social network analysis with advancedminer-sna software

Extending customer intelligence

approach by social context

Social Network Analysis with AdvancedMiner-SNA

© Algolytics. All rights reserved. 2

SOCIAL NETWORK ANALYSIS (SNA) - WHAT IS IT ABOUT?

Customer interaction data

• call data records

• cash flows and money transfers

• usage/activation of products







SNA results

• detecting communities (e.g. friends, relatives, business partners)

• identifying the customer’s social role within the community

• measuring the customer’s strength of influence on his/her surrounding community

• tracking the marketing message propagation among the customers







SNA results

• detecting communities (e.g. friends, relatives, business partners)

• identifying the customer’s social role within the community

• measuring the customer’s strength of influence on his/her surrounding community

• tracking the marketing message propagation among the customers

Business applications

• viral marketing

• up-sell

• cross-sell

• saturation

• product recommendation

• prevention of customer churn, fraud or payment delays on the community level

• enhancement of customer satisfaction and loyalty (Customer Experience Management)


THE MAP OF SNA APPLICATIONS

Customers Data Warehouse

Algolytics: Analytical data marts + SNA variables

Scoring models Analytical Environment Business rules






Credit scoring

Debt

collection

Fraud scoring Campaign Management

Retention Up-sell

Cross-sell

Acquisition (member gets

member, saturation,

conversion)

Customer

Experience

Management

(customer loyalty

& satisfaction)






Credit scoring

Debt

collection


Retention Up-sell

Cross-sell


member, saturation,

conversion)

Customer

Experience

Management

(customer loyalty

& satisfaction)






Credit scoring

Debt

collection


Retention Up-sell

Cross-sell


member, saturation,

conversion)

Customer

Experience

Management

(customer loyalty

& satisfaction)

The increase of revenue, loyalty

and size of the customer base


Interested in predictive analytics solutions and applications?

Visit Algolytics blog

algolytics.com/blog click here to open

analytical tips and tutorials

industry news, webinars and

other events about predictive

analytics

back to SNA problems & solutions…

http://algolytics.com/contact/newsletter/


■ Including social interaction information

(who is the true influencer, community detection…)

■ Allowing application of the most effective marketing

channel – Viral spread

Extended

Customer Insight

Algolytics

PROBLEM & SOLUTION

Telecoms & other customer-

data-centric companies

■ Customer Churn

■ Cross/Up selling

■ Customer Lifetime value

…

Use social

interaction data

Making use of customer social interaction data

Predictive Analytics Solutions

SNA software


Specialized tools

for social network

analysis and modelling

WHAT DO WE OFFER?

• Our expert knowledge

on how to run a successful

marketing campaign based

on the SNA solution

• Team of experienced

consultants (13 years

in telecoms analytics)

AdvancedMiner

SNA software


Specialized tools

for social network analysis

and modelling

ADVANCEDMINER SOCIAL NETWORK ANALYSIS SOFTWARE

Innovated solution addressing

issues of problematic SNA use:

adapted

for specific CRM

applications

flexible

social roles

social measures small communities

identification

comprehensive platform behind

the SNA solution

AdvancedMiner

SNA software


WHAT’S NEXT?

We also provide

additional analytical

products, besides SNA

Flexible extensions thanks to SNA integration

with comprehensive Analytical environment (Algoline)

Integration of SNA

and other systems

into a single

multipurpose

analytical system

Implementation

of enterprise

automated

prediction analytics

Analytical

Environment

Text mining

Predictive models

Data Quality

Real-time scoring

and decisioning

Other analytical

products

Proof of Concept

Trial

Full

implementation

SNA software

application


ALGOLINE – INTEGRATED ANALYTICAL PLATFORM

Our solutions support the entire analytical process, are

efficient and cost effective

Support for all types of users

• Fully automated mode - for beginners

• Semi-automated mode - for less advanced users

• Customised scripts - for advanced users


Algoline platform

■ software development on demand

■ new analytical features

(2 year project co-funded by EU)

WHY IS OUR ANALYTICAL SOFTWARE DIFFERENT?

■ extensive Customization by user

■ powerful Python-based language

Commercially used in big telco projects

■ millions of customers

■ thousands of variables

■ 9 years of the software

in commercial use

■ tested and applied

in telecoms and banks

Robust data

processing

Flexible solutions

Reliable product

Evolving


■ an analytical environment, AdvancedMiner with SNA

■ quickly adaptable to specific projects

Software easily integrates with all major data-processing software vendors (e.g. Teradata, SAS, Oracle, Business Objects, ...)

■ reduces the cost and risk of the project

■ such integration has already been carried out in our

previous projects

Changing data analytics into business results

■ Over ten years of experience in analytical projects

for the banking & telco companies

■ knowledge on how to run a successful marketing

campaign based on the SNA solution

■ able to interpret the analysis results in telco market

■ Strong competitive advantages

of the SNA software

■ Development backed by a 2 year-long R&D project

co-funded by the EU

ALGOLYTICS: WHY CHOOSE US

Our own software products

and development team Integration

SNA business know-how Innovation

For updates

visit Algolytics blog

algolytics.com/blog click here to open

http://algolytics.com/contact/newsletter/

Visit AM-SNA product webpage:

http://www.algolytics.com/products/advancedminer-sna

and contact us for more information

[email protected]




