social networking
TRANSCRIPT
Social Life on the Web
Social Sites…
…have moved online!
Social Networking Software…
Community Based
User built content
User Shared Experience/Advice
Relatively self-regulated
…enables grass roots content.
With tools for…Blogging (Blogger.com)
Message Boards (LawGuru.com)
UserGroups (groups.Yahoo.com)
ListServs (AAJ Litigation Groups)
Bookmarking (Digg.com)
Community Knowledge (Wikipedia.com)
Personal Web Pages (FaceBook.com)
Videos and Photos (YouTube.com)
Topical Expertise (Squidoo.com)
…sharing information.
The Characteristics of Online Social Networking include:
There is a high level of trust associated with information in Social Networks.
•Rapid
•Credible
•Informal
•Viral
The advantages of Social Networking Include:
Inbound links are presently a currency of Web Site Popularity!
•Building Inbound Links to Web Site
•Obtaining direct referrals
•Conducting research
Building Links is Like Shaving…
If You Don’t do It Every Day, You Look Like a Bum!
Blogs are like…
weB LOGSBlogger.com (free)
WordPress.com (free)
TypePad.com (paid)
LiveJournal.com
…a Diary
Only Blogs are…
…digital, public, indexed, searchable & interactive
• Blogs provide a framework for rapidly publishing information in real time.
•They are useful for creating topical web site content.
We publish many blogs…
… some on our own web sites and some off-site
Message Boards, Bulletin Boards & ListServs are...
…applications where people post
questions and answers.
There are many types of Message Boards and ListServs.
Groups.google.com
AAJ Litigation Groups
Craigslist.com
Lawyers.com/community
Chat.lawinfo.com
boards.findlaw.com
answers.com
healthboards.com
LawGuru
Groups.yahoo
Bookmarking sites
… allow users to store bookmarks online and enter comments about the
sites they visit.
Digg.com
StumbleUpon.com
De.licio.us
Furl.com
BlogMarks.com
Wikies are not…
…mean witches.
A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. The most commonly known wiki is Wikipedia.
A facebook no longer is where …
… you find a date for Friday Night!
However, inspired by the booklet typically handed out to college freshman with pictures and names of their new classmates, FaceBook.com has grown into one of the largest online social networking sites.
There are many social network web sites…
… that allow users to publish information about themselves and
share with their friends.
LinkedIn (professional networking)
Facebook (personal profiles and interest groups)
MySpace (personal profiles and interest groups)
YouTube (share videos)
SlideShare (share PowerPoints and PDF's)
Squidoo.com (topical web pages)
How do you utilize a social network site?
…and participate by providing substantive information
Open an account
Build a profile
Subscribe to features which you wish to monitor