social networks in brazil and in the world: challenges of new time
TRANSCRIPT
13 May 2015 Prof. Dr. Mauro de Oliveira
@maurojornalista
Changes in communication and how
to use social networks sites to your
advantage
Changes in communication - Social networking sites
Does anyone have a calculator?
Changes in communication - Social networking sites
Someone has stopwatch?
Changes in communication - Social networking sites
Does anyone have a flashlight?
Changes in communication - Social networking sites
Someone has alarm at home?
Changes in communication - Social networking sites
Someone has camera?
Changes in communication - Social networking sites
Someone still writes
letters to a friend?
Love letters?
Changes in communication - Social networking sites
Does anyone here have a compass?
Changes in communication - Social networking sites
Does anyone here have a tape recorder?
Changes in communication - Social networking sites
Does anyone
here have a
watch with a
calculator?
Changes in communication - Social networking sites
Does anyone here
have a mini player
to play?
Changes in communication - Social networking sites
Street map?
Changes in communication - Social networking sites
GPS?
Changes in communication - Social networking sites
A radio?
Changes in communication - Social networking sites
A discman player?
Changes in communication - Social networking sites
An album of photos printed?
The Cell Phone takes
the world to youChanges in communication - Social networking sites
Cloud Computer
Storing information in the cloud.
Changes in communication - Social networking sites
Changes in Communication
Fonte: http://vi.sualize.us/tecnoetica
Changes in communication - Social networking sites
The mobile is already the largest means of accessing the
Internet and social networks in Brazil. More than 43
million Brazilians using the device to connect.(F/Nazca e Datafolha, 2014)
A moment of
interaction
among friends!
Changes in communication - Social networking sites
Changes in communication - Social networking sites
Changes in communication - Social networking sites
The presentation of Pope Benedict XVI
Pope Francisco
According Lazzarini (2008), we built in our daily
relationships social networks. The network is a set
of nodes interconnected by different kinds of
interactions, ties.
Changes in communication - Social networking sites
SNS has become one of the biggest phenomena
in the communication and interaction history.
(CHEUNG, CHIU, LEE, 2011)
Changes in communication - Social networking sites
How it works in Brazil?
Changes in communication - Social networking sites
A Geração Y
190.755.799
68 milhões
Changes in communication - Social networking sites
15%
36%22%
19%
8%
Populatiom of Brazil - Census 2010 (IBGE)
Generation Z
Generation Y
Generation X
Baby Boomers
Traditionalists
68 milhões
190.755.799Now: 200 million!
The GenerationsAcordding to Sayers (2007), the Veteran
Generation/Traditionalists, born between
1925 and 1945; Baby Boomers, between
1946 and 1964; Generation X, between
1965 e 1980; Generation Y, born between
1981 and 2000. Generation Z born in this
century.
Changes in communication - Social networking sites
Traditionalists
Changes in communication - Social networking sites
Traditionalists value the family, are patriots,
were raised at home by their parents, they
have accumulated wisdom and are loyal to
the company where they worked, staying for a
lifetime.(ALLEN, 2004)
Changes in communication - Social networking sites
Traditionalists, for the most part are already
retired, have income and free time.
As mudanças na comunicação e como usar adequadamente as redes sociais
Baby Boomers
As mudanças na comunicação e como usar adequadamente as redes sociais
After the Second War, the
soldiers return to their
homes ...
Love!As mudanças na comunicação e como usar adequadamente as redes sociais
Main
CharacteristicsThe baby boomers are children of veterans. They
lived a period of economic growth and
positive change, but also witnessed the Vietnam
War and the launch of the Soviet satellite Sputnik and
the fear generated by it. They lived the explosion of
Rock and Roll, the growth of color TV.
(CRAMPTON; HODGE, 2009).
Changes in communication - Social networking sites
Generation XChanges in communication - Social networking sites
Competitive EdgeThe game of the Generation X was the Atari.That is, they did not have the SAVE button,
PAUSE. If you stop, died, lost ... FAILED!
Changes in communication - Social networking sites
Main Characteristics
This generation was very affected by social and
economic turbulence, leaving her less
optimistic but more confident. They experienced
the growth of personal computers and thereby
increasing the information storage capacity, the
popularity of divorce, the explosion of AIDS and
multiculturalism.mo.(EISNER, 2005).
Changes in communication - Social networking sites
Generation Y
Changes in communication - Social networking sites
Generation Y are young, seeking greater
interactivity with the Internet, are innovative
and value the participation and control
information, refusing to be passive users.
(TAPSCOTT, 1999)
Changes in communication - Social networking sites
Generation Y does not have much patience.
They are accustomed to a world of mobility,
immediacy, concurrency and speed. What
does this mean??
The rule for them is: now! Ready! At the
same time! Together!
Changes in communication - Social networking sites
Generation Y
- They have more access to education, communication and is
more connected;
- Greater contact with Cable TV, Internet, new technologies
and globalization;
- Plurality and ability to exercise multiple tasks
simultaneously;
Changes in communication - Social networking sites
Generation Y
- They are more "plugged", participate in social networks,
repudiate servile work;
- They work to live, not live to work!
Changes in communication - Social networking sites
Habits Change
Generation Y
+ hours
-hours
Fonte: Ibope, 2014
Source: Ibope (2015)
Changes in communication - Social networking sites
Generation Z
Changes in communication - Social networking sites
Members of Generation Z have never
known life without personal computers, cell
phones, gaming systems, MP3 players and
Internet.
(Mueller, 2014)
Changes in communication - Social networking sites
They have little concern for privacy and no problem to
share the most intimate details of their lives with virtual
strangers.
They use cell phones and instant messaging to instant
communication.
Changes in communication - Social networking sites
Members of Generation Z are very collaborative
and creative. When they reach working age,
they will change the environment dramatically in
terms of style and expectations.(Mueller, 2014)
Changes in communication - Social networking sites
Understand who is your
audience...
Changes in communication - Social networking sites
942 million websites (+ 200 em 2014)
3,6 million Blogs posts written today
Internet Today
210 billion emails sent today
136 million Skype calls today
Fonte: http://www.internetlivestats.com, 13 May 2015
Changes in communication - Social networking sites
There are now 3.1 billion Internet users
worldwide
(107 million in Brazil)
The world of connections
Fonte: http://www.internetlivestats.com, 13 May 2015
Changes in communication - Social networking sites
Interact, enjoy and participate
1,4 billion
active
usersFonte: http://www.internetlivestats.com, 13 May 2015
Changes in communication - Social networking sites
Blogs
136 million postings day
200 million blogs
Fonte: http://www.internetlivestats.com, 13 May 2015
Changes in communication - Social networking sites
All in 140 characters
692 milhões de tweets por
dia
78% usam Twitter pelo
celularFonte: http://www.internetlivestats.com, 13 May 2015
Changes in communication - Social networking sites
O uso devido e indevido das redes sociais pelos profissionais de saúde
Fun, Tutorials, Curiosities ...
7,9 billion Videos viewed today
on YouTubeFonte: http://www.internetlivestats.com, 13 May 2015
Changes in communication - Social networking sites
Connectivity in the palm
64 billion messages in Whatsapp
per dayFonte: Whatsapp, November 2014
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
Image is everything...
140 million photos on Instagram / day
Fonte: http://www.internetlivestats.com, 13 May 2015
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
O uso devido e indevido das redes sociais pelos profissionais de saúde
Linkedin: largest network of
professionals
347 million registered membersFonte: http://press.linkedin.com, May 2015
Changes in communication - Social networking sites
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
Qzone: 829 million – China
Vkontake: 260 million (70 languages) – Rússia, Ucrania, Azerbaijão, Moldavia
Odnoklassniki (ok.ru): 205 million (Quirquistão, Armênia e rep. Russas)
Facenama: 2 million (Iran)
57º50º
22º 19º
12º 4º
2º
The online social networking
sites in Brazil
Fonte: www.alexa.com, 13 May 2015
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
1º Google.com.br
3º Google.com
5º UOL
6º5º
4º 3º
2º 1º
TOP Fan Page Facebook
Fonte: http://www.socialbakers.com. 13 May 2015
Vin Diesel: 91,9 mi
Shakira: 100 miC. Ronaldo: 102 mi
Eminem: 91,1 mi
Rihanna: 81 mi
Messi: 76 mi
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
6º5º
4º 3º
2º 1º
TOP Fan Page Brazil
Fonte: http://www.socialbakers.com/, 13 May 2015
Kaká: 31 mi
Luciano Huck: 15 mi
Davi Luiz: 26 mi
Ronaldinho: 30 mi
Paulo Coelho: 25 mi
Neymar: 51 mi
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
6º5º
4º 3º
2º 1º
TOP Fan Page Companies
Fonte: http://www.socialbakers.com, 13 May 2015
Coca 16,6 mi
Skol: 12,6 mi
H.Urbano 12 mi
Garoto: 13 mi
Guaraná 16,7 mi
Netshoes 9,2 mi
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
O uso devido e indevido das redes sociais pelos profissionais de saúde
4,4 millionlikes
581000share
212000 coments
Changes in communication - Social networking sites
http://youtu.be/uQB7QRyF4p4 in 4 days!
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
http://youtu.be/59GM_xjPhco - Most viewed in Brazil
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
http://youtu.be/9bZkp7q19f0 Most viewed video in the world! 2 years!
2.063.949.271
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
There are a lot of options...
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
There are many differences among users of social networks
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
O uso devido e indevido das redes sociais pelos profissionais de saúdeChanges in communication - Social networking sites
Test, test and test
Dialog!
O uso devido e indevido das redes sociais pelos profissionais de saúde
What is the
secret of a good
communication?
Changes in communication - Social networking sites
Doubts?
O uso devido e indevido das redes sociais pelos profissionais de saúde
"What we know is a drop.
What we ignore is the ocean. “
(Isaac Newton 1642-1727)
Dr. Mauro de Oliveira @maurojornalista
http://goqr.me
Muito obrigado!
Many Thanks!http://pt.slideshare.net/maurojornalista
Changes in communication - Social networking sites