social networking for entrepreneurs
DESCRIPTION
Social Networking for Entrepreneurs. There are real business uses for social networks If they are used properly , social media can be a profitable part of your overall marketing strategy. Section 1: What NOT to Post. Don't post ANYTHING without planning - see Walmart example - PowerPoint PPT PresentationTRANSCRIPT
Social Networking for Entrepreneurs
There are real business uses for social networks
If they are used properlyproperly, social media can be a profitable part of your overall marketing strategy
Section 1:What NOT to Post
Don't post ANYTHING without planning - see Walmart example
Don't spam people -"You know how some marketers without even saying "hi" start posting their websites' urls on your wall. That really annoys
me and I know that it annoys other people." - Lana Kravtsova, www.dreamfollowers.com
Please don't post boring stuff that only you care about
A Major Social Networking Failure
• Didn't allow people to use the Discussion Board
• Failed to anticipate negative comments• Tried to be something they are not• In short, failed because they were control
freaks
Be Sure to Choose the Right Tool for Your Market
Who's Your Target?• Artists and Entertainers
must be on Myspace• Reach the 18 - 35 crowd
on Facebook• Affluent professionals
network on LinkedIn• Twitter is literally
anything you want
Section 2: How to Generate Interest in Your
ProductBuilding Your Target Market
“List”
Online vs. Offline
How do you connect in real world networking situations?
• Attend events where your targets will be• Speak or present at the event, if possible• Join their trade association's board
Online vs. Offline
When you are networking after the event:• Small talk• As "What do you do?"• Listen. I mean, actually listen.• Offer something valuable - a book title or
website, a contact or client lead• Write it on your card and ask for theirs• Follow up
Online vs. Offline
Online is basically the same1.Find out where your targets go - adwords
are good for this– Start positioning yourself as an expert in the
field - "Present" on the topic– Join their favorite social networks– Set up a page there and say RELEVANT
interesting things about their key topics
Facebook Example
Set up a “Page”. If you don't have a Facebook account this will create one for you in addition to the Page.
You need both a Page and a Group
• The Page let's you build a brand that can be searched on Google
• The Group is good for discussion forums and inviting people to your events
Once You Get Set Up
Time for the Moment of Truth
Section 3:"Just Click the Subscribe Button"
Making the Ask
Does Your Message Come Off Like This?
Make a Safe Initial Offer
"Free Sample"
Give something your target will find valuable away in exchange for their contact info
Now you can sell them stuff!
Note: If your product costs big $$$
Use the fast food approach:
* Small $ investment* Medium $$ investment* Large $$$ investment
Review and Lessons Learned:
Advertising is DEAD
If you remember nothing else -• Social Networking is NETWORKING• It's about people, not companies• If Walmart can't control the
conversation, neither can you• Be Authentic and Responsive
The best in the biz (Google, Facebook, Youtube, etc.) help people do what they already
want to doYou should do the You should do the
samesame
Reference sites
http://webworkerdaily.com/2009/05/26/10-golden-rules-of-social-media/
http://social-media-optimization.com/2007/10/a-failed-facebook-marketing-campaign/http://www.lnkr.net/archives/rosh/general/the-world’s-most-profitable-social-network/2713http://www.bookyourselfsolid.com/
Questions?