social media vs innovation: a disruptive force, or the path to innovation?
Post on 12-Sep-2014
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DESCRIPTION
My slides for a keynote during 3W's network event. In short: 1) From "Selling” to Connecting with your Audience 2) From "Large Campaign" to Small Acts 3) From "Controlling the Message" to Transparancy 4) From "Hard to reach" to Available EverywhereTRANSCRIPT
LinkedIn, Facebook, Twitter, etcetera:The real truth
Clo Willaerts (@bnox)3W, 26 May 2011, Edegem
larger user volumes
higher user engagement
virality / power to mobilise
really detailed analytics
Plain hard work
LinkedIn profile page
Not a mailing list
LinkedIn company page
LinkedIn: employer branding
LinkedIn: products & services
LinkedIn: expert Groups
LinkedIn Today
Facebook Profile
Who is on Facebook?
Facebook Page
Fan motivations
Self-service advertising
Apps
What fans want
1. Advance information and previews of future products, future offers
2. Ability to take part in games, competitions
3. Access to exclusive information
4. Invitations to events related to the brand beyond Facebook
5. Involvement in the development of new products, new offers
6. Ability to order products online from the page
7. Discussions with brand representatives
The Big Five by sQills for P&G
Twitter in Belgium
And the highly underestimated
Consumer platforms?
4 ways social media
is changing your business
Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
Social CRM
Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
@aveve
Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.comSource: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
Telenet Yelo
Source: Infograph "Social Media is Changing Business" by Mark Smiciklas, IntersectionConsulting.com
Social Media Plan
Innovation
1.From "Selling” to Connecting with your Audience
2.From "Large Campaign" to Small Acts
3.From "Controlling the Message" to Transparancy
4.From "Hard to reach" to Available Everywhere
Questions?
Social media for business?
Http://www.conversity.be/blog