social media strategy for bbc news - an analysis
DESCRIPTION
We used data gathered from BBC News's Facebook page over a 2 month period. Find out: What sort of news articles and content works best on Facebook How they approach Facebook in regards to content strategy How they serve serious news on a social network We hope you'll find this useful when deciding what type of content to post for your brand on social media.TRANSCRIPT
![Page 1: Social Media strategy for BBC News - an analysis](https://reader033.vdocuments.site/reader033/viewer/2022051412/5485bb5e5806b5a9588b47db/html5/thumbnails/1.jpg)
How does BBC News do Facebook?
What changes does BBC News make to achieve success on Social Media?
From EzyInsights
www.ezyinsights.com www.facebook.com/ezyinsights www.twitter.com/ezyinsights
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How does BBC News do Facebook?
● Engagement - activating the audienceConversation on the page
● Sharing - growing the audienceConversation in smaller groups
Encourage conversation - Increase audience
![Page 3: Social Media strategy for BBC News - an analysis](https://reader033.vdocuments.site/reader033/viewer/2022051412/5485bb5e5806b5a9588b47db/html5/thumbnails/3.jpg)
Most popular posts over 2 month period (August-September 2013 )
How does BBC News do Facebook?
![Page 4: Social Media strategy for BBC News - an analysis](https://reader033.vdocuments.site/reader033/viewer/2022051412/5485bb5e5806b5a9588b47db/html5/thumbnails/4.jpg)
Ferry smashes into cargo ship
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Cool images from space
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The USA nearly nuked itself (lol)
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Pilots falling asleep while they fly you home
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Is it rude to kiss on public transport?
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Horrible hospital food
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Baby pandasOMG!
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So no serious news?
Wrong!
![Page 12: Social Media strategy for BBC News - an analysis](https://reader033.vdocuments.site/reader033/viewer/2022051412/5485bb5e5806b5a9588b47db/html5/thumbnails/12.jpg)
USA says YES! to War
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UK says NO! to War
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News Roundupdirected by Michael Bay
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● Breaking NewsInformation can be shared incredibly quickly
● Serious news made accessible
● For some people it’s the only way they get news!
BBC News: Content
![Page 16: Social Media strategy for BBC News - an analysis](https://reader033.vdocuments.site/reader033/viewer/2022051412/5485bb5e5806b5a9588b47db/html5/thumbnails/16.jpg)
BBC News: Content
● Conversational and general interest stories most popular by far
● Breaking news features when relevant, regardless of subject
● Politics is a black hole
![Page 17: Social Media strategy for BBC News - an analysis](https://reader033.vdocuments.site/reader033/viewer/2022051412/5485bb5e5806b5a9588b47db/html5/thumbnails/17.jpg)
● On FB - prioritise ruthlessly
● Be ready to react (e.g. big TV, world, or other event)
● Play to platform strengths
Facebook = Casual, conversational
Conclusions
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● Know your audience
Use data to help shape content strategy
Data & Community Manager
Keep learning, keep measuring
Conclusions