social media:it ain’t going away
DESCRIPTION
Plenary presentation at the CAPCSD Meeting, Phoenix, AZ, April 19, 2013. Facebook, Twitter, and LinkedIn - oh my! Keeping up with various social media platforms, their potential uses in academic and clinical settings, and their users can be rewarding as well as challenging. The presenters will address how we may teach students to use social media for create personal learning networks and for professional advancement, while also providing guidance regarding the ethical and professional issues that may arise. They will address departments’ use of these media to enhance teaching, visibility, and intellectual community, including some of the newest developments in ever-evolving electronic communication. After attending this session, participants will be able to: •list emerging opportunities for the use of social media technologies in educational settings; •Analyze social media opportunities for strengths and potential consequences; and, •outline policies and procedures for use that advance learning but also adhere to legal and ethical guidelines.TRANSCRIPT
Social Media: It Ain’t Going Away(Part 2)
Tom JelenDirector of Online Communications
ASHA
I have a financial relationship with the American Speech-Language-Hearing Association (ASHA). They pay my salary. I have worked at ASHA for over 7 years. I have no nonfinancial relationships to disclose.
Some voluntary disclosures…
I am not a SLP or Audiologist.
I greatly admire the work of SLPs and Audiologists.
I have never worked in a University.
I graduated with a Computer Science degree from the University of Dayton. I have a certificate in Documentary Filmmaking from GWU.My wife is in Nursing School at the University of Maryland.
I am not a lawyer.I don’t even watch Law & Order.
I have worked in Online Communications since 1998.
Information Overload
Source: http://it.unt.edu/1990s
In 2002, 26% of Workers still looked forward to email.
Source: http://www.pewinternet.org/Reports/2002/Email-at-work/1-The-story-of-email/2-Moderation-in-all-things.aspx
In 2012, “More than a quarter of the average worker's day is spent answering and reading emails.”
Source: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy/
“In 2011, the typical corporate email user sends and receives about 105 email messages per day.”
Source: http://www.radicati.com/wp/wp-content/uploads/2011/05/Email-Statistics-Report-2011-2015-Executive-Summary.pdf
“The resulting abundance of – and desire for more… information has come to be perceived in some circles, paradoxically, as the source of as much productivity loss as gain.”
-Anthony LincolnSource: FYI: TMI: Toward a holistic social theory of information overload by Anthony Lincoln. First Monday, Volume 16, Number 3 - 7 March 2011. http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3051/2835
The Personal Learning Network (PLN)
“Personal Learning Networks are systems that help learners take control of and manage their own learning… Simply put: A PLN is a system for lifelong learning.”
Source: http://edudemic.com/2012/10/build-personal-learning-network/
“What often happens is that people can produce, learn and synthesize more useful knowledge in groups than any one of them could alone.”
Source: http://www.apa.org/monitor/2012/03/information.aspx
Pick Your Poison (or Social Network)
For the final quarter of 2012, Trendstream’s Global Web Index estimated that Twitter had 288 million active users.
Source: http://www.globalwebindex.net/social-platforms-gwi-8-update-decline-of-local-social-media-platforms/
“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”
Source: https://twitter.com/about
How does anyone learn anything in 140 character increments?
Source: Jack Dorsey’s Flickr account: http://www.flickr.com/photos/95728450@N00/182613360/
In October 2012, Twitter’s CEO announced that Twitter is now processing half a billion tweets a day.
Source: http://news.cnet.com/8301-1023_3-57541566-93/report-twitter-hits-half-a-billion-tweets-a-day/
#AUDPeeps, #HearingLoss, #SLPeeps, #Dysphagia
#ASHAFit13
The Healthcare Hashtag Projecthttp://www.symplur.com/healthcare-hashtags/
1. Discover where the healthcare conversations are taking place.
2. Discover who to follow within your specialty or disease.
3. Discover the best from conferences in real-time or in archive.
Source: http://www.symplur.com/healthcare-hashtags/
From April 15, 2012 – April 16, 2013#AUDPeeps3,078,623 Impressions3,206 Tweets558 Participants
From April 15, 2012 – April 16, 2013#HearingLoss25,332,813 Impressions10,722 Tweets3,467 Participants
From April 15, 2012 – April 16, 2013#SLPeeps64,435,282 Impressions53,623 Tweets4,855 Participants
From April 15, 2012 – April 16, 2013#Dysphagia1,287,992 Impressions1,763 Tweets550 Participants
@SLPChat | http://slpchat.wordpress.com
“I’ve learned more from a short time on Twitter than at any number (and possibly all) of the conferences I’ve ever attended.”
Tanya CoyleSouthern Ontario, Canada
Source: http://lexicallinguist.wordpress.com/2011/02/21/nomenclature-and-basic-functions-of-twitter/
ASHA Community
“The ASHA Community is a place for members to share information, ask for help, discuss problems and lessons learned, and simply enjoy talking with colleagues.”
Source: http://community.asha.org/ASHA/CommunityGuidelines
Since the launch in October 2011, there have been 40,307 content contributions on the ASHA Community.
Source: http://community.asha.org/ASHA/CommunityGuidelines
http://on.asha.org/ASHACommunityHelp
Coming soon…
“When I received my Masters in 1977, a wise professor told us the most important thing we learned in grad school was the value of learning, reflective thinking and asking questions. I have always had a commitment to learn something new every day, and to ask questions that make me a more critical thinker. The ASHA Community provides a wonderful way to share information, learn from others, [and] problem-solve patient and professional issues.”
Catherine Shaker, CCC-SLPOrlando, Florida
“Pinterest is a tool for collecting and organizing things you love.”
Source: http://about.pinterest.com/
In March of 2013, Pinterest.com was the third most popular referring site to ASHA.org.
Source: Google Analytics. Retrieved April 16th 2013.
“Facebook's mission is to give people the power to share and make the world more open and connected.”
Source: http://about.pinterest.com/
In March of 2013, Facebook.com was the most popular referring site to ASHA.org
Source: Google Analytics. Retrieved April 16th 2013.
!!!
“Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.”
Source: http://www.linkedin.com/about-us
Some Words of Warning for New Professionals
Nine out of 10 U.S. adults report that they believe people are sharing too much information about themselves online.
Source: http://download.intel.com/newsroom/kits/mobileetiquette/pdfs/Intel-Global-Mobile-Etiquette_FactSheet_2012.pdf
60% (47/78) reported incidents of students posting unprofessional online content.
Source: Chretien KC, Greysen S, Chretien J, Kind T. Online Posting of Unprofessional Content by Medical Students. JAMA. 2009;302(12):1309-1315. doi:10.1001/jama.2009.1387.
Violations of patient confidentiality were reported by 13% (6/46).
Source: Chretien KC, Greysen S, Chretien J, Kind T. Online Posting of Unprofessional Content by Medical Students. JAMA. 2009;302(12):1309-1315. doi:10.1001/jama.2009.1387.
Student use of profanity (52%; 22/42), frankly discriminatory language (48%; 19/40), depiction of intoxication (39%; 17/44), and sexually suggestive material (38%; 16/42) were commonly reported.
Source: Chretien KC, Greysen S, Chretien J, Kind T. Online Posting of Unprofessional Content by Medical Students. JAMA. 2009;302(12):1309-1315. doi:10.1001/jama.2009.1387.
80% of internet users have looked online for information about any of 15 health topics such as a specific disease or treatment. This translates to 59% of all adults.
Source: The Social Life of Health Information, 2011 http://pewinternet.org/Reports/2011/Social-Life-of-Health-Info/Summary-of-Findings.aspx
16% of internet users, or 12% of adults, have consulted online rankings or reviews of doctors or other providers.
Source: The Social Life of Health Information, 2011 http://pewinternet.org/Reports/2011/Social-Life-of-Health-Info/Summary-of-Findings.aspx
Create a professional online presence.
Establish your professional expertise.
Create social proof.
The Future of Public Health
Source: http://stories.twitter.com/en/public_health.html
Trick or Tweet
Source: http://stories.twitter.com/en/trickortweet.html
“Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.”
Mitch JoelPresident of Twist Image
Source: http://blog.hubspot.com/blog/tabid/6307/bid/5524/Digital-Marketing-Rock-Star-MitchJoel-Shares-His-Tools-of-the-Trade.aspx
