Social Networking. . .A Part of Your Best Marketing Mix

Clarity can spice up your marketing mix to help you create more sales.

Relax. We have a solution for that.

If the phone doesn’t ring,it’s me!

What’s wrong with customers?

• Our products are great,

• Our service is terrific,

• Our prices are competitive.

What result is your customer buying?

They don’t know what they don’t know!

It’s up to you to communicate in your customer’s language a compelling reason to spend their money

with you.

And, how do you reach them?

E-NewsletterWebsite

Direct Mail

Trade Show

Classes

RadioBlogging

Yellow Pages

facebook

Twitter

Print Ads

YouTube

Your Mix is Your MixWholesale Grower

Retail Garden Center

So, when do I get started with social networking?

• AFTER you have,

– A good website

– You are sending quality e-newsletters… on a regular basis

– Your staff is trained to act as business ambassadors… to “do you proud.”

– Only if you have time to do it correctly.

Social Networking 101

Isn’t all marketing social networking? • Like high school,

success in SN depends on the extent of your network.

• SN connects people with like interests, allows easy contacts and updates.

• Well-done SN is like being friends with the popular crowd: you get introduced to others, your network grows, you are better informed and more liked.

• Word-of-mouth ….online….on steroids.

Many choices – What’s the difference?

In 2009:

• Twitter usage up 1400%

• Facebook usage up 600%

– Drive 25% of ALL web traffic

– 50% FB members login daily

– 48 M posts/daily

Spiders know……and drive traffic to your website!

What can SN do for your biz?

• Make customers into fans (marketers)– Events– Photos– Contests– Conversations – Promotions– Timely, local

advice

Spread the word

• Make it personal and entertaining

• Share news that others will want to share (Facebook) and retweet (Twitter)

Keep the word going

• Keep it short and sweet– Twitter: 140

characters• Tweetie.com • URL shorteners:

bit.ly, ow.ly, TinyURL

Make it fun…and easy!

• Use conventions– Hashtags

(#musicmonday; #followfriday)

– Integrations: Ping.fm; TweetDeck.com; HootSuite.com

My kids are on Facebook. How hard can it be?

Be sure to:

• Know your short- and long-term goals.– How will you measure and track? – Can you commit enough time to keep content

fresh?

• Make your message clear. – Do you have a company ‘voice’? – Can you engage and not sound like you’re selling?

• Check out how the SN format works. – Is your profile done correctly?– Do you know how the site tools work?

Drive traffic to your website

Reach more generations

YPNPSN linkGoogle

• Baby boomers• Seniors• Mommies• Generation X and Y

• 82% of your customers EXPECT info through Internet!

SN rocks current trends

• Your own PR machine

• Makes customers feel special

• Pulls customers into store

• Creates community

• Builds trust

• Instantaneous news = Go viral!

• Build your fan base!

Geotagging social apps

• loopt• gowalla• foursquare

Social networking tips• Be everywhere, cover your bases• Cross-promote your social networking

– Ping.fm– TweetDeck– OpenID– HootSuite

• Tell everyone and ask them to be your fans– Website– In person– Biz card

• Learn all you can: www.mashable.com

Don’t panic…just get started

• Get up and running now to be streamlined later

• Start with a plan, then expand

• Don’t be afraid to ask for help

Judy AllmonDirector of Business Development

Clarity Connect, Inc.

http://www.facebook.com/judy.allmon• (573) 230-1196 - mobile• www.Clarity-Connect.com• www.POPsignage.com• www.CatalogsFromDatabases.com