social media the new emerging dna
DESCRIPTION
Social Media is engaging in our lives on daily basis and has become an essential part of our DNA. Normal lives are not normal they are social. Learn how you can hold on your social media nerve and become a star on social media channels.TRANSCRIPT
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SOCIAL MEDIATHE NEW EMERGING
DNANeeraj Dhull | April 2011
www.jimmypad.com
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Wherever You Go, Social Media Will FollowNeeraj Dhull | April 2011
www.jimmypad.com
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Neeraj Dhull | April 2011
www.jimmypad.com
“I’m totally gonna’ tag you,
this is sooo Facebook material.”
F#$!@, please don’t!
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Neeraj Dhull | April 2011
www.jimmypad.com
“OMG, I’m tweeting what you just said.”
Really? Why? Who’s following you?
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Neeraj Dhull | April 2011
www.jimmypad.com
“Is your resume on LinkedIn or do you have to email it to me?”
What’s wrong with email?
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Neeraj Dhull | April 2011
www.jimmypad.com
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SOCIAL MEDIA
Neeraj Dhull | April 2011
www.jimmypad.com
PUTS “PUBLIC” INTO PR
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SOCIAL MEDIA
Neeraj Dhull | April 2011
www.jimmypad.com
PUTS “MARKET” INTO MARKETING
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Neeraj Dhull | April 2011
www.jimmypad.com
TODAY PEOPLE DON'T TRUST COMPANIES, BLINDLY
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Neeraj Dhull | April 2011
www.jimmypad.com
NEED OF THE HOUR ISHUMANIZEYOUR BRAND
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Neeraj Dhull | April 2011
www.jimmypad.com
BUT WHAT DO YOU NEED
TO HUMANIZE
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Neeraj Dhull | April 2011
www.jimmypad.com
YOU NEED TO HUMANIZE YOUR BUSINESS
THE WAY YOU PROMOTE YOURSELF ON INTERNET
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WHO NEEDS SOCIAL MEDIA
Neeraj Dhull | April 2011
www.jimmypad.com
?
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BRANDS
Neeraj Dhull | April 2011
www.jimmypad.com
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BRANDS
Neeraj Dhull | April 2011
www.jimmypad.com
INDIVIDUALS
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BRANDS
Neeraj Dhull | April 2011
www.jimmypad.com
INDIVIDUALS
COMPANIES
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BRANDS
Neeraj Dhull | April 2011
www.jimmypad.com
INDIVIDUALS
COMPANIESEVERYONE
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Neeraj Dhull | April 2011
www.jimmypad.com
BRAND
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MYTH BUSTERS
TV PROGRAM
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MYTH BUSTERS
3,796,854 people like it on FACEBOOK
506,665 people follow it on TWITTER
9,524,626 video views on YOUTUBE
TV PROGRAM
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Neeraj Dhull | April 2011
www.jimmypad.com
INDIVIDUAL
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KEVIN ROSE
ANGEL INVESTOR
SERIAL ENTREPRENEURFOUNDER OF Digg
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KEVIN ROSE
136,927 people like him on FACEBOOK
1,225,981 people follow him on TWITTER
122,424 people follow him on DIGG
ANGEL INVESTOR
SERIAL ENTREPRENEURFOUNDER OF Digg
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Neeraj Dhull | April 2011
www.jimmypad.com
COMPANY
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ADIDAS ORIGINALS
URBAN WEAR
RETRO SHOES
VINTAGE CLOTHING
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ADIDAS ORIGINALS
URBAN WEAR
RETRO SHOES
VINTAGE CLOTHING
8,394,802 people like on FACEBOOK
369,664 people follow on TWITTER
835,806 video views on YOUTUBE
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DIFFERENT PEOPLE
Neeraj Dhull | April 2011
www.jimmypad.com
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DIFFERENT PEOPLE
Neeraj Dhull | April 2011
www.jimmypad.com
DIFFERENT AUDIENCE
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DIFFERENT PEOPLE
Neeraj Dhull | April 2011
www.jimmypad.com
DIFFERENT AUDIENCE
DIFFERENT TASTE
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DIFFERENT PEOPLE
Neeraj Dhull | April 2011
www.jimmypad.com
DIFFERENT AUDIENCE
DIFFERENT TASTEONE POWER
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Neeraj Dhull | April 2011
www.jimmypad.com
POWER OFSOCIAL MEDIA
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HOW TO GET ACCEPTED
Neeraj Dhull | April 2011
www.jimmypad.com
?
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Neeraj Dhull | April 2011
www.jimmypad.com
GROUND RULES
Neeraj Dhull | April 2011
www.jimmypad.com
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Neeraj Dhull | April 2011
www.jimmypad.com
LISTEN REGULARLY
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Neeraj Dhull | April 2011
www.jimmypad.com
TALK LESS ENGAGE MORE
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Neeraj Dhull | April 2011
www.jimmypad.com
PARTICIPATE WHEN REQUIRED
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Neeraj Dhull | April 2011
www.jimmypad.com
CONVERSATIONS GROW LIKE TREES
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Neeraj Dhull | April 2011
www.jimmypad.com
INFO NOT OWNED BUT SHARED
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Neeraj Dhull | April 2011
www.jimmypad.com
PLANNING
Neeraj Dhull | April 2011
www.jimmypad.com
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SOCIAL NETWORKS + WEBSITES
Neeraj Dhull | April 2011
www.jimmypad.com
Watch updatesGather IntelligenceCreate ConversationBuy + SellFoster communities
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SOCIAL NETWORKS + WEBSITES
Neeraj Dhull | April 2011
www.jimmypad.com
Create word-of-mouth referralsStart up businessesRally resourcesBuy micro-focused adsTarget & Link back
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Unfortunately, most companies are still insensitive to social media like JUST another marketing channel.*
Neeraj Dhull | April 2011
www.jimmypad.com
*Don't create a Fan Page and leave it alone. Start Socializing via it.
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Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
EXPLORE
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Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
SPREAD YOUR IDEA
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Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
CONTRIBUTE TO OPEN SOURCE PROJECTS
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Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
TEST PROTOTYPE IDEA
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Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
CHANGE WHAT YOU CAN
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Neeraj Dhull | April 2011
www.jimmypad.com
Neeraj Dhull | April 2011
www.jimmypad.com
SHARE YOUR BRAND STORIES
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STOP THINKING CAMPAIGNS
Neeraj Dhull | April 2011
www.jimmypad.com
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STOP THINKING CAMPAIGNS
Neeraj Dhull | April 2011
www.jimmypad.com
START MAKING CONVERSATIONS
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PULL'UP YOUR SOCKS & START SOCIALIZING
Neeraj Dhull | April 2011
www.jimmypad.com
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Talk to me @http://www.facebook.com/dhull
Email me @[email protected]
Watch me @http://www.youtube.com/mindcrayons
Neeraj Dhull | April 2011
www.jimmypad.com