social networking for business may 2010. the three ‘o’s of user expectation

15
Social Networking for Business May 2010

Upload: debra-bailey

Post on 16-Jan-2016

213 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Social Networking for Business May 2010. The three ‘O’s of user expectation

Social Networking for Business

May 2010

Page 2: Social Networking for Business May 2010. The three ‘O’s of user expectation

The three ‘O’s of user expectation

Page 3: Social Networking for Business May 2010. The three ‘O’s of user expectation

OwnershipSocial media websites belong as much to the public as to their creators

Page 4: Social Networking for Business May 2010. The three ‘O’s of user expectation
Page 5: Social Networking for Business May 2010. The three ‘O’s of user expectation
Page 6: Social Networking for Business May 2010. The three ‘O’s of user expectation
Page 7: Social Networking for Business May 2010. The three ‘O’s of user expectation
Page 8: Social Networking for Business May 2010. The three ‘O’s of user expectation

OwnershipSocial media websites belong as much to the public as to their creators

OmnipresenceMillions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are

Page 9: Social Networking for Business May 2010. The three ‘O’s of user expectation

BBC Cycling the Americas

Page 10: Social Networking for Business May 2010. The three ‘O’s of user expectation

BBC blog

~5,000 followers~200,000 views

~4,000 fans

~1,000,000 views

Page 11: Social Networking for Business May 2010. The three ‘O’s of user expectation

OwnershipSocial media websites belong as much to the public as to their creators

OmnipresenceMillions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are

OpennessThe web was designed as a collaborative medium and we’ve no reason to keep the public out

Page 12: Social Networking for Business May 2010. The three ‘O’s of user expectation
Page 13: Social Networking for Business May 2010. The three ‘O’s of user expectation
Page 14: Social Networking for Business May 2010. The three ‘O’s of user expectation

OwnershipSocial media websites belong as much to the public as to their creators

OmnipresenceMillions of people visit bbc.co.uk, but plenty online don’t; let’s publish where they are

OpennessThe web was designed as a collaborative medium and we’ve no reason to keep the public out