Social Platform Statistics Round-up

Submitted by : Bonny Jones

Introduction

● Social media holds great importance for every type of business.

● But to get the maximum out of social media, marketers must be aware of which social media network drives more traffic to their website.

● Here is the social platform statistics roundup which will help marketers to decide where they should put most effort.

Reference :● http://digital-cage.blogspot.in/2015/01/social-platform-statistics-round-up.html

1. Stats :

● Facebook audience consists of 60% females and 40% males. (Kruse Control Inc)

● An average user spends 351 minutes on Facebook every month. (AllThingsD)

2. Industrial stats :

● As per Mashable, 30% Americans use Facebook to read news stories.

1. Facebook

Reference :● http://digital-cage.blogspot.in/2015/01/social-platform-statistics-round-up.html

3. Device statistics :

● 78% of US users make use of Mobile to operate Facebook. (TechCrunch)

● As per Neotericuk, 89 million users operate Facebook via mobile.

4. Engagement statistics :

● 21% Facebook posts make use of Hashtags. (Socialbakers)

● 65% recruiters use Facebook to find suitable candidates. (MediaBistro)

● 49% users choose Facebook for social login purpose. (LoginRadius)

1. Facebook

Reference :● http://digital-cage.blogspot.in/2015/01/social-platform-statistics-round-up.html

2. Twitter

1. Stats :

● Twitter holds 60% females and 40% males. (Kruse Control Inc)

● Twitter audience consists of 19% of adults. (PewInternet)

2. Industrial stats :

● 55% recruiters use Twitter to find suitable candidate. (MediaBistro)

Reference :● http://digital-cage.blogspot.in/2015/01/social-platform-statistics-round-up.html

3. Device statistics :

● As per MarketingLand, 60% users make use of Mobile to operate Twitter.

4. Engagement statistics :

● A tweet with image has 94% more chances of being retweeted. (TwitterCounter)

● A tweet with one or two hashtags drives 21% better engagement compared to the ones with more than two hashtags. (TwitterCounter)

● While using Social Login, 6% users make use of Twitter for sign-in. (LoginRadius)

2. Twitter

Reference :● http://digital-cage.blogspot.in/2015/01/social-platform-statistics-round-up.html

3. Google+

1. Stats :

● Google+ audience consists of 29% females and 71% males. (Kruse Control Inc)

● 50% of Google+ users are below 24 age. (Mashable)

2. Industrial stats :

● With 318.4 million registered users, it is the second most actively used social media network. (Agile Impact)

● Every week 1.5 billion images are shared on Google+.

Reference :● http://digital-cage.blogspot.in/2015/01/social-platform-statistics-round-up.html

3. Device statistics :

● The most popular brand on Google+ is Android with 5.5 million followers. (Socialbakers)

● 56% monthly users use Google+ via Mobiles. (WeAreSocial)

4. Engagement statistics :

● 29% users make use of Google+ for signing in to a website. (LoginRadius)

● On an average 2.45 visits per session and bounce rate is just 50.63%

3. Google+

Reference :● http://digital-cage.blogspot.in/2015/01/social-platform-statistics-round-up.html

Conclusion

Here we have compiled social platform statistics round-up for the three most popular social media networks.

To know about other social media networks, read the complete article here : In numbers : How social are the top networks?

Reference :● http://digital-cage.blogspot.in/2015/01/social-platform-statistics-round-up.html

Thank-you