social networking: what's club got to do with it?
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An introduction to social networking sites created for the West Region - Optimist International Future Leaders SummitTRANSCRIPT
West Region Future Leaders Summit
Social Networking: What’s Club got to do with it?
Presented by Linda Jackson
April 2, 2011
Linda Jackson@newoptimistclub Boise, Idaho USAWriter.Optimist.Visionary. I am passionate about sharing ideas that inspire us to make a difference at home, in our community and the world. What inspires you?
Founder and blogger of NewOptimistClub.com, ExperienceOptimism.org and PNWDistrictOptimist.com
Executive Director, Idaho Occupational Therapy Association
PNW District Governor, 2009-2010
Social media practitioner
Introduce popular social media resources and tools
Describe how social networking impacts an Optimist Club
Discuss word of mouth marketing
Inspire you to be an influencer
Social media is a way to transmit or share information with a broad audience.
It is an act of engagement.
Social networking is about sharing.
30 Billion Pieces of information are
shared on Facebook
each month.
Source: NY Times, Mar 29, 2011
This Facebook user has over 1,000 photos on Facebook
Of High School
She graduated in 1993
Social networking allows us to share through pictures.
San Jose, CAPhoto by addingnumbers on Flickr
Do you know where to find 2,345 pictures about Optimist Junior golf?
We can also share through video.
http://www.youtube.com/watch?v=S9dnUApTfB8
http://www.youtube.com/watch?v=7vgtg7SxEaU
We can entertain and be entertained.
http://www.youtube.com/watch?v=0ZOm2YhOI4c
http://www.youtube.com/watch?v=VKsVSBhSwJg
Microblogging sites allow us to engage with others
with status updates& comments
We engage with the world.
Social networking is about engagement.
It allows us to discuss our views with others.
Social networking helps you make decisions
Available Hardcover, Audio, Kindle
Customer reviews: 152 4.7 Star Rating
It was frequently purchased with Seth Godin’s Poke the Box and Gary Vaynerchuk Thank You Economy
We engage with questions.
Social networking is all around us.
IT’S ABOUT CONNECTING CHECK IN FIND YOUR FRIENDS UNLOCK YOUR CITY
We can write and even rewrite history
Optimist International is becoming social
BloggingPlatform
Engage and connect with Optimist Club members
The eOptimist blog was developed by Optimist International
to share and live optimism with non-traditional members.
Other blogs share stories about what it means to be part of an Optimist Club
http://www.experienceoptimism.org
http://www.pnwdistrictoptimist.com
More than 1,000 stories online.
Social networking allows you to identify, arrange or join groups of people who share your interests.
Social networking:
What’s club got to do with it?
People
Projects
Passion Potential
Purpose
The Club has everything to do with it.
A brand ambassador tells others about what makes them happy.
Optimist Club members who are
connected
and engaged are your brand ambassadors.
What has taken the place of the megaphone?
With technology…No more waiting to get published.
Who
What
When
Where
Why
How
Social networking is where public relations and word of mouth marketing meet with technology.
With social networking, the story is more concise
140160
120
Relationships
People
Like an elevator speech, we want to get to: Tell me more…
We want to create mutually beneficial relationships based on shared values and goals.
78% of purchasers trust recommendations from peers
Just 14% believe advertisements
The social network records real people giving live accounts of their activities, emotions and feelings.
<< I want to go to lunch.>>
<< I went to lunch.>>
<<This is where I ate lunch.>>
<<Why do we eat lunch?>>
<<Look at me eating lunch!>>
<<I’m really good at eating lunch.>>
It is a fundamental shift in the way we communicate.
Social networking is not a fad.
Are you ready to connect?
What about your Optimist Club?
Social networking improves your ability to influence
and promote.
Social networking provides an opportunity to show leadership
Connect SharePromote othersBe gratefulInspire trustShare some moreEngage
Linda Jackson
Twitter: @newoptimistclubFacebook: www.facebook.com/lindajPhone: 208.861.2310Email: [email protected]: skypelindaj25
Let’s engage!