social networkingforwriters
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For New America FoundationTRANSCRIPT
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Social Networking for Writers and Wonks
Dana Goldsteinwww.danagoldstein.net
@danagoldtein
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Common Social Networking Hang-Ups
• I will be distracted from “real” writing, reporting, and research
• Why should I give away for free what people ought to be paying me for?
• Nobody cares what I had for breakfast (you’d be surprised!)
• I will be overwhelmed by the amount of content on the social networks
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Will Blogging, Twitter and Facebook distract you from your book, article, or paper?
OF COURSE THEY WILL! It is your job to utilize these tools without allowing them to take over your life.
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Remember: All Things in Moderation
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I Write 1-4 Blog Posts Per Week
• Responding to breaking news on my beat• “Reading Notes”• Extra reporting that won’t make it into a feature
story• Before I write any post, I ask myself: “Could I get
paid to write about this topic? If so, is the amount of money/time/extra legitimacy worth doing a full article?”
• Blogs launched just to promote a book usually don’t work
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When Should I Blog, Tweet, or Update My Facebook Status?
Cartoon courtesy xkcd.com
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The Internet Likes Opinions
• Opinions put you in dialogue with other writers
• Therefore, you will likely share traffic between your site/Twitter account/Facebook page and their site/Twitter account/Facebook page
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Target Writers Who Have More Traffic/Followers Than You, but Not That Many More
• Your job is to argue with, promote, and riff off these writers. It’s even better if you know them in real life.
@EzraKlein, 114K followers
@MattYglesias, 32K followers
@JessicaValenti, 15K followers
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Is blogging/social networking writing for free?
• Sometimes. But think of social networking as a promotional tool
• Building your “personal brand” by actively Tweeting and Facebooking will lead to more freelance gigs and job offers down the line, as you translate your social networking into real-world networking
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@DanaGoldstein Twitter growth
Chart via tweetgrader.com
Note extremely low/slow growth of people I follow relative to people who follow me
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People I Met via Twitter@DianeRavitch, who I then profiled for the Washington City Paper
@JoshCook, a Los Angeles teacher educator who I then interviewed for a feature story on the future of teachers’ unions. He introduced me to more LA teachers, several of whom are now characters in my book.
@GreenhouseNYT, Steven Greenhouse, the New York Times labor reporter. He tweeted my review of Steven Brill’s book, Class Warfare. We then met in person at a fundraising dinner.
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Use a Twitter Client. I Use TweetDeck
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What Makes People Click on a Facebook Link?
• Starting a conversation: Posts that ask a question or call for action receive the most feedback
• Opinion: Posts that include the journalist’s personal analysis get 20 percent more clicks
• Posts with photos receive 65 percent more “likes” and 50 percent more comments
Source: Facebook +Journalists study, July 2011, conducted by Facebook
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The Ideal Facebook Status Update
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Asking Followers for Feedback
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And on a Smaller Scale…