social media wertz
DESCRIPTION
This presentation is for the Kraft Intern Presentaitons. My topic is "Social Media: Transforming Our Business",TRANSCRIPT
![Page 1: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/1.jpg)
Intern Presentation:Social Media Transforming Our Business
By: Erinn Wertz
![Page 2: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/2.jpg)
Social Media: Making Connections
2
![Page 3: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/3.jpg)
Connecting Our Teams
Kraft Chatter Application
![Page 4: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/4.jpg)
Overview of Kraft Chatter
4
![Page 5: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/5.jpg)
Idea Generation: Survey Results
![Page 6: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/6.jpg)
Idea Generation: Survey Results
![Page 7: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/7.jpg)
How It Will Work
7
![Page 8: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/8.jpg)
How It Will Work
8
![Page 9: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/9.jpg)
How It Will Work
9
![Page 10: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/10.jpg)
How It Will Work
10
![Page 11: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/11.jpg)
What will Kraft Gain?
11
![Page 12: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/12.jpg)
Results:
12
![Page 13: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/13.jpg)
What Are Alternatives?
![Page 14: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/14.jpg)
Connecting to Consumers
QR Codes
14
![Page 15: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/15.jpg)
What are QR Codes?
• Originated in Japan by Denso Wave of Toyota
• 2D version of the normal bar code
• Used with mobile bar code scanners
• Endless possibilities
• Drives traffic to social media sites
15
How It Works
![Page 16: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/16.jpg)
Idea Generation: QR Codes on POS
16
![Page 17: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/17.jpg)
Idea Generation: QR Codes on POS
17
![Page 18: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/18.jpg)
Idea Generation: QR Codes on POS
18
![Page 19: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/19.jpg)
How it will work:
19
![Page 20: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/20.jpg)
How it will work:
20
![Page 21: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/21.jpg)
How it will work:
21
Continue?
YesYes NoNo
![Page 22: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/22.jpg)
How it will work:
22
![Page 23: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/23.jpg)
How it will work:
23
![Page 24: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/24.jpg)
How it will work:
24
![Page 25: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/25.jpg)
What Kraft will gain?
25
![Page 26: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/26.jpg)
Kraft Values
26
![Page 27: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/27.jpg)
Measureing ROI
27
![Page 28: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/28.jpg)
What the competitors are doing
28
![Page 29: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/29.jpg)
Overview: Transforming Kraft
29
![Page 30: Social media wertz](https://reader035.vdocuments.site/reader035/viewer/2022070304/54bdf8184a7959f0708b4584/html5/thumbnails/30.jpg)
Questions?
30