"social network" in vietnam: voices from the street
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"Social Network" in Vietnam: Voices from the StreetRMIT HCM, OCT 2008... What is next?TRANSCRIPT
17/10/2009 http://eearth.ras.ru 1
Dat L. Dinh [[email protected]]Khoa A. Pham [[email protected]]
RMIT HCM – Bar Camp, Oct 2008
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“Social networks”in Vietnam: Voices from the Street
2CONFIDENTIAL
Vietnam Internet Audience
Below 15, 32%
15 to 24, 20%
25 to 34, 17%
35 +, 31%
1,210,0003,500,000
10,710,980
14,683,783
20,159,615
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
2001 2003 2005 2006 2008
18x growth over 7 years
52% under 24!
Source: Bureau of Statistics, TNS, ACNielsen, Internet Stats
3CONFIDENTIAL
Needs
To get connected
4CONFIDENTIAL
Needs
ME – ME – ME
“I want to express myself!”
5CONFIDENTIAL
NeedsLive fast, live convenient, live richer!
6CONFIDENTIAL
Forums – The Wild Wild West
7CONFIDENTIAL
Top Forums
Top 15 Forums (in terms of number of members)
664,317644,698
639,005
571,839556,288
300,083270,867
263,566237,641
220,626203,445
194,516194,459
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
yeuamnhac.com
gamevn.com
forum.zing.vn
vuilen.com
truongton.net
hihihehe.com
gamethu.net
webtretho.com
sanotc.com
khoahocphothong.net
gsm.com.vn
ddth.comvnmanga.com
Source: Internal
collection
(October
2008)
8CONFIDENTIAL
Forums: Explosive Growth
Top 30 Forums - Posts
28,900,504
59,044,412
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
2007 2008
Top 30 Forums - Topics
2,234,445
4,322,170
0500,000
1,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000
2007 2008
↑93%↑104%
Top 30 Forums - Members
3,659,782
7,311,917
01,000,0002,000,0003,000,0004,000,000
5,000,0006,000,0007,000,0008,000,000
2007 2008
↑100%
Source: Internal
collection
(October
2008)
9CONFIDENTIAL
Social Network Landscape
Y!360 is a clear leader BUT is experiencing significant downturn and low usage!
Vietnam-focused Social Networks
1,62739,69745,466
200,000
2,754 130 20,03010,952
265,074
100,000150,000
2,00029,020
500,000
0
100,000
200,000
300,000
400,000
500,000
600,000
9kute
chac
hacy
vee
cyworl
dfac
eviet
iamvie
t
noi
sann
hac
tamtay
truon
gxua
yoba
nbe
yume
faceb
ook
Yahoo
360
# M
embe
rs
Total users in 15 networks ~ 1 366 750 reg. accounts
Source: Internal
collection
(October
2008)
10CONFIDENTIAL
Social Network Penetration
Still low penetration!
Social Network Penetration
1,366,750
10,000,0008,000,000
20,000,000
16,000,000
1,366,750
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
Public Conservative
SNS Users Young Internet Users Vietnam's Internet Users
14% 17%
7% 8%
Source: Bureau of Statistics, TNS & Internal
collection
(October
2008)
11CONFIDENTIAL
Evolution of “social networks” in Vietnam
1998 2000 2005 2006-8 2010-2012
12CONFIDENTIAL
Questions?
Thank you ☺
Dat L. Dinh [[email protected]]Khoa A. Pham [[email protected]]