Christine Guzman – ChandonSeth Greenfield - imperson

CREATING AUTHENTIC EXPERIENCES WITH YOUR AUDIENCE AT SCALE

Messaging apps have over 5B monthly active users, surpassing social networks.

According to Gartner by 2020 the average person will have more conversations with bots than with their spouse.

People are willing to use chatbots to communicate with businesses & brands.

5B 63% 51%Platform Audience Need Use

Messaging traffic will grow to 52.5 trillion messages in 2020 and 30% of web browsing sessions will be done by voice.

52T

People say a business needs to be available 24/7.

THE OPPORTUNITY FOR BRANDS

Global Reach

Messaging apps have over taken social networking apps as the dominant platforms on mobile phones.

Always OnFor the first time, your brand has the power to be always on and always learning. We strive to help you build deeper bonds with your target audience.

Multiplatform by DesignChatbots can be easily deployed across multiple platforms, web, messaging, and native apps.

Ultra-Personalized DataGet to know your customers on a personal level by engaging one-on-one and extracting valuable insights.

No DownloadNo download. No friction. People can interact with your brand directly on their preferred messaging apps like Facebook Messenger, SMS and Kik.

Easy to UseNo learning curve. No hassle. Chatting with a bot is as easy as having a conversation with a friend. Chat is the preferred method of communication.

VALUE OF A CONVERSATIONAL BOT

Meaningful engagement

Leverage one-on-one time with your audience.

4-9minAve. Conversation Length – chatbot/user

72%Users Answered Chatbot Questions

Valuable data

Collect data and insights about your audience.

35%User Re-engagement

New advertising opportunities

Exclusive content and new opportunities for advertisers.

Creative

Tools

Build relationshipsOnce a user opts in, the chatbot is on the friends list and the user can be re-engaged at any time.

Meme engineEmojis understandingGif/video sharing

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Chandon ChatbotGOALS

• Provide consumers with a fun, innovative, and engaging way to connect with our brand.

• Create awareness that generates engagement and leads to our newsletter database.

• Build a feature-rich and approachable chatbot that speaks in our unique brand voice.

• Provide accessible information making Chandon the “go-to brand” for sparkling wine, cocktail recipes and food pairing.

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Chandon ChabotHOW WE BUILT IT

Carefully define the scope of the conversation

(the topic to be covered, scope of behavior…)

Set the Conversational Bot objectives & goals

(awareness, promotion, qualify, sale…)

Outline the brand voice and personality

(name, likes, dislikes, opinions, state of mind…)

Authoring the conversations

(write the conversation content and flow)

Deploy and launch, monitor and analyze

(launch and connect to platforms, monitor and analyze results)

Testing cycles

(using a text chat interface and testers, implementing changes, fixing bugs)

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Chandon Chatbot

The bot’s bubbly, infectious voice is inspired by the brand’s tone on social media and tailored to the demographic of the target market - female millennials.

VOICE STRUCTURE

Easy-to-navigate menu with the brand’s five most popular topics:

Bubbly 101 – Video tutorial from Chandon’s expert winemaker

Pairing - Pair any meal with the perfect Chandon bubbly.

Cocktails - Chandon cocktails according to user’s preference.

Home Entertainment - Chandon inspired ideas customized for any upcoming event!

Football GameDay - An alternating topic, updated according to the brand’s social calendar.

The extensive feature-rich knowledge base includes all FAQs relevant to the brand and the product. The user can freely ask any question about Chandon!

KNOWLEDGE BASE

The bot collects user data, such as preferred product, upcoming celebrations and favorite flavors, allowing the brand to offer each consumer the most relevant products.

REALTIONSHIPSALES

The bot uses natural opportunities to push sales by directing users to the online shop and membership sign-up pages.

The bot continuously monitors user inputs for inappropriate or offensive language in order to protect the brand from any liability.

PROTECTION

imperson monitors user inputs in order to continuously adjust the experience and add relevant content.

MONITORING

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Chandon Chatbot THE EXPERIENCE

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Chandon Chatbot THE EXPERIENCE

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Chandon Chatbot SEASONAL CONTENT

Football GameDay – Seasonal content according to the brand’s social calendar.

The conversational experience brings brands and consumers great value:

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CONVERSATIONAL BOTS FOR BRANDS

We invite you to chat with the Chandon chatbotm.me/chandonusa

Ongoing relationships with consumers

A new channel to promote products

A new sales channel

Valuable users’ insights and sentiments

Direct and immediate access to the brand

Personal, one-on-one channel

Access to information and content

Effective, comfortable, and enjoyable experience

BRANDS CONSUMERS

CONVERSATIONAL BOTS

seth@imperson.com christine.guzman@moethennessy.com

Christine Guzman – ChandonSeth Greenfield - imperson