Social Social MediaMedia

The blurring and blending of disciplines

National Spotlight

Edelman Trust Report, January 2007

•“A person like me” is the most trusted spokesperson – 51%

•22% trust CEOs

•36% trust an average employee

Social Media

• 57 million blogs

• Number of podcasts exceed the number of radio stations worldwide

• Wikipedia has1.4 million entries = 10X Encyclopedia Britannica

Edelman Report, 2007

What This Means

• Top down communication is drastically reduced

• Consumers have more power & credibility

• Consumers can start, lead or derail the conversation

Dell’s Laptop Battery Recall

Blogs Broke the News

Amateurs Make Ads

NYT Magazine – Feb 4, 2007

•Finish our Film

• Blow Sh*t Up

Caution

Social Media Rules

• Companies must operate with transparency and integrity

• Embrace and engage customers and critics

Engaging Customers and Critics

Social Media News Release

Social Media – Blending of Disciplines

• Blogs• Podcasts• Online Video• Social media

news releases• Creating new

brand venues

• Public Relations

• Advertising

• Online Services

• Brand Management

Social Social MediaMedia

The blurring and blending of disciplines

National Spotlight