Social Media’s Role In AdmissionsSocial Media’s Role In Admissions

Learn ways to find valuable information about schools through social media platforms, as well as things to consider for your own “Social Media Footprint.” Learn ways to find valuable information about schools through social media platforms, as well as things to consider for your own “Social Media Footprint.”

Presented by:Presented by:

Christina BerardiAssociate Dean of Admissions Communications and MarketingSalve Regina University

Jeanne DiPretoroNortheast Remote RecruiterLees McRae College

Christina BerardiAssociate Dean of Admissions Communications and MarketingSalve Regina University

Jeanne DiPretoroNortheast Remote RecruiterLees McRae College

Platforms Most Used by Colleges:(and what you can find there)Platforms Most Used by Colleges:(and what you can find there)

Facebook Twitter Instagram You Tube Vimeo Snap Chat Linked-In

Facebook Twitter Instagram You Tube Vimeo Snap Chat Linked-In

How to Get Connected:How to Get Connected:

At events (win prizes)

To stay on track (with reminders)

Follow life on campus (in real time)

Meet future classmates (accepted student groups or hashtags)

Ask questions of and talk to current students (anytime)

Celebrate the milestones (make these posts public!)

At events (win prizes)

To stay on track (with reminders)

Follow life on campus (in real time)

Meet future classmates (accepted student groups or hashtags)

Ask questions of and talk to current students (anytime)

Celebrate the milestones (make these posts public!)

Let’s Try it (and discuss)Let’s Try it (and discuss)

1. Choose a platform (any platform)

2. Search a school (any school)3. Scan through their

posts/tweets/snaps4. Answer these questions…

1. Choose a platform (any platform)

2. Search a school (any school)3. Scan through their

posts/tweets/snaps4. Answer these questions…

What is your general impression of the school after reviewing their posts?

What is something you found on social media that confirmed something you already knew about that school?

What is something new you learned on social media about that school?

What is something you’re hoping to learn about that school and where can you find it? (this social platform, another platform, their website, printed materials, at the college fair, on a visit to campus, by emailing or calling…)

What is your general impression of the school after reviewing their posts?

What is something you found on social media that confirmed something you already knew about that school?

What is something new you learned on social media about that school?

What is something you’re hoping to learn about that school and where can you find it? (this social platform, another platform, their website, printed materials, at the college fair, on a visit to campus, by emailing or calling…)

Your Own Digital Footprint

When/How will this be used in your college application review?

(the real deal)

Your Own Digital Footprint

When/How will this be used in your college application review?

(the real deal)

Just in case…you should knowJust in case…you should know

Public tweets can be searched on google

Even with a private Facebook account, anyone can still see your profile pictures

If you send a YouTube link to a college, other posts will be suggested after the video plays

All interactions with a college leave an impression (even your email address, so keep it professional)

If friends post pictures of you, and their accounts aren’t private, these can be seen by others and searched (you should un-tag yourself)

If you would feel embarrassed to have a college (or your parents) seeing your social posts, you should think twice about posting it at all

Public tweets can be searched on google

Even with a private Facebook account, anyone can still see your profile pictures

If you send a YouTube link to a college, other posts will be suggested after the video plays

All interactions with a college leave an impression (even your email address, so keep it professional)

If friends post pictures of you, and their accounts aren’t private, these can be seen by others and searched (you should un-tag yourself)

If you would feel embarrassed to have a college (or your parents) seeing your social posts, you should think twice about posting it at all

Google YourselfGoogle Yourself

Questions?Questions?

Best of luck with your journey through the college search, application and decision making process.

Best of luck with your journey through the college search, application and decision making process.