social media with a cause
TRANSCRIPT
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Leveraging the impact and connectivity of social networks to reach your audience
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Dazzle them with statistics
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Inauguration Day, 20092 million status updates
4,000/min average8,500 spike at Pres. Obama’s speech
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Fun Fourth FestivalHaikus
Fireworks countdownBlog
Convincing board and staffConvincing board and staff
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Social media is one more channel, not a separate strategy
Mesh with your organization’s:◦ Mission◦ Goals◦ Objectives◦ Outreach
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The intern trap Get staff buy-in
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Getting started with social media and social networks
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◦Google alerts◦Technorati◦ Search.Twitter.com◦Bloglines
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Create a movement
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Create useful content
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Divide and conquer Automate what you can (but not everything) Start small
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The three B’s
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Be HonestBe Human
Be Transparent
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Some quick advice
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Group pages◦ “Friendable”◦ Short-term ◦ Causes◦ Events◦ Keep fresh
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Fan pages◦ Indexable◦ SEO◦ Suggest to friends◦ Public profiles guide at
facebook.com/facebookpages
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Use your profile◦ Find donors◦ Find sponsors◦ Create groups◦ Connect with others in
your industry or field◦ Virtual rolodex
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Microblogging◦ 140 characters◦ Shorten links◦ Tweet ratios Followers/following Tweets about you Tweets about
others # hashtags
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Summer of social good◦ Twitter◦ Facebook◦ 12secondstv◦ Globalgiving◦ LinkedIn
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Twitter.com/stephskordas LinkedIn.com/in/stephanieskordas [email protected]