social, mobile and media convergence
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Social, Mobile and Media Convergence: Breathing new life into traditional news.TRANSCRIPT
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Social, Mobile and Media Convergence: breathing new life into traditional news.
Kevin Davis, Rob Gaige, and Michael RobinsonCo-Founders of Rawporter
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http://www.zdnet.com/blog/btl/the-media-is-dead-long-live-the-media/20120
“The media is dead.
Long live the media.”Jeremy Allison, ZD Net and Google
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News is becoming participatory.
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Technology Has Made Everyone A Reporter
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120MM Americans and 472MM people
Internationally have Smartphones.1
Raw News isn’t just sensational stories.
Weather, Traffic, Crime, Human Interest, Sports
1. http://www.ctia.org/media/industry_info/index.cfm/AID/10323; http://www.computerworld.com/s/article/9219811/Android_is_smartphone_king_globally_tough_fight_on_for_No._2_spot
50% of Americans would use a smartphone to
take a secret video.2
2. http://news.cnet.com/8301-17852_3-20118755-71/survey-50-of-americans-are-cell-phone-video-spies/?tag=rtcol
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A Picture Is Worth A Thousand Words
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Obama SAYS Images SHOW
And show…and show…and show…
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Participatory News
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So What Is News?
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YesterdayToday
LikeShare
“Video sharing sites provide instant camera-phone access to events
that would never have received attention before…”
“…You can watch an event that previously would only be reported from
one point of view and make up your own mind about what happened.”1
1. http://www.zdnet.com/blog/btl/the-media-is-dead-long-live-the-media/20120
More from Jeremy Allison at ZDNet:
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Stefanie Gordon’s Space Shuttle Endeavor Photo
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• Stefanie Gordon tweets a photo of the space shuttle.
• It had been viewed 1MM times before she reached her car.
• It was shown by TV, Web, and Print news outlets worldwide.
• Only 5 media outlets compensated her for her efforts.
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Participatory News
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The internet is GROWING news, not killing traditional media.
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1. http://www.bizreport.com/2010/09/pew-americans-appetite-for-news-increases.html
Online news is increasing the total time spent with news
by 13 minutes to a total of 70 minutes per day.
”Instead of replacing traditional news platforms, Americans
are increasingly integrating new technologiesinto their news consumption habits.” – Pew Research
Only 9% of Americans got news exclusively through
the Internet and mobile technology.
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Growth of Hyper-Specific Media
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Celebrity
Politics
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Hyper Specific Has Morphed Into Hyper Local
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3 shares2 shares
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What does all this mean for traditional media?
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Continue to be the reliable news authority.
Embrace the participatory nature of news.
Utilize the efficient tools at your disposal.
Media
Social
Mobile
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That’s Why We Created Rawporter®
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There had to be a better way to connect the media and the masses.
Now the media can source raw news content on-demand.
Everyday people get the recognition they deserve for being at the right place at the right time.
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This Convergence Is Creating Opportunity
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Contribute to the participatory environment?
Capitalize on this participatory environment?
Create the next evolution of this participatory environment?
How will you…
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Questions?
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Thank you for your time!Visit us in booth XXX.