social media tutorial

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A primer on Social Media and how we use it at Mozilla to increase awareness and engagement. Please use this to conduct Social Media seminars as part of Mozilla Service Week and share any feedback or "remixes"! http://mozillaservice.org/

TRANSCRIPT

Why Social Media?What is Social Media?

People using tools free tools (blogs,video, twitter) and sites (Facebook &MySpace) to connect and shareinformation online.

People using free online tools (video, twitter &blogs) and sites (Facebook & MySpace) toconnect, share info and converse!

A closer look…

Why Social Media?Why does it matter?

• Everybody’s doing it!• 43% of US Internet users visited socialnetworking sites in Q2 2009*

• Word of mouth meets steroids

• We’re more likely to be influenced by friends vs.traditional media

*“Consumer Internet Barometer” report from TNS and The Conference Board

Why Social Media?Why do we do this?

What does Mozilla do?

And, more!

Official Mozilla FirefoxFan Page: 544,000+Fans

And Thousands moreacross related Pagesand Groups

http://www.facebook.com/Firefox

http://www.orkut.com/Main#Community.aspx?rl=cpn&cmm=80527 http://www.orkut.com/Main#Community.aspx?rl=cpn&cmm=2710

The latest news,community goodness &updates!

http://twitter.com/firefox

Top news on Digg

Twibbon Campaigns

http://twibbon.com/

200K downloads per week via site badges

Site Badges

http://www.spreadfirefox.com/affiliates

Blogging

• Central blog• Employee & community blogs• Shared community blogs

Something new…

http://www.pledgebank.com/

Goals:• Overall awareness• Drive downloads• Create viral activity

Firefox 3.5 case study

Full recap: http://bit.ly/Fw4jv

Donate Your Profile Image

Video

• Community generated

• Fastest Firefox campaign

• Thank you video

Firefox 3.5 case studyOrchestrated twitter “attack”

Shiretoko Shock!• Campaign idea by a Campus Rep• Created a viral way to participate in release day• Helped “Firefox” and “#fx35” make trending topics

Viral Factor:• Initial outreach to 600 = 24,000 visitors• 40 x viral

• Determine your goals - is it engagement,fundraising, awareness, etc.?

• Identify your audiences

• Figure out where they convene online

How can you put SocialMedia to work?

Courtesy of Primal Media

Courtesy of Primal Media

Courtesy of Primal Media

Courtesy of Primal Media

Courtesy of Primal Media

Brainstorm!

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