social media2012

Social Media Marketing2012 REACH & RESOURCES

Wendy Flanagan

1/21/2012 Brand4Market.com 1

Agenda

• Strategy• Social Media Properties• Content Rules• Tagging• Composite Services• Personal Profiles• Measurement• Metrics/Monitoring

• Manage• Integrate• Consumers• Facebook Power• Twitter Tools• Search Engine Optimization (SEO)

• Resources


OVERARCHING STRATEGY


Strategy

• Outline business objectives• Understand audience goals and interests• Establish social media guidelines• Assign roles and responsibilities• Document calendar of holidays/activities/promotions

• Create message map of daily posts• Schedule engagement tactics1/21/2012 Brand4Market.com 4

SOCIAL MEDIA PROPERTIES


CONTENT RULES


TAGGING


COMPOSITE SERVICES


PERSONAL PROFILES


MEASUREMENT


MONITORING


MANAGE


INTEGRATE


CONSUMERS


FACEBOOK POWER


TWITTER MANAGEMENT


SEO


RESOURCES


THANK YOUWendy Flanagan, Brand4Market, [email protected]


social media2012

Technology