social media strategy
TRANSCRIPT
Objective
Increase Brand Awareness using
Social Media SitesGrow Network
Communication and Interaction
with social media users
Connect with existing customers and new prospects
Increase referring traffic from social media platforms
Social Media Analysis
Assess Segment
Relate Discover
Social Media Impact
Social Media Discovery
Social Media Segmentation
Social Media Relationships
• Share of Voice• Reach • Sentiment
• Topic • Participants• Sentiment
• Affinity • Association • Cause
• Geographic's, Demographics• Influencers, Recommenders• Users, Prospective Users
Content Bucket
About Mala Yachts
Services
Party Quote/
Weddings
VacationPlan
Dubai
Define Your DreamContest
Vacation Plan
Planning to have a sailing vacation with a yacht charter? A sailing yacht
charter could be more exciting & peaceful during your vacation time.
Explore Dubai
Yacht trip in Dubai is considered as one of the best attractions of Dubai.
Are you planning to take a ride?
Define Your Dream - Contest
• Wall Contest • Fans have to ‘Define’ the dreams
that they are looking during their vacation.
• Gratification will be decided by the client.
Define Your Dream
Date on Yacht - Contest
• Wall Contest • If given a chance for a ‘Yacht Ride’, then who will you take out
on a date.• Gratification will be decided by
the client.
Facebook Activities
S. No. Activities Monthly
1 Custom Cover Page 1 (Per Month)
2 Wall Posting (with images / links / text) 50-60
3 Contest 1 (per month)
4 Twitter Tab IntegrationYes (one time)
5 Google + Tab IntegrationYes (one time)
6 Linked In Tab integrationYes (one time)
7 Instagram Tab integration Yes (one time)
Sample Posts
There is nothing more rejuvenating than cruising into a vast ocean. Take a vacation worth taking.Book here http://malayachts.ae
Sample Posts
Dating, Fishing, Sunbathing and Enjoy! Happy Ride with Mala Yachts. Book here http://malayachts.ae
Twitter Activities
S. No. Activities Monthly
1 Design Customize Background Yes
2 Follow relevant audience Yes
3 Tweets with link50 + replies to followers
4 Engage with audience, Use relevant hash tags Yes
5 Increase Followers Yes
•Customized tweets on themes similar to Facebook posts.
• Traffic would be diverted to website and Facebook.
•Create innovative hash tags related to the services. #MalaYacht, #ExploreDubaiWithMala,
#MyYachtMyWay
Google Plus Activities
S. No. Activities Monthly
1 Customize Google Plus Cover Page 1
2 Post updates daily 50
3 Increase interaction on the Page Yes
4 Increase followership on company page Yes
Google PlusGoogle Plus is an effective platform hence updating regular content on G+ will be helpful in SEO.
The content will be similar to Facebook and twitter.
YouTube Activities
S. No. Activities Monthly
1 Customize YouTube Cover Page 1
2 Upload Videos 10
3 Increase interaction on the channel Yes
4 Increase followership on the channel Yes
This platform will upload videos of events, the YouTube channel will be integrated on the website and Facebook page.
Different categories will be created on the YouTube page, videos will be uploaded in selected categories.
A few categories:- Events - Ceremonies and functions- Testimonials
Pinterest Activities
This is a visual platforms and hence has a great number of audience.
We shall create boards of different categories and will make relevant pins for the same.
Categories of boards- Events - Corporate Party - Ceremonies- Travellers
Pinterest Monthly
Upload Pins 30 – 35
Share on other social media platforms Yes
Use of relevant hashtags Yes
Create Board 2
Instagram Activities
Instagram Monthly
Upload pictures 30 – 35
Share on other social media platforms Yes
Use of relevant hashtags Yes
This is a visual platforms and hence has a great number of audience.
Upload event images on the Insta with hashtags.