Social Media to Market

Your CERT Program

SOURCE: Qualman, E. (n.d.). Social Media Revolution 2015 #Socialnomics. Retrieved July 13, 2015.

Layer your

social platforms

Long Messages Targeted Audiences

Articles

Longer Status Updates

Rapid Info Targeted Audiences

Static Boards

Shorter Status Updates

Photos Video & Live Video

Content Calendar

Developing the Content Calendar

• Holidays

• Local days of significance

• National days/weeks/months

• National Days Calendar

• Events and Training

• Pop culture

• General media replies

Photos and

Video

generate

engagement

Anatomy of Good Live Video

1/3

Lower Third for comments

2/3 Video

Subject of video in upper two-thirds

CERT Content Types

• Training

• Volunteer stories

• Responses

• Behind the scenes

• Events

• Polls

• Q&A, Town hall or Ride (Tweet) Along

Building the content

• Publish Date

• Content Type/Theme

• Topic/Talking Points

• Target Audience

• Platform

• Media (Photos/Video)

Information

Sharing

Algorithms

• Audience

• Platform Preferences

• Hashtags

• Asking for Shares/RT

• Polls or Questions

Media

Developing Media for Content

• Photos

• Video

• Live Video

• Audio

• Designs

• GIFS

Accessibility

Learn More

Social Media Working Group

Department of Homeland Security, Science & Technology Directorate

Including Social Media in

Exercise Design

Mary Jo Flynn, MS, CEM Emergency Operations Coordinator Sacramento County OES For more information visit About.me/mflynn View these slides Slideshare.net/mjflynn001 Follow Me on Twitter @MaryJoFly