social media - trust is the first problem
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Building Business Relationships Harnessing the Power of New Media
Dan MunzCenter for New Media and Citizen EngagementU.S. General Services AdministrationApril 19, 2010
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I’m Dan Munz(@dan_munz)
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I work at theGSA Center for New Media and Citizen
Engagement
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(The what?)
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The Center strives to be an incubator and accelerator for government-wide new
media and citizen engagement technologies,
tools, practices, and policies.
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Three missions:1.Government People2.People Government3.Efficient & Effective
(Simple!)
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We’re Working On…• Ideation Platforms• Contests and
Challenges• Engagement Strategy• Success Metrics• Accessibility and
Usability• Legal and Policy
• Terms of Service with New Media Providers
• Building Community and Sharing Best Practices
• Market Research• Connecting to the
Vendor Community
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Trust
Warning! Some generalizations ahead.Warning! Some generalizations ahead.
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I’m an engagement guy
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Figuring out how to enable government to tap into citizens’ best ideas and priorities
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Trustis the first problem
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Trustthe belief that government
is worth engaging with
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DialoguesSuggestion Boxes
Ideation Tools
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Trust is at an all-time low
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So what do we do?
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People want this
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Not this
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Thesis:
Social media lets large bureaucracies engage
customers authentically.
That builds trust.
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(1)Transparency means context, not just data
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(2)Focus on engaging
authentically, not quickly
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(3)Build informal networks, but
not exclusive clubs
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(4)Let us know how we can
help.