social, mobile, local, & search marketing - bangor daily news seminar - ellsworth, maine, oct...
DESCRIPTION
Dream Local Digital's, Shannon Kinney, presented a seminar to the greater Ellsworth business and entrepreneurial community, to help people promote their businesses and brands beyond the normal advertising channels, to reach a larger audience and boost sales. Book Shannon for your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/ PhotoTRANSCRIPT
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Brought to you by:
SOCIAL, MOBILE, LOCAL, & SEARCH MA R K E T I N G
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What to expect today • How is marke5ng changing? • What are the main social networks and do
you need to use them? • Latest trends in local, search and mobile
marke5ng • What does this mean for your business? • How can our team help you?
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Media Use is Changing
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New MarkeCng TacCcs
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How do your customers
FIND YOU?
THE QUESTION USED TO BE:
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NOW IS:
WHERE do your current and future customers find
WHAT THEY NEED?
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80% of internet users visit
social media sites and blogs
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hHp://www.youtube.com/watch?v=QUCfFcchw1w
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Building brand awareness and customer rela5onships
SOCIAL:
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Facebook now has more than 1.2 Billion
ACTIVE users
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Facebook: StaCsCcs • More than 50% of ac5ve users log in EACH DAY • Average age of users is 38 and 200 friends • People spend over 700 BILLION MINUTES per month on Facebook
• 2.7 BILLION POSTS are “liked” or commented on each day
• 250 MILLION PHOTOS are shared each day • 1 BILLION video views each DAY • 1 MILLION BUSINESS PAGE “LIKES” are happening each
day – and that is shared with all of their friends
Source: Facebook
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Do Facebook (and any network) -‐ WELL • PROFESSIONALLY designed page • Though[ul content strategy that incorporates the personal touch, sales and marke5ng, and outbound marke5ng strategy
• LISTEN AND RESPOND, s5mulate conversa5on • Build ENGAGEMENT with your content • Remember these pages are like the TELEPHONE – answer!
• WOW your fans!
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Twi^er
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Foursquare / Swarm
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Google+ (G+)
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YouTube: 2nd largest search engine
(Professionally designed page)
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Brands will be here… whether they like it or not.
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70% of people trust online reviews
by strangers
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90% of people trust online reviews
by people they know
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The key is REPUTATION MANAGEMENT…
And you need it now more than EVER!
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Don’t have 5me to establish a presence on SOCIAL MEDIA CHANNELS?
Not sure where to start?
The BDN Maine team here can help.
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Expert help to get you there
• Social Media strategy development
• Social media page design, management
• Reputa5on Management
• Blog development and content crea5on
• …and more!
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Gehng Found SEARCH:
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89% of consumers expect all
businesses to have a web site, regardless of size
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97% of consumers search for local
businesses online
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How you rank in SEARCH is criCcal
• 90% of searchers stop on PAGE 1
• 75% stop acer 5 lisCngs
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Want to ensure your business can be found locally and on search engines?
The BDN Maine team here can help.
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EXPERT help to get you there • Search Engine Registra5on • SEO, keyword strategy • SEM and PPC campaigns
• Google, Yahoo, Bing op5miza5on
• …and more!
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MOBILE & VIDEO: Close to the sale and reach customers where they are
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100 Million
Internet users watch online videos each day
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Mobile Search is LOCAL 95%
of Smartphone users have searched for local info
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Beyond the CLICK Consumer Behavior
• 90% of mobile searchers took ac5on within 24 hours
• 61% called a local business acer searching
• 59% visited in person
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Facebook now has over 725 million
mobile users Do you have a usable mobile web site?
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Need a MOBILE WEB SITE or have ques5ons about how mobile marke5ng should fit into your plans?
The BDN Maine team here can help.
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• A News Outlet – content, photos, etc
• Custom Service • Main communica5on
hub • Promo5on and PR • A concierge • Head cheerleader • The BRAND • 24 -‐ 7
What does it take to be SUCCESSFUL?
Remember you are MORE than marke5ng, you are:
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Measuring Return on Investment
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THANK YOU for aHending!
Shannon Kinney, Dream Local Digital [email protected] TwiHer: @shannonkin
Facebook: facebook.com/shannonkinney, facebook.com/dreamlocal Foursquare: Shannonkin
LinkedIn: www.linkedin.com/in/shannonkinney Google+ www.gplus.to/shannonkinney
www.dreamlocal.com