social media’s role in the world of public relations
DESCRIPTION
College students know social media is important - but this presentation addresses how it impacts public relations and their upcoming careers, citing real case studies and examples of how the journalist/PR pro relationship is changing from my own experience.TRANSCRIPT
Social Media’s Role in the World of Public Relations
Presented to Slippery Rock University Students by Deanna Ferrari
March 29, 2010
About me Graduate of Slippery Rock University (B.S., Public
Relations) Board member of PRSA Pittsburgh Former Assistant Account Executive at MARC USA Account Executive at WordWrite Communications Award-winning social media specialist - NOT an
expert
I get paid to tweet.
How do YOU use social media?Let’s back up…
That’s me!
That’s Twitter!
How social media has changed PR
QuickTime™ and a decompressor
are needed to see this picture.
Video: Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
Miracle on the Hudson
Michael Jackson’s death
Haiti Earthquake
Fun with trending topics
Image: http://imaletyoufinish.com
Print is changing…
Journalists are on these networks
Journalists ask YOU
for story ideas
A real social media pitch!
Who I’ve Worked With In The Social Space
WordWrite Communications Pittsburgh Business Group on Health Public Relations Society of America, Pittsburgh chapter Regency Global Transportation Group Culver’s restaurants Prestogeorge Coffee Redstone Highlands Senior Living Communities QuickLift The Skin Center KIT Solutions Giant Eagle Market District
Best. Burgers. Ever. (And I don’t eat meat)
My first experience with social media at work
Award Winner
Taking over social at WordWrite
Become a fan! Facebook.com/wordwritepr
QuickTime™ and a decompressor
are needed to see this picture.
Client examples: Redstone Highlands Senior Living Communities Regency Transportation
Award Winner
Social Media FAIL
Image: atomiksoapbox.com
Motrin & Burger King: Doing it Wrong
Whatever you do - DON’T piss off mommy bloggers
Images: Mortin, Burger King via http://newmediachatter.com and http://www.parentinghelpme.com
Don’t forget the PR fundamentals
Engage Be a great communicator -- on and offline Grammar, punctuation, spelling Develop relationships with journalists Social media is simply a tool to facilitate
communication PR pros wear many hats Social media only comes full circle when it “comes
to life”
Tips
Mashable.com = all you ever need to know Be a pro at Facebook fan pages and Twitter, BUT… Learn other social networks - it’s not just Facebook and Twitter Know apps like Foursquare - it’s all about location and mobile Think about social from a business standpoint - not just how
awesome your Friday night was
You are here
Images: Mashable.com and FastCompany.com
Once you have the tools and the skills, you will have great success
Image: evilmilk.com
Questions? Additional Comments?
Twitter:@dferrari / @wordwritepr
Online:deannaferrari.com / wordwritepr.com
Thank You!