Galway, 22/01/2010

Introductions What is Social Media? What Types of Social Media are there? BREAK Demonstrations Time to explore LUNCH Feedback How will I use what I have learned? CLOSE

Galway OWC IDEAYou....

How we communicate has changed!

1-1

Mass media (1-many)

Social Media:(many-many)

Image: www.opte.org

Web 1.0: Websites (static) Email.

Web 2.0: Architecture that supports Social Media new dynamic websites SLATES: Searchable, Linked, Authors,

Tags, Extensions, Signalling.

Image: http://theplanninglab.typepad.com/

It’s about people having conversations online

Image: http://compassioninpolitics.wordpress.com/2007/11/

Characteristics of various social media tools:

OpennessParticipationConversationCommunityConnectedness

Source: http://www.icrossing.com/articles/What_is_Social_Media_iCrossing_ebook.pdf

http://www.slideshare.net/mzkagan/what-is-social-media-2005829

Blogs Online weblogs or diaries, text/ photos/

video

Posts shown in order of date.

Liked by search engines

Anyone can read and comment and follow

Limited number of words- response to one question (e.g. What are you doing now?)

You can ask and respond to questions and follow others’ “tweets”.

Twitter is the most well-known example

www.Blogger.com

www.Wordpress.com

www.Typepad.com

www.Twitter.com

www.flickr.comhttp://picasaweb.google.comhttp://www.zooomr.com/

Podcast is an audio recording online You can subscribe to podcasts to receive

weekly episodes, e.g. Radio shows. Podcasts work on RSS technology (really

simple syndication!) MacBook owners are in luck! Garageband +

iTunes Make your own podcasts: http://www.apple.com/itunes/podcasts/spec

s.html Frequently asked questions: http://www.ilike.com/faq/garageband/questi

ons/Podcasting

Allows you to share your own videos You can make your own “channel” on

YouTube. You can subscribe to others’ channels Its possible to view your videos in your

own website or blog too (embedding) www.youtube.com www.vimeo.com www.flickr.com

http://www.youtube.com/watch?v=7ESApoJpU88&feature=related

http://www.vimeo.com/videos/search:climate%20camp

Wiki is the name of a type of software that allows anyone to edit and create information on a website using a text editor on the web browser.

Companies can use wikis to collaborate internally on projects

On the public internet Wikipedia is the best known example http://en.wikipedia.org/wiki/Wiki

Connecting with friends and building relations You are represented by your profile You can instant message, share photos,

videos, invite people to events, form groups....

www.facebook.com www.myspace.com www.bebo.com www.ning.com www.ammado.com www.oneclimate.net/

A “social utility”Combines status updates with photo

sharing and event invitations and more (applications)

350m usersAll ages!Different types of account- personal,

page. http://www.slideshare.net/amover/jan-2010-facebook-world-and-western-europe

Ammado http://www.ammado.com/about TechSoup http://home.techsoup.org/pages/about.aspx We are Media http://www.wearemedia.org/ UnLTD World http://www.unltdworld.com/ OnRoadMedia http://www.onroadmedia.org.uk/ Beth’s blog http://beth.typepad.com/beths_blog/ Tweetminster http://tweetminster.co.uk/ TED www.ted.com Transition Towns Ireland Ning

http://transitiontownsireland.ning.com/ Transition Towns wiki

http://transitiontowns.org/TransitionNetwork/TransitionWiki

Mashable http://mashable.com/about/

Let go Facilitate conversations- do not control

them Involve supporters- don’t own your cause Allow employees to get involved Try things out, be patient Connect online and offline activity Remember it is a TOOL, not a miracle cure Don’t OVERinvest your time- be strategic Engage your community with regularly

updated content www.onroadmedia.org.uk

1.Social Network: NING2.Social Network: Facebook3.Mini-blogging:Twitter4.Blogging: Blogger5.Video: YouTube (Flip

camera)

What would you like to try?

1 hour to set up and explore one of the tools

Feedback after lunch: How would you use this tool in your work? What are the advantages and

disadvantages?

What have you learned from today?How will you use this in your work?

Create a timeline showing how you will use Social Media tools after today.

WHY do I want to use these tools? WHY do I think this is a good use of my time? What is my ultimate aim?

WHO am I communicating with? Do I want to reach large numbers of people or just a key group of specific people? WHO will be responsible for updating the site/ profile?

WHAT am I communicating? Am I promoting events? Am I looking for lots of supporters for my cause? Am I trying to engage a community in conversation?

WHAT outcomes am I hoping for? More attendance at events? More people participating in discussion? Better quality of discussion?

WHEN will I do this work? WHEN do I want to have a presence on the social media sites (is there a particular event coming up?)

WHERE will I be working? Do I have access to a computer and high quality broadband?

HOW many tools do I want to use? How much time per day/ week can I spend on this?

HOW will I know that its working? HOW do I measure its value? (link to outcomes)

WHICH tool (or tools) is right for me........?

IDEA, 5 Merrion Row, Dublin 2www.ideaonline.ie+353 (0)16618831Eimear[at]ideaonline.ie

Galway One World Centre, Bridge Mills, Dominick Street, Galwaywww.galwayowc.org+353 (0)91 530590Info[at]galwayowc.ie