social media - the importance of getting it right
DESCRIPTION
A presentation given by John Baker of BKR Solutions to Farnham Independent Networking on July 19th 2011.TRANSCRIPT
SOCIAL MEDIA - THE IMPORTANCE OF GETTING IT RIGHT
WHY YOUR BUSINESS NEEDS ASOCIAL MEDIA BLUEPRINT
John Baker, BKR Solutionsfor Farnham Independent Networking
what is social media?
why do we need it?
why you need to be careful
creating a social media blueprint
SOCIAL MEDIA - THE IMPORTANCE OF GETTING IT RIGHT
what is social media?
The use of technology toco-create, know, like,
and trust.
what is social media?
It strengthens relationships between companies, customers and potential
customers in order to satisfy the needs of all who are involved.
what is social media?
the major social networks
the major social networks
why do we need it?
It’s where your customers are.
why do we need it?
It’s where your potential customers are.
why do we need it?
If Facebook were a country ... it would be the third largest
country in the world.(with over 750 million active users as of July 2011)
why do we need it?
There are approximately 62 million people living in the UK.
why do we need it?
Almost 50% of them are on Facebook.
(29.9 million as of May 11, making the UK the 3rd largest Facebook country in terms of users)
why do we need it?
50% of active users log on to Facebook in any given day.
why do we need it?
why do we need it?
500% increase in visitors to Facebook from the UK since
April 09
why do we need it?
Twitter has seen 300% growth in the same time.
why do we need it?
370% for LinkedIn.
why do we need it?
As of May 2011, ?? hours of video are being uploaded to
YouTube every minute.
why do we need it?
As of May 2011, 48 hours of video are being uploaded to
YouTube every minute.
why do we need it?
48why do we need it?
(a 37% increase in the last six months, and 100% over last year)
YouTube videos now receives over 3 billion views a day.
(a 50% increase over last year)
why do we need it?
why you need to be careful
A tired profile can damage your brand.
why you need to be careful
You are wasting effort if you don’t know what you want to
get from it.
why you need to be careful
Avoid burnout.
why you need to be careful
your social media blueprint
Give yourself the best chance of success...
your social media blueprint
Set out clear goals for your social media campaigns.
your social media blueprint
Make sure you know what you are doing!
your social media blueprint
Use the web to research the best ways to link the elements of your social media presence.
your social media blueprint
Or...
your social media blueprint
Buy my book!
your social media blueprint
your social media blueprint
social media blueprint
Contains 77 easy to implement tactics to give your social media campaign the start it deserves
social media blueprint
If you do nothing else, keep these 5 social media tactics
in mind...
social media blueprint
Tactic #12:
Lure in followers by posting free, useful information.
social media blueprint
Tactic #15:
Use your own judgement over that of experts.
social media blueprint
Tactic #20:
Remember that social media marketing is still marketing.
social media blueprint
Tactic #64:
Have your fan page open to a splash page with discounts
and news.
the ‘wall’ page
the ‘info’ page
the ‘splash’ page
making a splash
making a splash
social media blueprint
Tactic #77:
Start a conversation and get readers involved.
social media blueprint
Get your copy today
www.socialmediablueprintbook.com
