social networking 101: facebook, twitter, linkedin and more!
DESCRIPTION
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.TRANSCRIPT
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LinkedIn and Facebook and Twitter!
Oh, my!
Social Networking 101Diane Windingland, Small Talk Big Results!
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Which groups are you in?
1. I don’t use online social networks2. I have a profile, but don’t really use 3. I use one or more regularly:
a. Facebookb. Linked Inc. Twitter
4. I have a blog 5. I have my own youTube channel
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Or, maybe you are in this group . . .
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Confused?
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Too Many Social Networking Sites?
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Give it time. . .
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It gets worse!
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Why Bother?• Build Contacts• Build Relationships (business and social)• Build your business• Build sales• Find a job• Find advice• It’s Free!
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Marketing has changed
Old: Interruptive, one-way
New: Integrated, Social, Referral-based
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Social Networking is like a Cocktail Party
Minus the time and space constraints (and usually no drinks!)
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5 Biggies in Social Media/Networking
Facebook—Social Networking
LinkedIn—Professional Networking
Twitter—micro-blogging (140 characters)
YouTube—video sharing site
Wordpress—blogging (web log/journal)
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Big Numbers
• YouTube: 2 Billion videos watched per day!
• Facebook: 500 Million+ active users
• Twitter: 175 Million Registered users
• LinkedIn: 85 million+ members
• Wordpress.com: 15 million blogs
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Feeling likeRip Van Winkle?
2006200520042003
WordpressLinkedIn
YouTube
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Start Small, Take Baby Steps
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A Do-it-yourself/social tool
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Have you d yourself
lately?
• 2,450 results for “Diane Windingland”
– The quotes around the words tell Google I want to search for the words in that exact order
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Google images, video and more!
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Monitor the web
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Why Use Facebook?
• More “social” than Twitter or LinkedIn
• Facebook is HUGE• If Facebook were a country, it
would be 3rd largest!
• Interact with customers
• Attract new customers
• Join groups related to your business
• Keep in touch with friends & family!
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friends members fans
Personal profile
Facebook Group
Business fan page
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My Facebook Profile picture 1st Year
Don’t be a ghost!
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Need Help? (or do a Google Search)
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Newsfeed: read, comment, share
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Your Wall: It’s all about YOU
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Privacy Settings—Don’t accept default!
http://fbknol.com/best-privacy-settings-for-your-facebook-profile/
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Default “recommended” privacy settings
Do you really want everyone to see all this?
I Suggest “friends only”
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Group vs. Fan page
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Create a Group
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Name, add members, select Privacy
Members by approval, content members only
Members by invitation, content members only
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District 6 Toastmasters group
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Create a Fan Page
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promote events
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Facebook Action Plan1. Sign up and complete your profile: Add
picture, website, bio (facebook.com). Change privacy settings!
2. Add Friends: Find friends. Observe posts.
3. Engage: Post, comment, like, etc.
4. Create Group or Fan Pages: promote events and products, offer discounts, provide useful and interesting posts.
5. Expand your reach: link Facebook to your website and blog
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Why use Twitter?
Twitter 101 for businesshttp://business.twitter.com/twitter101/
• Spread news about your company/products
• Engage in conversations
• Gather feedback from your customers
• Gather market intelligence
• Increase your blog’s audience
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@twelpforce• People ask questions• Employees (any!)
– Reply– Tag #twelpforce—makes the reply easy to
search
– 2,600+ Twelpforce team members • 28,000+ questions • Average time to answer 12 minutes or less.
(5/2010)
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Learn the Lingo!Following—to receive messages, you follow people
Tweet—an individual, public message (140 characters)
Twittering—what you are doing when post a tweet
Retweet or RT —when you share a tweet from someone else with your followers
Message (formerly Direct Message)—a private message to a follower.
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Learn the Lingo!mention—a tweet that has @username in the body of the tweet. A public “mention”
@reply— a message that begins with @username. People who follow both sender and receiver will see the message.
Hashtags (#)—Using a # symbol before a term or topic allows for that term or topic to be more easily searched. #Toastmasters
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The Social Network Multiplication
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Viral Marketing
One Good Tweet + Followers
10,000+ Impressions=
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Shortening long url’s: bit.ly
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Sending a Private Message
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Retweeting
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@reply— start with @usernamefollowers of sender and receiver see
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@Mentions--@username in body
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Example of Hashtag (#) search
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Find people to Follow by Name
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Browse Interests or Find Friends
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Search other Services for Friends
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Twitter Action Plan1. Sign up and complete your profile: Add
picture, website, bio (twitter.com)
2. Discover: Find people to follow. Observe.
3. Engage: Retweet and Reply
4. Create Content: promote events and products, offer discounts, provide useful and interesting tweets
5. Expand your reach: link Twitter to your website and blog
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Why use LinkedIn?
• People search—who do I know who used to work. . .
• Create an online professional presence
• Extend your network (get jobs/customers/vendors)
• Get and give recommendations
• Share your Expertise without self-promotion
• Keep in touch (people change jobs & emails)
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LinkedIn: Better than an online Rolodex
Old enough to remember those?
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Get Connected!
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More Social Networking Multiplication
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Learn and add Applications
User guides + training
Add applications, connect with other social media
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Fill out your profile completely!
Aim for 100% completeness!
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Add Custom Text to Links
Before
After
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Add Connections
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Lots of Ways to Add People!
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Locate Potential Employers
Select Companies, click the magnifying glass in the search box to be directed to “Company Search Results” page
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Find potential companies meeting your criteria.
Click on a Company’s name and begin the treasure hunt!
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LinkedIn Answers—Ask and Answer
Generate awareness:Post to Answers when questions are asked about a problem your company is solving
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LinkedIn Action Plan1. Sign up and complete your profile: Add
picture, website, bio, resume (LinkedIn.com)
2. Get Connected: Start with people you know, then search the companies section. Check out profiles before you meet people.
3. Engage: Update your status regularly and participate in LinkedIn Answers
4. Recommend and get recommended
5. Expand your reach: link Twitter to LinkedIn. Check out other applications
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Why Use YouTube?
Build relationships: • Inform—about your business,
events
• Educate—how to’s, demos
• Entertain—connect with your target audience
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Put videos in other social media, in your website and in your blog
Yes, that is a frisbee
“Dorky” Official book launch on my blog
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YouTube Action Plan
1. Watch videos at youtube.com
2. Sign up (you don’t have to post videos)
3. Get Equipment (e.g. Flip camcorder, web cam)
4. Create Content: Shorter (<2 minutes) is better
5. Expand your reach: Put video in your website, blog and in other social media
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+ others
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Why Blog?
• Build relationships: • Share your knowledge and
passion
• Low-cost (free) website
• Promote yourself personally or professionally
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Blog: Hub of Social Networking
Post Blog
Content
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Blog Action Plan
1. Read blogs (find some: Technorati.com)
2. Start a notebook/file of topics
3. Get a free blog: Wordpress.com (or other)
4. Post content regularly: 200-1000 word posts
5. Expand your reach: Put blog in your website, and post in other social media
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Putting it all together
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Incorporate Social Media in Your website
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Testing, Testing. . .
° Front-Page Test. If your actions were reported on the front page of the newspaper, what would other people think?
• Real-World Test. Would it be OK if you did this in the "real world" (vs online)? Would you do or say the same thing face-to-face?
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Vivica
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Vivica’s Mom
Vivica’s Grandma, a church friend
Me
The connection
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The post
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The connection
Vivica’s Mom
Vivica’s Grandma, a church friend
Me
Cathy, Karate friend
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Happy ending
11/17/10
The
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What difference could social networking make in your life?
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Connect with me!
Diane Windingland