social networking for events part 1 of 3: designing a strategy
TRANSCRIPT
Social Networking for Events:Designing Your Strategy
Image credit: Eboy FooBar Poster
Tara Dunion, CEALindy Dreyer, SocialFishMaddie Grant, CAE, SocialFish
Today’s Session
1. Social media strategy for events
2. Strategies for building attendance
3. Social media at International CES
4. Where to start
SURVEY: What stage are you in?
We have a strategy and it’s working great.
We developed a strategy, but then went no where
We’re using social media, but there’s not much strategy involved.
We’re experimenting with social media.
We haven’t started yet—but we want a good strategy in place first.
Social Media Tools
Brian Solis and JESS3
Brian Solis and JESS3
The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog
Visualization from MentionMap
Three ways folks use social media around events
Backchannel(digital note passing)
Image credit: Naixn on Flickr
Curating content(photos, video, blogs)
Image credit: Tom Carmony on Flickr
Remote participation (and anticipation)
conversation
collaboration
collective action
Marketing
Expo
Conference
Marketing
Expo
Conferenceconversation
collaboration
collective action
Launch Something
Feed &Nurture
Objectives& Strategy
Measure &Evaluate
Listening
Author: Andy Sernovitz
• Talkers
• Topics
• Tools
• Take Part
• Track
Strategy for building attendance and buzz
The International CES: a social media case study
Presented by:
Tara Dunion
Sr. Director, Communications
CEA/International CES
The International CES
What is the International CES?• The world’s largest consumer technology
tradeshow• Held in Las Vegas each January• Some 20,000 new products launched• Produced by CEA
The 2009 International CES
The 2010International CES
24/7/365 days of the year Interactive Thinks with a green mind Social media conscious Revenue sharing – the best direct
marketing Real time media/trade show
updates Easy to Integrate Enhances the attendee experience
Follow me is …
Stay on Track…Follow Yourself
Interactive tracking Know who (Exhibitors) is near by
and what they are all about! Easily locate your friends Route to your next booth!!
The CES Social Circle
CES Social Circle highlights the top tweets, images and contributors
CES check-in locations on Foursquare
What’s next: Strategy & Goals for 2011 CES
Lindy [email protected] @lindydreyer on Twitter
Maddie Grant, [email protected] @maddiegrant on Twitter
Tara DunionConsumer Electronics [email protected]@taradunion on Twitter