social media workshop: how-to
DESCRIPTION
How-to workshop for for social media for UW faculty and staff.TRANSCRIPT
How are you using social media?
DEPARTMENT
Multiple pages
twitterConsidering. Not yet using
Not using
event promotion
Facebook pageLinkedIn
Build community
YouTube
WE WANT TO KNOW• Why we need an account• What to do after setting up account• Time-saving tips•Answers! Timely, interesting info, minimal effort, effectiveness, privacy, measurement, build community, is it worth it? etiquette, passing the torch.
Examples: UW on Facebook
Examples: UW on Twitter
UWNewsUWGradSchoolUWTVThe DailyThe HenryUW Career CenterSchool of Public HealthCliff Mass
What is Linked in
• For Q&A opportunities• Monitor the competition• Facilitate networking• Provide profile information:
statistics, demographics, key links
Uses for Linked in
• University of Washington campuses• Foster School• UW Medicine • School of Law • iSchool• Libraries • Alumni Groups
Who uses Linked in
Video ProfilesFeature video
Video Profiles
establishgeneral guidelines
Know your audience
Encourage user generated content
Want to know more?Information Security/Advisory @UW
http://ciso.washington.edu/site/files/Information_Security_Risk_Advisory_Social_Media.pdf
UW Marketing Toolkit https://www.washington.edu/externalaffairs/uwmarketing/toolkits/best-practices/
Social Media Governance http://socialmediagovernance.com/policies.php
Mashable http://mashable.com/social-media/
Common Craft http://www.youtube.com/user/leelefever
Social Media & HigherEdInigral http://blog.inigral.com/research-on-social networking-in-retention/.EduGuru http://doteduguru.com/http://doteduguru.com/id6144-social-media-policy-
resource-guide-from-simtech10.htmlhttp://doteduguru.com/id423-social-media-uses-
higher-education-marketing-communication.html
HigherEd ModelsOSUhttp://oregonstate.edu/main/social-media-guide
Texas A&Mhttp://brandguide.tamu.edu/electronic/socialMedia.html
Tufts Social Media Planning Guidehttp://webcomm.tufts.edu/downloads/
TuftsUniversitySocialMediaPlanningGuide.pdf
Fels Institute of Government [U Penn]http://www.ca-ilg.org/sites/ilgbackup.org/files/resources/
Fels_socialmedia_final.pdf
Works CitedImages brandingeye.com office.microsoft.com
Statistics http://www.istrategylabs.com/2010/01/facebook demographics-and-statistics-report-2010-145-growth in-1-year/
http://techcrunch.com/2010/01/19/state-twittersphere hubspot/ https://www.washington.edu/externalaffairs/
uwmarketing/bestpractces/docs/Social_Networking.ppt
ContactsSophia AgtarapMarketing & Communication SpecialistThe Graduate [email protected]
Elise DanielManager, UW E-Communications MarketingUW [email protected]
UW Grad School@[email protected]/uwgradschoolFacebook.com/uwgomapFlickr.com/uwgomap