I S Y O U R S T O R Y M I S S I N G S O M E T H I N G ?

O N L I N E S O C I A L M E D I A A N D Y O U R B U S I N E S S

W E A R I N G A S H I R T. N O O N E N O T I C E S W H E N Y O U D O …

E V E R Y B O D Y D O E S W H E N Y O U D O N ’ T.

G O I N G S O C I A L I S L I K E …

It doesn’t necessarily mean that people will start contacting you the day after you are online.

It just makes it easier to find you when someone does go looking.

3

Why Go Social?

THE INDIAN LANDSCAPE

What is the value of having a

social presence online? Here are

a few reasons small businesses

should be part of the social

media scene.

78%of online

businesses

now get atleast

one quarter of

new customers

via social media

61%of young people

online refer to

social media tfor

their descisions

+10%+332 MILLIONSince JAN 2016

Total Number

of active internet

users worldwide

+219 MILLIONSince JAN 2016

Growth in the

number of active

social medial users

worldwide

+10%

70%check their social media

more than once a day

560Mil 400Mil 240Mil1000MIL

NEW CUSTOMERS Customer engagement

REACH (active users) Global GROWTH

136MTotal Number

of active social media

users

10%Percentage of total

population of India

Social Media USE

375MTotal Number

of active internet users

in India

28%Percentage of total

population of India

Internet usage

H O W D O Y O U “ G O S O C I A L ” ?

• Step 1: Decide your target audience and where they visit, congregate, and discuss those of their needs that are in-line with your offerings.

• Step 2: Create attractive profiles and pages on those social media. Interconnect your online presence through cross-mentions.

• Step 3: Post content that appeals to your target audience.

• Step 4: Engage with them through comments, likes, reshares, follows, +1s, retweets, and mentions.

• Step 5: Publicise your products and services, solve customer problems, launch new products and services, announce initiatives and openings.

• Step 6: Advertise and sponsor content, run contests, create trends.

• Step 7: Leverage your audience into sales and PR.

S O U N D S L I K E T O O M U C H W O R K ?

Working with us is as simple as 1…2…3.

W E C A N H E L P

C H O O S E Y O U R M O D E LModel Trial Value Smart All-InFacebook Setup Yes Yes Yes YesTwitter Setup Yes Yes Yes YesLinkedIn SetUp No Yes Yes YesGoogle+ Setup No Yes Yes YesMedium/WordPress Blog Setup No No Yes YesWebsite Redesign & Integration No No No YesNumber Of Curated Posts/Week 2 3 3 5Number Of Original Long Posts/Month 0 0 1 1Advertising+Sponsored Content/Month Worth 0 `2,000 `5,000 `10,000Festival Wishes/Year 6 12 18 24Contests & Launches/Year* 0 0 1 2You Pay/Month* `14,999 `24,999 `49,999 `99,999Minimum Contract (Months) 3 6 12 12* The Contest Prizes Must Be Supplied Separately. *Service Tax Extra.

S T E P 1

H AV E A S I T T I N G W I T H U S• Tell us about your products, services, your lines of business, the

space you operate in, your USPs, pricing, branding, history of your business (and its founders), your team, your locations, and all information relevant to creating engaging content online for you.

• Tell us about your style of communication and how you want your brand to appear to the outside world.

• Share your brand and design bible with us, if you have one. If you don’t, we will help you outline the dos & don’ts.

• We can do this online, over mail, over phone, over Skype, or over a coffee. We don’t want to take too much of your time.

S T E P 2

C O M P L E T E T H E PA P E R W O R K• Ask us about our advance payment discounts and choose

your payment method.

• Sign the contract.

• Share your existing online social media login details with us.

• Introduce us to your employees who are already managing your online presence, so we can coordinate with them.

• Share your list of important days (festivals, foundation day, seminars etc.), new launches, and any other special occasions.

S T E P 3

… A N D T H AT ’ S T H AT !

Now, stop worrying about social media as we handle it, while you

continue doing what you do best: GROWING YOUR BUSINESS!

I N T R O D U C I N G D R U I D S Y S T E M S

Druid Systems has been in the field of management, positioning, and branding consultancy since 2011, and has served clients in areas as diverse as land & construction, information technology, tourism development, state government programs, publications & magazines, retail & hospitality, e-commerce & accounting services, and social & political movements.

We have handled product & online platform development, social and traditional branding & positioning, online & offline engagement, conceptualisation & execution of innovative ideas, personal (and personnel) training, leadership development, report creation, viability testing, financial simulations, processes & systems development, training, documentation, and strategic consultancy assignments.

O U R C R E D E N T I A L SRECENT CLIENTS • Chunawala Constructions: Creation of processes and systems at their site office in Dehradun,

Uttarakhand, and setting up marketing for the launch of their `1.2 Billion flagship project on Rajpur Road.

• Castalia Research Labs: Assistance in creation of business plan and raising working capital from financial institutions.

• Apex Multicons: Viability testing, compliance, coordination/liaison, agency recommendation, resource planning, financial simulation & modelling, and execution planning for a new business model in realty.

• DSS World: Bid documentation and presentation for various tenders and potential customers.

• National Society for Clean Cities: Social media management for “Save The Hills” campaign.

INDICATIVE LIST OF PREVIOUS CLIENTS & JOBS • Government of Maharashtra: MTDC via the Science & Technology Park (STP), University of

Pune: Creation of DPR for a water-based theme park in Sindhudurg.

• S-Mall: Preparation of online strategy, and rollout plan.

• Softcell India & Moneylife Digital: Creation of mobile app and related environment. • P.S.Athavale & Company: Re-branding strategy, print communication and collateral, and

website design & development for Aequitas Partners.

O U R O N G O I N G W O R K

• Svitch.to: Hyperlocal Deliveries App

• Eqatra Investments: Realty Finance

• PrashiXan: Soft Skills Training

• Kitchen Community: Home Cooking

G O O G L E +

google.com/+SvitchTo google.com/+Eqatra google.com/+PrashiXan google.com/+KitchenCommunityOnline

FA C E B O O K

facebook.com/SvitchTo facebook.com/Eqatra facebook.com/PrashiXan facebook.com/KdotCommunity

T W I T T E R@SvitchTo @WeAreEqatra

@PrashiXan @KdotCommunity

L I N K E D I Nlin

kedi

n.co

m/c

ompa

ny/s

vitc

h

linke

din.

com

/com

pany

/eqa

tra

linke

din.

com

/com

pany

/pra

shix

an

T E A M D R U I D S Y S T E M S

• Kedar Anil Gadgil, Principal Consultant

• Karthik Natarajan, Design

• Sonali Mahajan, Content

K E D A R A N I L G A D G I L

• Kedar is a business leader who, over the last 26 years, has founded, nurtured, run, worked with, or contributed significantly to an equal number of businesses.

• An electrical engineer from Pune University (1994) and a serial entrepreneur since 1990, Kedar’s business expertise spans starting up new ideas, managing ongoing businesses, and turning around failing ones, as well as advising businesses and entrepreneurs on creation, positioning, design, and implementation of communication strategies.

• He has worked for brands such as Ceasefire India, MoneyLife Foundation, and Sakal Group of Newspapers; on projects with state governments and construction giants; been the founder of transnational groups such as IndoGlobal; consulted with start-ups like TechnoSmart; and been part of new ideas, new media, and new products since the last two and a half decades. He has stayed, managed offices, and conducted business variously in Boston (USA), London (UK), Hong Kong (PRC), Adelaide (Australia), and Dubai (UAE), before returning to India in 2010.

• Recently (2014-15), he helped launch India's first ever Partnered Realty model with saXam.

• More information may be found on LinkedIn.

K A R T H I K N ATA R A J A N

• An architect and a designer, Karthik has trained in Pune, Pondicherry, and Dessau-Roßlau in Germany. He has successfully completed projects for brands and institutions in India, Antarctica, Germany, Scotland, Singapore, and Brazil. He has been commissioned by The Aga Khan Foundation for their showcase exhibition in Hyderabad, and has been mentoring and training over a dozen designers across the world in his spare time.

• He has been involved with design, process, and product development in startups for the last 11 years, recently having created the first version of the LetsIntern app (the company later got acquired by Aspiring Minds when it reached over 4 million students).

• Additionally, Karthik is deeply concerned and involved in creation of a knowledge database for architecture in the Indian subcontinent, and works with various NGOs on sustainable housing and construction. He is based out of Bengaluru, presently (among other things) mentoring a FoodTech startup (Orgtree.in) that makes millet products.

• More information may be found on LinkedIn.

S O N A L I M A H A J A N

• After more than a decade and half of working in the field of One-to-One Communications, Sonali is contributing to creating the same magic as a multinational communications agency but with the intimacy and care of individual and personalised attention.

• Her past has such marquee names as Notre Advertising, Ogilvy & Mather, McCann Erikson, Lowe Healthcare, iContract, Rapp Collins, Publicis, and TBWA. She has been involved with brands and products such as Tata AIG Life Insurance Taj Spa, HDFC Bank, Manipal University, Motilal Oswal Securities, Shoppers’ Stop, Tata Indicom, HSBC, Bharti AXA Life Insurance, Breach Candy Hospital, Dumex Food Supplements, USV Lifeon, and Simran International.

• Additionally, she is a visiting faculty at Ranade Institute, Pune University for the past 5 years and conducts lectures on English Writing Skills as well as on Introduction to Advertising.

• Her specialties include creative writing, feature and article writing, blogging, teaching, marketing and advertising communication, editing, and proofreading.

• More information may be found on LinkedIn.

C O N N E C T W I T H U S

Kedar Anil Gadgil Principal Consultant

+91 75886 01943 kedar@druidsystems.com

/ D R U I D S Y S T E M S C O P Y R I G H T 2 0 1 6 , D R U I D S Y S T E M S . A L L R I G H T S R E S E R V E D .