Social Media & Web Analytics

Drive Success Through Innovative Web Analytics

September 12 & 13, 2013Boston, Massachusetts

Previous Speakers

Previous Speakers

• Global Head of Social Media, Bloomberg• Data Scientist, Twitter• Senior Director, Social Media, Capital One• Director, Marketing Analytics, Macy’s• Chief Marketing Officer, USA Swimming• Principal Data Scientist, BitTorrent• Director, Social Media Marketing, Time Out• Senior Director, BI & Analytics, Booyah!• Director, Social Media, Farmers Insurance

• Social Media Strategist, Bank of America• VP, Multimedia Analytics, USA Today• Public Affairs Specialist, U.S. Dept of Health• Director, eCRM, Amtrak• VP, Web Solutions Architecture, JPMorgan Chase• AVP, Interactive Marketing, APU• Professor, Marketing, Sonoma State University• VP, Communications, IBWA• Global Head, Analytics, Thomson Reuters

Past Delegates include• Chief Privacy Officer - GE Capital

• Director, Buyer Experience Analytics - eBay

• Director, Innovation - NASCAR

• SVP, Research - NBC Universal

• Director, Global Analytics - General Motors

• VP, CRN - Ancestry

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

F TI L

The Social Media & Web Analytics Innovation Summit brings together thought-leaders from the industry for an event acclaimed for its interactive sessions and high-level speakers.As many organizations are now working with unmanageably large data sets, the importance of using and maintaining an analytics platform which can cope with this scale of information is essential. This presents both a challenge and opportunity as organizations must identify patterns and gain actionable results in order to gain a

crucial advantage over competitors. Illustrated intermittently with case studies, interactive panel sessions and deep-dive discussions, this summit offers solutions and insight from the leaders operating in the Social Media & Web Analytics space. Social Media & Web Analytics Innovation will help your business understand & utilize data-driven strategies and discover what disciplines will change because of the advent of data. With a vast amount of data now available, modern businesses are faced with the challenge of storage, management,

About The Summit

Previous Speaker Information

Wayne St. Amand is a veteran marketing leader with a track record of significantly accelerating the growth trajectory and valuation of technology businesses. At Crimson Hexagon, St. Amand is responsible for driving business expansion through the company’s global corporate and product marketing efforts.

Earlier in his career, St. Amand led successful communications campaigns for a number of well-known technology companies including HP, Motorola and Texas

Instruments, while working for several of the Boston area’s most influential marketing services firms.

The World’s Largest Focus Group: Using Social Media Analysis to Understand Today’s Real-time Consumer With billions of comments posted daily, social media is the largest source of unsolicited consumer opinion ever created. Are you using this data to discover what’s being said about your brand or products online? Harnessed properly, social media is the world’s largest focus group and it can help you determine which critical strategy or tactic to implement next.

Wayne St.AmandVice President, MarketingCrimson Hexagon

Toni Jones is the Director of social media for U-Haul International, Inc., where she leads a team of social media professionals dedicated to Making Moving Easier for U-Haul customers. Toni overseas all U-Haul social media initiatives including content development, customer support, marketing and analytics. Toni’s unique background in process design, statistical analysis, project management and documentation has aided her successful implementation of a social media strategy that has quadrupled social media referral traffic to uhaul.com in less than a year. She develops and maintains guidelines and training on social media for team members and affiliates across the U.S. and Canada.

Toni JonesDirector, Social MediaU-Haul International

Web Analytics - Best Practices to Measure your Social Media Success.

Social media is a powerful source for customers to engage with brands throughout the purchasing lifecycle.  While social media makes engagement easier for the customer, it is more challenging for brands to establish strategy, define success and measure it. In this presentation, Toni will share best practices on how measure social media success through the use of web analytics.  There is a vast about of data to sort through on social media, and it can be tricky to decide what data is meaningful.  Some data available includes referral traffic, search results, visits, conversions, page views, shares, clicks, engagement, reach, etc… .

Jonathan Rick oversees social media for the U.S. Chamber of Commerce, the world’s largest business organization. He is responsible for everything from the Chamber’s 1.2 million Facebook fans to its 125,000 Twitter followers to its budding communities on Pinterest, SlideShare, and Storify, and more. Mr. Rick writes for publications such as Mashable, Fast Company, and PR Daily, and serves on the board of directors of the International Association of Business Communicators. He holds a BA in Government from Hamilton College.

How the U.S. Chamber of Commerce Uses Social Media to Drive the Debate.

cv The U.S. Chamber of Commerce aggressively uses social media to advance our agenda. Whether the issue is as lofty as the President’s State of the Union address or as seemingly frivolous as a holiday, we succeed because of the close collaboration among our designers, strategists, writers, and policy experts. Here are a few of our success stories.

Jonathan Rick Senior Director, Social MediaU.S. Chamber of Commerce

Jason Cohen has 15 years experience developing and managing digital businesses in various industries for both start-ups and Fortune 100 companies. Jason is currently Senior Director, Digital Marketing for Sony Music Entertainment running digital initiatives for artists such as, Michael Jackson, Billy Joel, Elvis, Miles Davis, Jimi Hendrix, Alicia Keys, among others. In addition, Jason evaluates and patents new technologies for Sony Music.

Why Analytics from the Music Industry are Indicators for Other Industries.

Music is one of the biggest social mediums the world has ever witnessed. It not only makes celebrities of artists but technologies as well. Join Jason Cohen from Sony Music Entertainment on a discussion about music related data and how it is a foreshadow of things to come for other industries.

Jason Cohen Senior Director, DigitalSony Music Entertainment

Marissa Pick is the Senior Social Media Marketing Manager at Euromoney Institutional Investor.  Marissa advises over 100 global businesses internally on best practices to help drive traffic, membership, engagement, and ROI from social media effort across publications, events businesses, and other internal programs.  Marissa is the co-chair of the BMA:FWD  the young professionals arm of BMA-New York Chapter.  Prior to joining Euromoney Institutional Investor Marissa was the Digital Marketing Specialist at BtoB Magazine, a Crain Communications publication.  Marissa holds an M.P.P. from Fairleigh Dickinson University, where she graduated Pi Alpha Alpha Honor Society. 

Efficent & Effective Ways to Use Social Media to Generate Likes, Sales, and Tangible ROI (Supported by Case Studies)

This session will help you understand the importance of social media beyond the likes, follows, and +1’s and focus on the importance of engagement to help drive your brands message with your audience.  Through a fully integrated social media plan and digital strategy you will start to see results and measurable ROI to drive sales and support your objectives.  This session run by Marissa Pick, Senior Social Media Marketing Manager at Euromoney Institutional Investor will revisit the basics of social media, review some case studies from the financial world, and leave you energized to get your team’s support behind the right digital initiatives, and ready to connect their results back to the business.

Marissa PickSenior Manager, Social Media MarketingEuromoney Magazine

Previous Speaker Information

Previous Speaker Information

Mark Pitts is a data scientist and healthcare executive with over 25 years of experience solving business problems with technology and analytics. He currently leads Data Science, Solutions and Strategy for UnitedHealthcare and is the Founder and Principal of Datalytics LLC. Pitts holds Bachelor's and Master’s degrees in Accounting from the University of Florida, and will graduate this year with a Master of Science in Statistics from Texas A&M University. He is a Certified Management Accountant (CMA) and Certified Internal Auditor (CIA), and has taught college courses in management accounting and business decision making. You can follow Pitts on Twitter @DatalyticSci.

Sentiment Analysis with Machine Learning & Polystructured Data

Sentiment analysis is often performed using rule-based parsing and classification of text data. This presentation will describe how to train sentiment classification models using machine learning techniques on a combination of structured and unstructured data. Not only can this approach speed the creation of powerful sentiment classification models, but the machine learning approach can lead to the discovery of previously unsuspected relationships between customer data and customer sentiment.

Mark PittsDirector, Data Science, Solutions & StrategyUnitedHealth

David Bakey is the Sr. Director of Acquisition Marketing at lynda.com, a global online learning company that helps anyone learn software, creative, and business skills to achieve personal and professional goals.  Previously, he held management positions in marketing, business development, and product development, and founded a successful digital product licensing platform to help businesses better monetize their existing membership bases.  

Effective ways to Increase your Social Media Fan Base

A strong social presence on Facebook, Twitter, and Google+ has become an integral part of online marketing strategy and customer engagement.  A large fan base not only helps you communicate with a broad audience, but it also helps influence non-followers, improves SEO, and helps reinforce your company's brand.  In this session, David discusses several effective ways for companies to increase their social media fan base, monetize that fan base, and the importance of maintaining strong engagement rates. 

David BakeySenior Director, Acquisition MarketingLynda.com

Chris joined Macys.com in July 2011 as Director of Marketing Analytics where he built and leads an analytics team responsible for reporting and analysis of customer behavior across touch points and sales channels and with leveraging customer data to increase sales through more effective marketing and site personalization. Chris has over 15 years of experience in online media and technology, having held various strategic, analytic, and operational

roles with America Online, Oliver Wyman Consulting, and Yahoo!, in addition to several start-ups. Prior to Macys.com, Chris was Director of Business Operations at Yahoo! where he was responsible for supporting platform technology initiatives. Chris has filed multiple patents in the area of digital marketing and has been a featured and keynote speaker at industry conferences. Chris holds a BA with honors from the University of Connecticut and an MBA from the University of Southern California

Christopher HoganDirector, Marketing AnalyticsMacy’s

The Information

Silver Pass

$1495Access to all sessions &

networking event

$1295Early Bird Price(before July 12)

Diamond Pass

$1995Access to all sessions, networking events, annual subscription to IE.

membership & Strategic Analysis Report

$1795Early Bird Price(before July 12)

Gold Pass

$1795to all sessions, networking events &

annual subscription to IE. membership

$1595Early Bird Price(before July 12)

Registration Pricing

Social Media & Web Analytics SummitDate: September 12 & 13, 2013 City: BostonState: Massachusetts Venue: InterContinental Boston

For larger groups or special requests contact William by calling +1 425 992 7605 or email rshanley@theiegroup.com* Team discounts are applicable at the point of registration only.

Ways to Register

+1 415 992 7605 +1 323 446 7673 http://analytics.theiegroup.com/social-boston/registration

Group Discount Offers3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4500 ($900 per attendee)3 Gold Passes: $3900 ($1300 per attendee)5 Gold Passes: $6000 ($1200 per attendee)3 Diamond Passes: $4500 ($1500 per attendee)5 Diamond Passes: $7000 ($1400 per attendee)

F TI L

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...Early Bird Pass Options until July 12, 2013

Early Bird Silver: $1295 Attendees ____ Early Bird Gold: $1595 Attendees ____ Early Bird Diamond: $1795 Attendees ____

Regular Pass Options after July 12, 2013 Silver Pass: $1495 Attendees ____ Gold Pass: $1795 Attendees ____ Diamond Pass: $1995 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4500 ($900 per attendee) 3 Gold Passes $3900 ($1300 per attendee) 5 Gold Passes $6000 ($1200 per attendee) 3 Diamond Passes $4500 ($1500 per attendee) 5 Diamond Passes $7000 ($1400 per attendee)

For larger groups or special requests contact Sean Foreman by calling +1 (415) 992 7605 or email rshanley@theiegroup.com Group passes only available when all participants register together.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & annual subscription to IE. membershipDiamond Pass: Access to all sessions, networking events, annual subscription to IE. membership & Strategic Analysis Report

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me

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CARD NUMBER EXPIRATION DATE SECURITY NO.

CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 13 2013 incur an administrative charge of 50%. If you cancel your registration after August 13 2013 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormSocial Media & Web Analytics SummitSeptember 12 & 13, 2013 | Boston | MassachusettsFor registration or more information on the program, please call Robert on +1 415 992 7605, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Schedule

Networking Drinks 17.00 - 19.00

September 13

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

September 12Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

F TI L

Previous Sponsors

For sponsorship information contact Pip at pcurtis@theiegroup.com

Global Silver Sponsor Global Silver Sponsor

Previous Exhibitor

F TI L

JanuaryBusiness Analytics Innovation Summit January 30 & 31Las Vegas

AprilPredictive AnalyticsInnovation SummitApril 18 & 19Hong Kong

Social Media & Web Analytics Innovation SummitApril 25 & 26San Francisco

Sentiment Analysis Summit April 25 & 26San Francisco

Predictive Analytics Innovation Summit April 30 & May 1London

Social Media & Web Analytics Innovation SummitApril 30 & May 1London

MarchSports Analytics Innovation SummitMarch 21 & 22London

FebruaryPredictive Analytics Innovation Summit February 20 & 21San Diego

OctoberPredictive Analytics Innovation Summit October 17 & 18Dublin

NovemberBusiness Intelligence Innovation SummitNovember 14 & 15Chicago

Predictive Analytics Innovation Summit November 14 & 15Chicago

DecemberPredictive Analytics in Banking Summit December 5 & 6New York

MayBusiness Intelligence Innovation Summit May 22 & 23Chicago

HR Analytics Innovation May 22 & 23Chicago

Business Analytics Innovation Summit May 22 & 23Chicago

SeptemberSocial & Web Analytics Innovation SummitSeptember 11 & 12Boston

Analytics for Supply ChainSummitSeptember 11 & 12Boston

Sports Analytics Innovation September 11 & 12Boston

Partnership Opportunities: Pip Curtis | pcurtis@theiegroup.com | +1415 992 5349 Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1415 692 5514

Sports Social Media

Retail HR

HealthcareExpected Attendees

BankingFlagship Summit

Analytics 2013 CALENDAR

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