social media talk to bec
DESCRIPTION
One hour talk to BEC Welshpool, 16th September 2009, on using social media sites like facebook and twitter in marketing.TRANSCRIPT
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Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media- BEC, 16th Sept 2009
Charlie Gunningham
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2Social Media – Business Applications
Half Day Course
Date: Thurs Oct 29th
Session 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm
Innovation Centre, Bentley Tech ParkPrice: $99 inc GST
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3Social Media – Business Applications
NOW Age of Social (media)
1994 Age of Surf
1998 Age of Search
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1960-2000
Golden Ageof Advertising
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Fragmentationof all media
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SOCIAL MEDIA – defined
Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
http://en.wikipedia.org/wiki/Social_media
incl blogs, youtube, facebook, twitter, flickr, slideshare, …
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Power that is SOCIAL MEDIA
- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)
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“Markets are conversations”conversations among humans sound human
natural, uncontrived, honestpublic switch quickly
tell us something! (then we might speak to you)
business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com
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9Social Media – Business Applications
So – have a conversation with your mkt
- WIIFT- contribute, join in, - have a clear company policy
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Advantages SOCIAL MEDIA
- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)
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BLOGS
- a “web log”- leave comments, post- Start your own- video blog (“vlog”)DEMO - http://blog.aussiehome.com, incl back engine
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BLOGGING SOFTWARE
1. Blogger.com (Google)
2. Wordpress.org (popular, purists)
3. DotNetBlogEngine (Microsoft)
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BENEFITS? you’re asking the wrong question, but …
Better Traffic & SEO to your site
Fun, empowering for you/staffListen + Learn from your public
Gather interesting contentWhat goes around comes around
“Markets are conversations”= the future of marketing?
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Mark Zuckerberg, Founder, Facebook
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http://www.facebook.com/gunningham
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Your own FACEBOOK Profile Page
Build your own profileMaybe keep it separate
from biz?Interact
WIIFT!
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Set up a FACEBOOK Group/Business Page
Invite ‘fans’publish events, goings oninteractive shop window
Walls, Photos, discussionsImport blog feed, apps
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http://www.facebook.com/...unique URL
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FACEBOOK Business Page
Link from emails/web siteRun it like your site
Feed from page to your siteUpload videos, pixBuild a community
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FACEBOOK Fan Box
Have your FBBusiness page
Update your site+ advertise FB page
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Post your own FACEBOOK Ads
Direct + targettedSet a budget
Easy to set up, edit, cancel + monitor
12mn+ views ($1400)
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Create your FACEBOOK Ads
Click AdvertisingCREATE AN ADVERT
1. Design2. Target
3. Pricing
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FACEBOOK Policy
AddictiveTime Wasting
Haven’t got time!
You need a policy, and stick to itHave a reason, WIIFT, part of marketing
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SOCIAL MEDIA in Aus (Jun09)
_ Facebook: 6mn visitors (+95% p.a.)
_ MySpace: 3.5mn (only +5%)
_ Twitter: 800,000 (up from 13,000)
_ 70%+ net users visit social netwks (+29%)
_ Twitter the fastest growing
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3. TWITTER
_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…
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3. TWITTER Vocab
_ message = tweet_ people who tweet = tweeps_ meet up with tweeps = tweetups_ forward on tweet = retweet (RT)
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http://twitter.com/chazgunningham
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http://twitter.com/aussiehome
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3. TWITTER
_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?
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3. TWITTER
_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections
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3. TWITTER
_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects
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3. TWITTER extensions
_ iphone/blackberry apps_ tweetdeck (organises it all)_ twitpic.com (photos out as tweets)
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TWITPIC.com
App that synchs with twitterTake photo, upload +
then it becomes a tweetwith a link to the photo
Can be done from mobilehttp://twitpic.com/photos/chazgunningham
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Chad Hurley, Cofounder, Youtube.com
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Upload movies to
Obama did 1,67887 mn views
Av age 45-55 yrstag ‘perth real estate’
DIY, free
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www.youtube.com/aussiehometv
Creates online vidCode for you to use
‘testimonial mountain’Draws in viewer
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USED TOGETHER – rinse and recycle
- use tr.im and tweet the links - comment on blogs - blog + tweet links to blog post - photo (twitpic) and upload - link twitter to Facebook updates
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SOCIAL MEDIA POLICY
- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)
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Social Media Optimisation
Lower ad coststargetted, effective marketingRaise Traffic + improved rankings
Fun, empowering; learn & interact
Drive client loyalty more sales and profits
MOST powerful when you mix them
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THANK YOU! For More:
_ [email protected] 0411 092 669
_ search ‘aussiehome’ in FACEBOOK_ http://twitter.com/aussiehome _ http://blog.aussiehome.com _ http://www.youtube.com/aussiehometv
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44Social Media – Business Applications
Half Day Course
Date: Thurs Oct 29th
Session 1: 9:00am – 12:00pm, ORSession 2: 1:30pm – 4:30pm
Innovation Centre, Bentley Tech ParkPrice: $99 inc GST