Social Media Trends 2010

Introducing…; Engagement Media

Social Media Scan

Social Media Concepts

Sentiment Analysis

Social Media Mix

Mediaplanning

Social Media Guidelines

Storytelling

Platform Development

Community Building

Content Creation

Social media Activation

Social Customer Service

Webcare

Reputation Management

Recruitment, Selection and Posting

Community Managers

Social Media Training

LinkedIn Workshops

Twitter Workshops

Webinars

Consultancy & Policy

1Community

Management

2Werving, Selectie

& Interim

3

Social Media

Strategy

Concepting

Social Media

Guidelines

Social Media

Activation

Webcare

Customer Service

Social Media People

Social Media

Education

Social Media

Meetups

Social Media Trends2009

YOUPersonalization

5

Marketing tips: Personalisation

Others are the reference

Total design / color

Initials

6

Transparancy

7

Tips: Transparancy

• Be honest

Be clear about your intentions

• Be authentic

Publish what you are doing

• Be human

Mistakes?

8

RRR

9

Rate

10

Rank

11

Recommend

12

Tips: 3 R’s

• You will always hear the truth

Give customers controle

• It’s permanent research

Listen, monitor & follow

• … and be a learning organization

Facilitate RRR

Social Media Trends2010 and beyond…

14

# 1 Nichefication

15

Tips: Nichefication

•

Do not worry about it

• Follow your customer

Fish were the fish are

• Engagement remains key

Be attractive for friends

16

# 2 Scalabilityfication

17

Tips: Scalability

• From secretary to CEO

Everybody is involved

• Treat them as grown ups!

Trust employees

• Trust is great…

Develop policy

18

# 3 Mobilification

19

20

Social Networks go Mobile

21

Mobile makes micro payments

happen

22

Mobile makes Premium

Services happen

23

Mobile is important for...

Geo

Payment

Transparency

Realtime

24

Tips: Mobilification

• There are more mobile devices than PCs

Everything goes mobile

• Build trust

Invest in mobile payment

• Great tool for CRM & loyalty

Offer exclusive sevices

25

# 4 De-emailification

26

# 5 Geographication

27

Tips: Geographication

• Everywhere, anywhere, always on

24 / 7

• Sharing, sharing, sharing

Facilitate communication

• People look for people

Facilitate friendfinding

28

# 6 Social Gaming

29

Tips: Social Gaming

• Great for Brand activation

Use Social Networking for connecting

• Anywhere, anytime…

Make it mobile

• Relevance

Show other peoples response

30

# 7 Fanification

Social Media Showcase

Updated Jan 7.

2010

http://www.flickr.com/photos/lwr/60496147/sizes/l/

# 8 Real Timefication

Consequences

34

Socia Media integrates in our every day lives

35

Focus on relationships and not technique

36

Social Mediainfluence bottom up

Ideas & conversations

Share

PeopleTechn.

37

Consequences for companies

Processes

Company

Change

38

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