social media tips and tools: management, monitoring, policy and crisis
DESCRIPTION
A presentation covering tips and tools for social media management, monitoring, policy and during a crisis.TRANSCRIPT
Putting Northland first social media | 2011 SOLGM Comms Forum
Tips & tools on social media:
policy management monitoring during crisis
Putting Northland first social media | 2011 SOLGM Comms Forum
developing a policy for
social media.
Putting Northland first social media | 2011 SOLGM Comms Forum
what is social media? who policy applies to?how you can use it?
1: define it.
Putting Northland first social media | 2011 SOLGM Comms Forum
2: developprinciples.
Putting Northland first social media | 2011 SOLGM Comms Forum
be honest and say you work for ‘the Council’
transparency.
Putting Northland first social media | 2011 SOLGM Comms Forum
of residents privacy, copyright & trademarks, only release public information
protection.
Putting Northland first social media | 2011 SOLGM Comms Forum
with use of technology, dodgy sites, spyware, etc
responsibility.
Putting Northland first social media | 2011 SOLGM Comms Forum
3: off-limits.confidential data, online recommendations, financial info, staff issues
Putting Northland first social media | 2011 SOLGM Comms Forum
4: provide guidelines or training.
Putting Northland first social media | 2011 SOLGM Comms Forum
empowers staff, let’s them know what they can and can’t say
be enabling.
Putting Northland first social media | 2011 SOLGM Comms Forum
only authorised staff can represent council online
authorised.
Putting Northland first social media | 2011 SOLGM Comms Forum
get your facts right, only comment on your area
accuracy.
Putting Northland first social media | 2011 SOLGM Comms Forum
acceptable use, code of conduct, media, customer service charter, copyright
alignment.
Putting Northland first social media | 2011 SOLGM Comms Forum
be polite, respectful and professional, give credit when it’s due
respect.
Putting Northland first social media | 2011 SOLGM Comms Forum
disclose you work for council, keep records, don’t post when in doubt
honesty.
Putting Northland first social media | 2011 SOLGM Comms Forum
work tool – not a distraction, remember it’s a permanent record
responsibility.
Putting Northland first social media | 2011 SOLGM Comms Forum
managing your
social media.
Putting Northland first social media | 2011 SOLGM Comms Forum
social media:whose job is it anyway?
IT / Information Services? Communications? Human resources? Customer services?
Roles:
-Technology
-Leadership
-Coordination
-Daily use
Putting Northland first social media | 2011 SOLGM Comms Forum
www.tweetdeck.com
Putting Northland first social media | 2011 SOLGM Comms Forum
www.hootsuite.com
Putting Northland first social media | 2011 SOLGM Comms Forum
www.mytweeple.com
Putting Northland first social media | 2011 SOLGM Comms Forum
changing faces
Putting Northland first social media | 2011 SOLGM Comms Forum
Facebook notifications
Putting Northland first social media | 2011 SOLGM Comms Forum
Facebook Insights
Putting Northland first social media | 2011 SOLGM Comms Forum
Facebook Insights
Putting Northland first social media | 2011 SOLGM Comms Forum
Facebook Insights
Putting Northland first social media | 2011 SOLGM Comms Forum
“what other tools doyou use?”
Putting Northland first social media | 2011 SOLGM Comms Forum
what we do
avoid ‘template posts’ for allschedule posts manually
(for now)respond to posts in working
hours only
Putting Northland first social media | 2011 SOLGM Comms Forum
what we do
spreadsheet of Twitter followersmonthly archive of all postsreport monthly to council
Putting Northland first social media | 2011 SOLGM Comms Forum
my daily 10mins
take one platform at a timealternate between platforms
dailyrespond to your fans &
followers first
Putting Northland first social media | 2011 SOLGM Comms Forum
my daily 10mins
quiet day? reach out!focus on one or two actions
per day
Putting Northland first social media | 2011 SOLGM Comms Forum
tracking the buzz on
social media.
Putting Northland first social media | 2011 SOLGM Comms Forum
www.google.com
Putting Northland first social media | 2011 SOLGM Comms Forum
www.google.com/alerts
Putting Northland first social media | 2011 SOLGM Comms Forum
www.twilert.com
Putting Northland first social media | 2011 SOLGM Comms Forum
www.blogpulse.com
Putting Northland first social media | 2011 SOLGM Comms Forum
www.tweetreach.com
Putting Northland first social media | 2011 SOLGM Comms Forum
www.backtype.com
Putting Northland first social media | 2011 SOLGM Comms Forum
www.netvibes.com
Putting Northland first social media | 2011 SOLGM Comms Forum
www.socialmention.com
Putting Northland first social media | 2011 SOLGM Comms Forum
www.socialmention.com
Putting Northland first social media | 2011 SOLGM Comms Forum
youropenbook.org
Putting Northland first social media | 2011 SOLGM Comms Forum
“what other tools doyou use?”
Putting Northland first social media | 2011 SOLGM Comms Forum
Twitter during crisis
Putting Northland first social media | 2011 SOLGM Comms Forum
release tips and facts
Putting Northland first social media | 2011 SOLGM Comms Forum
respond to queries
Putting Northland first social media | 2011 SOLGM Comms Forum
go behind-the-scenes
Our Regional Emergency Operations Centre has been activated for ‘Exercise Tangaroa’; a national tsunami exercise view photo
Red Cross are being tested during the tsunami exercise setting up the Whangarei Welfare Centre in Forum North view photo
Putting Northland first social media | 2011 SOLGM Comms Forum
ask for help or ideas
Putting Northland first social media | 2011 SOLGM Comms Forum
thank those that help
Putting Northland first social media | 2011 SOLGM Comms Forum
keeps those informed
Putting Northland first social media | 2011 SOLGM Comms Forum
alerts problems
Putting Northland first social media | 2011 SOLGM Comms Forum
track event hashtags
Putting Northland first social media | 2011 SOLGM Comms Forum
“So is this stuffjust being a twit?”
Putting Northland first social media | 2011 SOLGM Comms Forum
Putting Northland first social media | 2011 SOLGM Comms Forum
others during crisis
Putting Northland first social media | 2011 SOLGM Comms Forum
Putting Northland first social media | 2011 SOLGM Comms Forum
Putting Northland first social media | 2011 SOLGM Comms Forum
Putting Northland first social media | 2011 SOLGM Comms Forum
Putting Northland first social media | 2011 SOLGM Comms Forum
Putting Northland first social media | 2011 SOLGM Comms Forum
Putting Northland first social media | 2011 SOLGM Comms Forum
Putting Northland first social media | 2011 SOLGM Comms Forum
Putting Northland first social media | 2011 SOLGM Comms Forum
the last word …
Putting Northland first social media | 2011 SOLGM Comms Forum
any questions?Find out more:
www.algim.org.nz/socialmedia
Jason DawsonGeneral Manager - Community Relations
0800 002 004www.nrc.govt.nz