . . . . . . . CITI2012 - NOW Author - @ Your Service . . . . . . . . . . . . . . . John Wiley and Sons2010 - NOW Board of Directors . . . . . . . . . . . . . . . . . . . SOCAP International2011 - 2014 Board of Directors . . . . . . . . . . . . . . . . . . . Council of Better Business Bureaus2010 - 2012 SVP of Social Media . . . . . . . . . . . . . . . . . . CITI2009 - 2010 Sr. Dir. in Ntnl. Customer Operations . . . . CITI2008 - 2009 Director of Digital Care . . . . . . . . . . . . . . . Comcast Cable2007 - 2008 Executive Support Manager . . . . . . . . . . . Comcast2002 - 2007 Manager of Quality Assurance . . . . . . . . . Advanta1997 - 2002 Voyager Supervisor . . . . . . . . . . . . . . . . . . . Vanguard1995 - 1997 Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lord & Taylor

Serves on the Board for the Council of Better Business Bureaus and the Society of Consumer Affairs Professionals. Loves sports, especially football. Also a gadget geek. DOB 11/9.

FRANK ELIASON

Director of Global Social Media CITI, citigroup.com

Frank EliasonFRANK ELIASON

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Earn the right to market to your fans, first by creating compelling and consistent content and then through engagement.

This creates commerce.

EPISODE #6

Hometown . . . . . . . . . . . Jackson, MichiganCurrently Resides . . . . . Tampa, FloridaMSA . . . . . . . . . . . . . . . . . Ohio University, Class of 1999, Master of Sports Administration & Facility ManagementBS . . . . . . . . . . . . . . . . . . North Michigan University, Class of 1997, Public Relations and Marketing

YEAR POSITION TEAM2011 - NOW Director of Digital & Social Media . . . . . . Tampa Bay Lightning2010 - 2011 Manager, Engagement Management . . . . Organic2007 - 2008 Director of Internet Services . . . . . . . . . . Datapak Services Corp.2005 - 2007 Sr. Contributor, Engagement Mgmt . . . . . Organic2000 - 2004 New Media Producer. . . . . . . . . . . . . . . . . . Detroit Lions, Inc.

Favorite reality TV show is This Old House. DOB 9/26

JAMES ROYER

Director of Digital and Social Media Tampa Bay Lightning, lightning.nhl.com

James RoyerJAMES ROYER

DID YOU KNOW

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Do not think of social media as the savior for your business. It is not a

magic bullet. It is however the absolute best way to talk to people. And, more

importantly, listen to people.

EPISODE #8

Hometown . . . . . . . . . . . Smithtown, New YorkCurrently Resides . . . . . Northern VirginiaBA . . . . . . . . . . . . . . . . . . University of Maryland - College Park, Class of 1994, Sociology

YEAR POSITION TEAM2012 - NOW Director, Social Media & Engagement . . . Gannett Co., Inc.2011 - 2012 Director, Social Media Products . . . . . . . . Gannett Co., Inc.2008 - 2011 Manager, Social Media . . . . . . . . . . . . . . . . Gannett Co., Inc.2006 - 2008 Sr. Systems Analyst, Project Manager. . . USA Today2005 - 2006 Director of Informations Systems . . . . . . USA Weekend Magazine2000 - 2005 Technology Manager . . . . . . . . . . . . . . . . . USA Weekend Magazine1996 - 2000 Senior Account Manager . . . . . . . . . . . . . . Aspire Technology Group

Is a foster mom/volunteer at the Lost Dog and Cat Rescue Foundation. DOB 4/23.

JODI GERSH

Director, Social Media & Engagement Gannett, gannett.com

Jodi GershJODI GERSH

DID YOU KNOW

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Having a Twitter account today is like having a Web page 10 years ago.

EPISODE #10

Hometown . . . . . . . . . . . Molalla, OregonCurrently Resides . . . . . Jacksonville, FloridaBS . . . . . . . . . . . . . . . . . . Northern Arizona University, Class of 2006, Electronic Media and Public RelationsIntl Student . . . . . . . . . . University of Limerick, Sport Science, Political Science, Media, 2005

YEAR POSITION TEAM2012 - NOW Social Media Manager . . . . . . . . . . . . . . . . PGA TOUR2008 -2012 Social Media and Fan Outreach Coordinator . . . . . . . . . . . . . PGA TOUR2007- 2008 Communications Coordinator . . . . . . . . . . brassMEDIAInc.2006 Media Relations Undergrad Assistant . . . Northern Arizona University2005-2006 Season Intern . . . . . . . . . . . . . . . . . . . . . . . Portland Trail Blazers Community Relations

Loves to travel and grew up on a Christmas tree farm in Oregon. DOB 8/5.

LAUREN TEAGUE

Social Media Manager PGA Tour, pgatour.com

Lauren TeagueLAUREN TEAGUE

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Ignorance is not bliss. Know your business in and out, top to bottom. Investigate pain points and never

stop asking “why?”.

EPISODE #11

Hometown . . . . . . . . . . . Chicago/Vegas/OrlandoCurrently Resides . . . . . Orlando, Florida MBA . . . . . . . . . . . . . . . . . Rollins College, Crummer Graduate School of Business, Class of 2006BA . . . . . . . . . . . . . . . . . . Rollins College, Class of 2005, Studio Art and Spanish

YEAR POSITION TEAM2011 - NOW Director-Social Media Planning and Integration . . . . . . . . . . . . . . . . . . . . . . Hilton Worldwide2010 - 2011 Social Media Strategist . . . . . . . . . . . . . . . Hilton Worldwide2009 - 2010 eCommerce Manager . . . . . . . . . . . . . . . . . Hilton Worldwide2006 - 2008 Manager, Research & Analysis . . . . . . . . . Marriot Vacation Club International

Dreams of opening a vegan restaurant one day. Was a “hospitality brat” growing up - moved 9 times in 15 years. DOB 5/7

VANESSA SAIN-DIEGUEZ

Director, Social Media Planning & Integration Hilton Worldwide, hiltonworldwide.com

VANESSA SAIN- DIEGUEZ

Vanessa Sain-

Dieguez

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Think stragically and act with purpose. Ask “what does

this do for my business?”

EPISODE #20

Hometown . . . . . . . . . . . Manchester, New HampshireCurrently Resides . . . . . Brooklyn, New YorkBS . . . . . . . . . . . . . . . . . . North Carolina State University, College of Management, Class of 2006, Business Management

YEAR POSITION TEAM2011 - NOW Social Marketing Manager . . . . . . . . . . . . Billboard2010 - 2011 Account Supervisor . . . . . . . . . . . . . . . . . . BoomBox2006 - 2011 Principal . . . . . . . . . . . . . . . . . . . . . . . . . . . . CandidKatie2009 - 2010 Marketing Manager . . . . . . . . . . . . . . . . . . Ripple6 Inc.2006 - 2008 Marketing Communications Specialist . . PAETEC2005 - 2006 Marketing Associate . . . . . . . . . . . . . . . . . Bronto Software, Inc.2005 Public Relations and Corp Executive

Left-handed, and was a drum and bass DJ in the early 2000’s. DOB 10/2.

KATIE MORSE

Social Marketing Manager Billboard, billboard.com

Katie MorseKATIE MORSE

DID YOU KNOW

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Don’t pick and choose. Talk to everybody.

EPISODE #21

Hometown . . . . . . . . . . . Westlake, OhioCurrently Resides . . . . . Denver, ColoradoBA x2 . . . . . . . . . . . . . . . . University of Colorado, Boulder English Lit and History, Class of 1988 Intl Student . . . . . . . . . . University of East Anglia, 1986

YEAR POSITION TEAM2001 - NOW New Media Manager . . . . . . . . . . . . . . . . . . Chipotle2009 - 2011 Area Manager . . . . . . . . . . . . . . . . . . . . . . . Chipotle1998 - 1999 Restaurant Manager . . . . . . . . . . . . . . . . . . Chipotle

Was in Georgia during their civil war. DOB 10/9.

JOE STUPP

Social Media Manager Chipotle, chipotle.com

Joe StuppJOE STUPP

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Get to the heart of WHY people are sharing, regardless of the social platform

you’re on. The mediums may change, but I don’t think people change all that much.

EPISODE #28

Hometown . . . . . . . . . . . Narragansett, Rhode IslandCurrently Resides . . . . . Hartford, Connecticut AreaBA . . . . . . . . . . . . . . . . . . Providence College, English, Class of 2001

YEAR POSITION TEAM2012-NOW Director of Social Media Strategy & Social Products . . . . . . . . . . . . . . . . . . . . ESPN Digital Media - X Games and espnW2011- 2012 Director of Social Media Strategy . . . . . . ESPN Digital Media - espnW2009 - 2011 Manager Social Media & Mobile Development . . . . . . . . . . . . . . . . . . ESPN Digital Media - ESPN High School & espnW2008 - 2009 Business Unit Manager . . . . . . . . . . . . . . . ESPN Live Event Production2005 - 2007 Sr Production Coordinator . . . . . . . . . . . . . X Games & Winter X Games, ESPN Live Event Production2003 - 2005 Brand Creative Project Manager . . . . . . . . Oxygen Media2001 - 2003 TV Land and Nick @ Nite Brand Creative Coordinator . . . . . . . . . . . . Nickelodeon / MTV Networks

Never writes on lined paper. Her mind works in pictures. DOB 1/29.

KATIE RICHMAN

Director of Social Media Strategy & Social Products, espnW & X Games, espnW.com

Katie RichmanKATIE RICHMAN

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Conventional wisdom will get you nothing but lackluster results. To truly succeed you need to learn as much as you can and then

somehow figure out what to always remember and also quickly forget.

EPISODE #39

Hometown . . . . . . . . . . . Chicago, IllinoisCurrently Resides . . . . . Chicago, IllinoisBS . . . . . . . . . . . . . . . . . . Journalism, University of Illinois at Urbana - Champaign, Class of 1994

YEAR POSITION TEAM2010 - NOW Director of Social Media . . . . . . . . . . . . . . McDonalds Corp2006 - 2010 Vice President of Interactive Media . . . . . Golin Harris1999 - 2006 Director of Technology Services . . . . . . . . SmithBucklin1994 - 1999 Freelance Reporter . . . . . . . . . . . . . . . . . . . Daily Herald, Chicago Tribune 1994 -1999 Marketing Specialist . . . . . . . . . . . . . . . . . Apple Vacation

Has visited 30 baseball stadiums, soccer games on 4 continents, hiked 5 volcanos, and has taken his kids to 4 Lollapaloozas. DOB 9/29.

RICK WION

Director of Social Media McDonald’s, mcdonalds.com

Rick WionRICK WION

UNTAPPD

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Social is a combination of science and art. Rely on analytics to dictate your strategy, but know that there are times where you should go with your gut and try something even if

there are no numbers to support it.

EPISODE #43

Hometown . . . . . . . . . . . San Diego, CaliforniaCurrently Resides . . . . . New York, New YorkBA . . . . . . . . . . . . . . . . . . University of California - Davis, Class of 2007, English

YEAR POSITION TEAM2011 - NOW Senior Social Media Specialist . . . . . . . . . Sony Electronics2008 - 2011 PR & Social Media Account Executive . . . Bailey Gardiner2009 - 2010 PR & Social Media Marketing Consultant . .Brain Highways2009 - 2009 Social Media and Publicity Chair . . . . . . . Encinitas Relay for Life2007 - 2008 Intern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SZPR

Obsessed with fashion, addicted to running, dancing, travel & photography. DOB 9/16.

CALLAN GREEN

Senior Social Media Specialist Sony Electronics, sony.net/electronics

Callan GreenCALLAN GREEN

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Be ready to evolve. The industry does so at a rapid pace and you have to be willing to do the same to continue to

build your knowledge and skillset.

EPISODE #53

Hometown . . . . . . . . . . . Cleveland, OhioCurrently Resides . . . . . Chicago, IllinoisBS . . . . . . . . . . . . . . . . . . University of Akron, Class of 2004, Marketing Management

YEAR POSITION TEAM2011 - NOW Social Media Manager . . . . . . . . . . . . . . . . U.S. Cellular2008 - NOW Blogger/Editor . . . . . . . . . . . . . . . . . . . . . . SonnyGill.com2010 - 2011 Social Media Manager . . . . . . . . . . . . . . . . DeVry University 2009 - 2010 Social Media Consultant . . . . . . . . . . . . . . SonnyGill.com2005 - 2008 Marketing Analyst . . . . . . . . . . . . . . . . . . . Cox Auto Trader, Cox Enterprises, Inc.

Real name is Sandeep, but nobody calls him that; even his parents. DOB 12/10.

SONNY GILL

Social Business and Marketing Leader US Cellular, uscellular.com

Sonny GillSONNY GILL

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Celebrate your fans through social media – their passion, loyalty and insights are what

keep you running!

EPISODE #54

Hometown . . . . . . . . . . . Cheshire, ConnecticutCurrently Resides . . . . . Boston, MassachusettsBA . . . . . . . . . . . . . . . . . . Bentley University, Class of 2005, MarketingIntl Student . . . . . . . . . . European Business School - London, Marketing

YEAR POSITION TEAM2010 - NOW Social Media Manager . . . . . . . . . . . . . . . . Dunkin’ Brands2008 - 2010 Consumer Public Relations Specialist . . . TripAdvisor2007 - 2008 Media Relations Specialist . . . . . . . . . . . . State Street2005 - 2007 Public Relations Coordinator . . . . . . . . . . Comcast2005 Public Relations Intern . . . . . . . . . . . . . . . PUMA North America2004 Public Relations Intern . . . . . . . . . . . . . . . PAN Communications2003 Management Intern . . . . . . . . . . . . . . . . . . Nordstrom

Played the saxophone growing up and was invited to join her high school band and march in President Clinton’s Inaguration. DOB 12/17.

JESSICA GIOGLIO

Social Media Manager Dunkin’ Brands, dunkindonuts.com

Jessica Gioglio

JESSICA GIOGLIO

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Develop a strong, organic / owned voice in each social channel before

supporting it with paid.

EPISODE #56

Hometown . . . . . . . . . . . Woodstock, IllinoisCurrently Resides . . . . . Madison, WisconsinMA . . . . . . . . . . . . . . . . . . University of Wisconsin - Milwaukee, Class of 2000, Mass CommunicationBA . . . . . . . . . . . . . . . . . . University of Wisconsin - Madison, Class of 1992 Journalism and Mass Communication

YEAR POSITION TEAM2012 - NOW Social Media Manager . . . . . . . . . . . . . . . . American Family Insurance2009 - 2011 Advert. Planning & Integration Consultant . American Family Insurance2009 - 2009 Social Media Administrator. . . . . . . . . . . . American Family Insurance2007 - 2009 Strategic Communications Consultant . . American Family Insurance2006 - 2006 Dir. of Communications & Membership . . Executive Director2003 - 2006 Director of Communications . . . . . . . . . . . Executive Director2000 - 2003 Communications Manager . . . . . . . . . . . . . Executive Director1997 - 1999 Senior Public Relations Specialist . . . . . . Children’s Hospital of Wisconsin1996 - 1997 Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Business Journal, Lake County, III1993 - 1996 Reporter . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wausau Daily Herald1992 - 1993 Assistant Editor . . . . . . . . . . . . . . . . . . . . . Tomahawk Leader

Big Wisconsin Badgers fan. Wedding singer. DOB 3/5.

MICHELE MARTINEZ WINGATE

Social Media Manager American Family Insurance, amfam.com

Michele Martinez

WingateMICHELE

MARTINEZ WINGATE

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Your opinion, while interesting, is irrelevant = Always start initiatives with

your end-user in mind (not your competition, partners, shareholders, your boss, etc.).

EPISODE #69

Hometown . . . . . . . . . . . South Bend, IndianaCurrently Resides . . . . . Carmel, IndianaBS . . . . . . . . . . . . . . . . . . Ball State University, Class of 1995, Management Information Systems (MIS)

YEAR POSITION TEAM2010 - NOW Head of Marketing . . . . . . . . . . . . . . . . . . . Indianapolis Interactive Marketing Association 2007 - NOW Digital Marketing Strategist . . . . . . . . . . . Delta Faucet Company2005 - 2007 Web Marketing . . . . . . . . . . . . . . . . . . . . . . Consona Corporation2004 - 2005 Partner Marketing Manager . . . . . . . . . . . Salesforce.com, Inc.2003 - 2004 Marketing Manager . . . . . . . . . . . . . . . . . . AdSpace Networks2000 - 2003 Product Marketing Manager . . . . . . . . . . . GetThere, a Sabre Company1998 - 2000 Software Engineer . . . . . . . . . . . . . . . . . . . Aspect Communications1995 - 1998 Software Engineer . . . . . . . . . . . . . . . . . . . Cooper Tire & Rubber Co.

Has blog titled Why I Hate The Term “Social Media”. Has four boys (all under 7). Wife from Panama City, Panama (yet he cannot speak Spanish to save his life). DOB 11/7.

DAVE MORSE

Digital Marketing Strategist Delta Faucet Company, deltafaucetcompany.com

Dave MorseDAVE MORSE

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Nothing will guide you to a story worth sharing like your five

senses. Use them, always.

EPISODE #70

Hometown . . . . . . . . . . . Bettendorf, IowaCurrently Resides . . . . . San Diego, CaliforniaBA . . . . . . . . . . . . . . . . . . University of Iowa, Class of 2009, Journalism and Mass Communication

YEAR POSITION TEAM2009 - NOW Global Marketing / Special Projects . . . . TaylorMade Adidas Golf 2008 Sports Editor . . . . . . . . . . . . . . . . . . . . . . . . The Daily Iowan2006 Intern, Global Marketing and Design . . . . TaylorMade Adidas Golf

His bucket list is down to one time: to play Augusta National Golf Club before he dies. DOB 7/1.

CHARLIE KAUTZ

Global Marketing / Special Projects TaylorMade-adidas Golf, careers.adidas-group.com/taylormade

Charlie Kautz

CHARLIE KAUTZ

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Know your customers and what content they want from you.

Hint, it’s not an ad.

EPISODE #72

Hometown . . . . . . . . . . . Kansas City, MissouriCurrently Resides . . . . . Kansas City, MissouriBA . . . . . . . . . . . . . . . . . . University of Missouri - Columbia, Advertising, Philosophy MinorCert . . . . . . . . . . . . . . . . . Adele Dazeem’s Language Arts Academy, Certificate of Achievement

YEAR POSITION TEAM2011 - NOW Board Member . . . . . . . . . . . . . . . . . . . . . . . Cinema KC2009 - NOW Social Media Manager . . . . . . . . . . . . . . . . AMC Theatres2009 - NOW Board Member/Vice-Chair . . . . . . . . . . . . . Film Commission of Greater Kansas City2005 - NOW Founder/Editor . . . . . . . . . . . . . . . . . . . . . . Donklephant.com2006 - 2009 Senior Writer . . . . . . . . . . . . . . . . . . . . . . . . AMC Theatres2004 - 2006 Communications Manager . . . . . . . . . . . . . Kozoru Inc.2000 - 2004 Copywriter . . . . . . . . . . . . . . . . . . . . . . . . . . Muller + Company1999 - 2000 Writer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Freelance1997 - 1999 News Editor . . . . . . . . . . . . . . . . . . . . . . . . . WDAF-TV

Has thrown a 1-hitter and struck out 16 batters in the same game. Known for his ferocious curveball. DOB 12/13.

JUSTIN GARDNER

Social Media Manager AMC Theatres, amctheatres.com

Justin Gardner

JUSTIN GARDNER

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E-cubed: Explore, Educate, Experiment with social channels. Also, understand your customer, what makes them tick and then deliver valuable/rel-

evant content to them. They will reward you with loyalty, brand advocacy and purchase in return.

EPISODE #73

Hometown . . . . . . . . . . . Arlington, TexasCurrently Resides . . . . . Charlotte, North CarolinaBA . . . . . . . . . . . . . . . . . . The Baylor University, Sociology, Marketing Minor

YEAR POSITION TEAM2011 - NOW Dir. of Social Media & Emerging Platforms . Lowes Home Improvement2007 - 2011 Director, Digital Strategy . . . . . . . . . . . . . The Martin Agency2005 - 2007 Interactive Account Supervisor . . . . . . . . The Richards Group2003 - 2005 Interactive Account Supervisor . . . . . . . . Rapp Collins2000 - 2002 Project Manager . . . . . . . . . . . . . . . . . . . . . MePlusYOU Agency1999 - 2000 Media Coordinator . . . . . . . . . . . . . . . . . . . JWT

Once caught a bat, mid-air, that flew into the stands at a Texas Rangers game. TV commentators then proceeded to make fun of the crazy guy that didn’t get out of the way. DOB 4/2.

BRAD WALTERS

Director of Social Media & Emerging Platforms Lowe’s Home Improvement, lowes.com

Brad WaltersBRAD WALTERS

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Always think of your fans first, your fans are your brand. If your content helps put them in the front row, then you’re doing your job. Use the 3 Es to Guide you: Educate, Enlighten or Entertain. You

must do at least one all of the time.

EPISODE #77

Hometown . . . . . . . . . . . Fresno, CACurrently Resides . . . . . Sacramento, CABS . . . . . . . . . . . . . . . . . . Santa Clara University, Class of 1995, Marketing Additional Education . . Thousands of hours watching and listening to Giants baseball.

YEAR POSITION TEAM2010 Director Digital Media . . . . . . . . . . . . . . . . SFGiants2008 VP of Marketing . . . . . . . . . . . . . . . . . . . . . Sacramento River Cats2005 Director of Marketing & Entertainment . . SFGiants2000 Game Entertainment Manager . . . . . . . . . SFGiants1998 Ballpark Entertainment Coordinator . . . . SFGiants1996 Corporate Sponsorship Coordinator . . . . . SFGiants 1995 Media Relations Intern . . . . . . . . . . . . . . . . SFGiants

Wanted to be a sports broadcaster growing up, and became one for Santa Clara University. Called play-by-play there, including games featuring 2-time NBA MVP Steve Nash. DOB 12/20

BRYAN SRABIAN

Director of Digital Media San Francisco Giants, sanfrancisco.giants.mlb.com

Bryan Srabian

BRYAN SRABIAN

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Be scrappy, test and fail small.

EPISODE #87

Hometown . . . . . . . . . . . Ambler, PennsylvaniaCurrently Resides . . . . . Lafayette,ColoradoMA . . . . . . . . . . . . . . . . . . University of Chicago, Class of 1995, Russian Language and LiteratureBA . . . . . . . . . . . . . . . . . . Amherst College, Class of 1993, Russian Studies

YEAR POSITION TEAM2013 - NOW Director of Consumer Engagement . . . . . WhiteWave Foods Company2011 - 2013 Director of Digital Marketing . . . . . . . . . . WhiteWave Foods Company2010 - 2011 Director of Marketing Silk . . . . . . . . . . . . . WhiteWave Foods Company2006 - 2009 Sr. Dir. of Marketing Premium Bread . . . . Bimbo Bakeries USA2003 - 2006 Senior Brand Manager . . . . . . . . . . . . . . . . Campbell Soup Company1997 - 2003 Senior Brand Manager . . . . . . . . . . . . . . . . Procter and Gamble1996 - 1997 Account Executive . . . . . . . . . . . . . . . . . . . Draftfcb1995 - 1996 Asst Account Executive . . . . . . . . . . . . . . . Cramer Krasselt

Played Sandy in Grease in high school. DOB 5/21

JENNIFER BEECHEN

Director of Consumer Engagement The WhiteWave Foods Company, whitewave.com

Jennifer Beechen

JENNIFER BEECHEN

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Keep things simple. You can’t be all things to all people, but you can have a real impact where it matters if you

stay true to your brand.

EPISODE #91

Hometown . . . . . . . . . . . Columbus, NebraskaCurrently Resides . . . . . Omaha, NebraskaMBA . . . . . . . . . . . . . . . . . University of Phoenix, Class of 2010BS . . . . . . . . . . . . . . . . . . University of Nebraska - Omaha, Class of 2007, Business Administration and Marketing

YEAR POSITION TEAM2011 - NOW Social Commerce & Emerging Media Manager . . . . . . . . . . . . . Omaha Steaks2010 - NOW Founder . . . . . . . . . . . . . . . . . . . . . . . . . . . . Paul Haskell Marketing Consulting2010 - 2011 Director of Internet, Social Media & Marketing . . . . . . . . . . . . . Boys & Girls Clubs of the Midlands2007 - 2010 Marketing & PR Coordinator . . . . . . . . . . . Boys & Girls Club of the Midlands 2007 - 2008 Marketing & Sales Associate . . . . . . . . . . TREK Bicycle Store of Omaha

Spends too much time thinking about bicycles. Can’t grow a proper beard, but wants to. DOB 8/24

PAUL HASKELL

Social Commerce & Emerging Media Manager Omaha Steaks, omahasteaks.com

Paul HaskellPAUL HASKELL

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You cannot be vain in this biz. It’s not about what you like. It’s about your fans. And the best

ideas transcend tactics.

EPISODE #93

Hometown . . . . . . . . . . . Phoenix, ArizonaCurrently Resides . . . . . Chicago, IllinoisMBA . . . . . . . . . . . . . . . . . University of Oregon, Class of 2006BA . . . . . . . . . . . . . . . . . . Arizona State University, Journalism, Class of 2002

YEAR POSITION TEAM2012 - NOW Social Content Manager . . . . . . . . . . . . . . . Jim Beam Brands2009 - 2012 Digital Content & Community Manager . . PF Chang’s China Bistro Inc. 2006 - 2009 Communications & Marketing Manager. . . PF Chang’s China Bistro Inc. 2005 - 2005 Marketing Intern . . . . . . . . . . . . . . . . . . . . . U.S. Olympics Committee2002 - 2004 Communications Manager . . . . . . . . . . . . . Palace Sports and Entertainment

Proud red head. Loves loud bagpipes, whiskey, craft beer, gin, traveling through food & his rescue dogs. DOB 5/24

JASON MILLER

Social Content Manager at Beam Global Jim Beam, jimbeam.com

Jason MillerJASON MILLER

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There’s an opportunity to create content with every person you meet or event you attend. Interview someone

via video/audio. Write. Publish. Repeat.

EPISODE #94

Hometown . . . . . . . . . . . Ham Lake, MinnesotaCurrently Resides . . . . . Farmington, MinnesotaBA . . . . . . . . . . . . . . . . . . University of Wisconsin - Eau Claire, Class of 1994, Broadcast Journalism

YEAR POSITION TEAM2010 - NOW Corporate Social Media Manager . . . . . . . General Mills2005 - 2010 Managing Editor - Social Media . . . . . . . . Thomson Reuters1995 - 2005 Executive Producer . . . . . . . . . . . . . . . . . . . KSTP-TV1994 - 1995 Producer . . . . . . . . . . . . . . . . . . . . . . . . . . . . WFRV-TV1993 - 1994 Producer . . . . . . . . . . . . . . . . . . . . . . . . . . . . WEAU-TV

Has coached each of his three children in various sports for 12 years. DOB 5/15

KEVIN HUNT

Corporate Social Media Manager General Mills, generalmills.com

Kevin HuntKEVIN HUNT

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Be passionate about trying new things, but strategic in choosing them.

A field like social can make bright shiny objects look very tempting.

EPISODE #101

Hometown . . . . . . . . . . . Novato, CaliforniaCurrently Resides . . . . . New York, New YorkMS . . . . . . . . . . . . . . . . . . New York University, Class of 2007, Publishing and Media StudiesBA . . . . . . . . . . . . . . . . . . California State University - Long Beach, Class of 2004, English Literature

YEAR POSITION TEAM2013 - NOW Director of Social Media . . . . . . . . . . . . . . Weight Watchers2011 - 2013 Social Media Manager . . . . . . . . . . . . . . . . Weight Watchers2010 - 2011 Social Media Strategist . . . . . . . . . . . . . . . Path Interactive2008 - 2010 Senior Digital Producer/Editor . . . . . . . . . New York Magazine2007 - 2008 Editorial Assistant Online . . . . . . . . . . . . . New York Magazine2006 - 2007 Digital Awards Producer . . . . . . . . . . . . . . Magazine Publishers of America

One of the Top 25 Women Who Rock Social Media in 2012 by Top Rank Online Marketing Blog. DOB 11/19

LAUREN SALAZAR

Director, Social Media Weight Watchers International, weightwatchers.com

Lauren Salazar

LAUREN SALAZAR

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When you give smart people permission to fail you also equip them with the tools to succeed. Social leaders build stages where

everyone can have rockstar results.

EPISODE #103

Hometown . . . . . . . . . . . Fort Worth, TexasCurrently Resides . . . . . Dallas, TexasBS . . . . . . . . . . . . . . . . . . Florida Agricultural and Mechanical University, Public RelationsCert . . . . . . . . . . . . . . . . . Southern Methodist University, Entrepreneurship

YEAR POSITION TEAM2013 - NOW Vice President, Digital Marketing . . . . . . Patron 2012 - 2013 Global Head of Social, Mobile & Emerging Media . . . . . . . . . . . . . . . . . . . . . Intuit2010 - 2012 Director, Social Media & Digital Strategy . RadioShack2007 - 2011 Principal . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Parker Marketing Group2006 - 2007 Director of Marketing . . . . . . . . . . . . . . . . . Liz Claiborne Inc.2004 - 2006 Advertising Manager (Footaction) . . . . . . Foot Locker Inc.2004-2004 Online Marketing Manager . . . . . . . . . . . . Foot locker, Inc.2001-2004 Marketing Coordinator - Media, Advertising & Brand Development (Footaction) . . . . . Foot Locker, Inc.

Can’t figure out how to swim, shuffle cards or reliably tell right from left. DOB 10/17

ADRIAN PARKER

Vice President, Digital Marketing The Patron Spirits Company, patronspirits.com

Adrian Parker

ADRIAN PARKER

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Take a risk! Test, test, and test again ‘cause what worked today may not work

tomorrow, but what didn’t work yesterday may work again in the future.

EPISODE #104

Hometown . . . . . . . . . . . Mumbai, IndiaCurrently Resides . . . . . Phoenix, ArizonaMA . . . . . . . . . . . . . . . . . . Narsee Monjee Institute of Mgmt Studies, Class of 2002, Advertising & Communication Mgmt, Media Mgmt - Planning and BuyingMBA . . . . . . . . . . . . . . . . . Arizona State W.P. Carey School of Business, Class of 2009BA . . . . . . . . . . . . . . . . . . St. Xavier’s College, Class of 1999, Psychology

YEAR POSITION TEAM2010 - NOW Director of Marketing . . . . . . . . . . . . . . . . . Aramark Parks and Destinations2008 - 2010 Marketing Manager . . . . . . . . . . . . . . . . . . Aramark Parks and Destinations 2006 - 2008 Entrepreneur . . . . . . . . . . . . . . . . . . . . . . . . Beyond Consulting, Inc.2006 - 2007 Marketing Consultant . . . . . . . . . . . . . . . . KTAO-FM, Imagine Media2003 - 2006 Marketing Assistant . . . . . . . . . . . . . . . . . . Chromalox, Inc.

Survived a shark dive in Fiji. DOB 10/16

AMRITA SAHASRABUDHE

Director of Marketing Aramark Parks and Destinations, aramarkparksanddestinations.com

Amrita Sahasrab

udheAMRITA

SAHASRABUDHE

?DID YOU KNOW