Social Media’s Impact on Pub l i c Re la t ions

@ I l iy a n a S ta re v a

Ch a n n e l Co n s u l ta n t @ H u b Sp o t

D i g i t a l C o n t e n t M a r k e t i n g C o n g r e s s 2 0 1 5

Talking Points Today:

Social Media

and PR

So what happened?

1

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S o u r c e : d e v r i e s b l o g . c o m

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Everyone is a

publisher and a

communicator

Social Media is Good

for PR!

S o u r c e : I l i y a n a S t a r e v a r e s e a r c h

What about

Traditional Media?

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S o u r c e : I l i y a n a S t a r e v a r e s e a r c h

PR and the

Media

What’s social media got to do with it?

2

The Numbers for PR Pros

S o u r c e : I N G s t u d y & S t a t e o f P R

The Numbers for Journalists

S o u r c e : I N G s t u d y & E d e l m a n

Social media is not a fad.

It’s disrupting entire

industries. “

@Il iyanaStareva

The Use of

Social Media

How do PR pros use social media?

3

Which Social Media

Channels do PR Pros Use?

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S o u r c e : I l i y a n a S t a r e v a r e s e a r c h

How do PR pros use

Social Media?

S o u r c e : I l i y a n a S t a r e v a r e s e a r c h

The Challenges

and the Future

What is it that PR pros need to do?

4

S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5

The Challenge? Still?

@Il iyanaStareva

Communications professionals

are failing to use modern

tools and technology. “

S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5

#1: Content creation

and management

S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5

#2: Integration throughout

the whole organisation

PR pros can’t lack behind.

The pressure is too much.

Everyone is ta lk ing.

Key Learnings

and To-Dos

What is it that you should remember and do?

5

5 Things

To Remember:

5 Things

to Do:

Thank you!@Il i yanaStareva

Channe l Consu l tan t @HubSpot

R e a d 4 0 t r u t h s a b o u t S o c i a l M e d i a a n d P R o n

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G e t t h e b o o k : " S o c i a l M e d i a a n d t h e R e b i r t h o f P R "