social media time management by dorien morin-van dam
DESCRIPTION
from 2013 ConvergeSouthTRANSCRIPT
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Social Media Time Management
@MoreInMedia 2
‘How to manage your business and your social media,
and still have a life!’
@MoreInMedia 3
“What is myMarketing Budget?”
@MoreInMedia 4
Social MediaManagement
Options
OutsourceIn-House(team)
DIY(owner)
Time
+ ++ +++
@MoreInMedia 5
‘Combining Outsourcing with In-
House and/or DIY Social Media
Management is a WIN-WIN
combination.’
@MoreInMedia 6
OUTSOURCE Web Design
Web Maintenance Graphic Design Social Media Strategic Planning Social Media Management CRM Content Creation Blogging Email Marketing Video Marketing …and more
If you can allocate > 20% of your Marketing Budget to social media services,
you can afford to outsource some of your social media marketing.
@MoreInMedia 7
In-House Staff/Team Communications
Planning & Development Sessions Tech Skills Development of Staff Equipment & Software Updates
Social Media Training Continued Adjustment and Analysis
@MoreInMedia 8
DIY Solopreneur = Your Time
Solopreneur = Your Responsibility Solopreneur = No Delegation
Daily Task Scheduling Social Media Know How
Technical Know How On Going Industry Training
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Organizing
@MoreInMedia 10
Start With Strategic Planning
@MoreInMedia 11
Goals
@MoreInMedia 12
Who Do You
Want To Be?
@MoreInMedia 13
(Passive) Listener
(Active) Explorer
(Brand) Engager
(Thought) Leader
Monitor Monitor Monitor Monitor
Monitor Monitor Respond Respond & Initiate
Monitor Respond Initiate Create
Analyze Analyze Analyze Analyze
@MoreInMedia 14
What is your
Social Media Voice?
@MoreInMedia 15
Coffee done!How are YOU doin’?
Good Morning.
How are you feeling
today? ♥♥♥
Yo, peeps! What’s up?
Have a great one, you hear?!
I am AWESOME! I am going to have
the best day evahhhhhhhhhhhh!
This cute kitten wishes you a Happy
Friday!
I had a terribly RUDE customer come into our
store yesterday! I hope today is
better :(
@MoreInMedia 16
Where
Will You Be?
@MoreInMedia 17
YOUR WEBSITE
@MoreInMedia 18
Strategy1. Plan2. Prioritize3. Outsource4. Manage
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Tools
@MoreInMedia 20
Balancing ActContent Creation
Monitoring & Scheduling
Initiating & Responding
Audience Developmen
t
Reciprocity
@MoreInMedia 21
@MoreInMedia 22
Listening Tools HootSuite
SocialSprout Google Alerts Talk Walker Social Mention
@MoreInMedia 23
Automation Tools HootSuite SocialSprout BufferApp Triberr Post Planner
@MoreInMedia 24
Scheduling Tools Facebook
Scheduler BufferApp HootSuite SocialSprout SocialOomph TweetDeck
@MoreInMedia 25
Measuring Tools Google Analytics
Twitter Analytics Pinterest Analytics Facebook Insights Klout PeerIndex Kred
@MoreInMedia 26
Engaging Tool
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Content Creation & Curation
@MoreInMedia 28
CreateOriginalUniqueBrandedCustomized
…Content
@MoreInMedia 29
Content
Photographs, Graphics & Video
Web Content and
Blog Articles
Postsfor
Social Sites
@MoreInMedia 30
Creation Tools Smart Phone
PicMonkey PicStitch Piktochart Screenr Capture Snipping Tool Monthly Theme Brain Power Team Work
@MoreInMedia 31
@MoreInMedia 32
Curate InterestingNewsworthyOn TopicEngagingTrending …content
@MoreInMedia 33
Curating Tools Feedly Learnist Triberr Twitter Lists Embedding Content Cross Platform
Promoting Facebook Newsfeed Smart Phone
@MoreInMedia 34
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Balancing Act
@MoreInMedia 36
Personal vs. Business
CEO/Owner Personal Accounts
LinkedIn Instagram
Twitter G+profile
Brand/CompanyBusiness Accounts
LinkedIn PageG+Page
Facebook PageTwitter
Etc.
@MoreInMedia 37
Maintain vs. Build Create Social
Media Profiles Post 1-2 times/day Auto Post Update Website
when Needed Write 1 blog
post/week
Updates Social Media Profiles often
Post 2-4 times/day Organic Postings Engage Build Audience Write 2-4 blog
posts/week
@MoreInMedia 38
Working In vs. Working On
9-5 PM Office location Direct, often face-
to-face contact with clients
The workday ends
24 hours/day Mobile Indirect, online
contact with people you might never meet
Never done
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Task Management
@MoreInMedia 40
Establish Routines
Know how long each task takes Create daily task list Delegate tasks & Work as a team Block time Avoid distractions Avoid interruptions
@MoreInMedia 41
Establish Calendars
ADD Appointments Office Hours Social Media Tasks Content Creation Deadlines Team Assignments
@MoreInMedia 42
Editorial Calendar Monthly Theme
Weekly Theme Seasonal Posts Product Launches Blog Post Due Dates Events Team Projects
@MoreInMedia 43
Use A Posting Schedule
@MoreInMedia 44
Keep Deadlines
Daily TasksCreate ContentTeam ProjectsPosting
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Unplug &Unwind
@MoreInMedia 46
Weekend vs.
Weekday Monitor Respond Auto-Post Write &
Plan – optional
Monitor Respond Initiate Organic Post Create Plan
@MoreInMedia 47
Keep Social Fun
Create Facebook Family Groups Pin for fun! Connect with old friendsOR Turn off your notifications Turn off your phone
@MoreInMedia 48
Multiple Admins Trade weekend monitoring Create ‘on-call’ schedule Divide and conquer as a team
@MoreInMedia 49
Social Sitter Service
‘Short Term Social Media Management’(for vacations, sick days or weekends)
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Expectations
@MoreInMedia 51
You Get Out What You Put In, and more…
@MoreInMedia 52
Long Term Investment
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Results
@MoreInMedia 54
Online Growth & Branding = Excellent ROI + Brand
Recognition
@MoreInMedia 55
Business Growth
@MoreInMedia 56
Happy Family