social media- sanjay mehta
DESCRIPTION
This slide deck was presented by Sanjay Mehta at the TiE Mumbai Social Media Master Class in Mumbai, May 2010TRANSCRIPT
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Social Media Master Class: TiE Institute
Knowledge Series
Sanjay MehtaJt. CEO, Social Wavelength
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Ok. The big 4!Ok. The big 4!
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Disclaimer: It is constantly changing.. There are recent privacy challenges.. There are also some other changes, that disable
some features for small businesses.. That said..Our talk will restrict to the more generic pieces!
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How do you define Facebook? It is different things for different people.Most of all though, it is a SOCIAL UTILITY!Utility: usefulness, value, convenience, function,
service, benefit etc. Facebook provides all of these and more to userMy use: status, photos, games, videos, connect
to friends, notes (in lieu of blogs), etc.
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Most common use for companies / brands: A Facebook Page
Enables engagement with users like never before“Facebook is the new email”Other ways to use Facebook: Groups, Events,
CausesAnd then there are applications: heard of
Farmville?
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The 0-500 journey: When you know who your real friends are!Some FB media buy, if you willNothing replaces good content, good value!And there has to be differentiating strategy!
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And then the 500-5000 and onwards journey:News Feeds and the Viral factorSharing of rich media, photos, videosApplications / Quizzes / ContestsKeep them engaged, keep them involved, keep
them informed, keep them entertained..they will stay with you, they will bring their friends!
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Facebook Pages: For Brands big and small
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News FeedNews Feed
QuizzesQuizzes
GroupsGroups
EventsEvents
Targeted Adverts
Targeted Adverts
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Bring Facebook to your website or blogFacebook Friend Connect / Facebook Fan BoxThe Pepsi Refresh Project
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Aaah… Twitter.. The most famous social media platform today
(thanks to @shashitharoor, @srbacchan, @sachin_rt, @lalitkmodi and others)
Yet, the least understood social media platformWhat do you do on Twitter? “With” Twitter? Why do I want to tell the world that I am eating
a burger right now? Or read about someone else eating one??
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So what IS Twitter, and what do you do with it??Meant for sharing what is going on ‘Right Now’Extremely Viral in natureStatus updates@RepliesDirect MessagesRetweetsHashtags
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Twitter SearchTrending topicsAbility to find prospective customers / leads
through Twitter directories like WeFollow and Twellow
Hashtag based competitionsA backchannel for your event / seminar / lectureCreate offline engagement through tweetups
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Twitter SearchTwitter Search
Trending Topics
Trending Topics
Twitter Directories
Twitter Directories
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Effective use of Twitter: @Just_Dial
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Effective use of Twitter: @Su_kam
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Twitter - Before “On Yours” Twitter- After “On Yours”
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Friends List
Twitter Stream
Channel [v] takes over Twitterverse
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The CHANGE as it happened!
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On 13th and 14th August 2009, respectively,
@ChannelvIndia was the 2nd & 4th Most Popular
Twitter user from India
On 13th and 14th August 2009, respectively,
@ChannelvIndia was the 2nd & 4th Most Popular
Twitter user from India
On 22nd August 2009 (launch day),
@ChannelvIndia was the Most Popular Twitter user
from India
On 22nd August 2009 (launch day),
@ChannelvIndia was the Most Popular Twitter user
from India
The after effects of the two Channel [v] campaigns!
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Professional NetworkComplete ProfileRecommendations (giving and getting)Dynamic ProfileApplications (Blog, Presentations, Videos,
Events, Books)Status Updates
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GroupsBuilding a reputation on LinkedIn AnswersCompany PagesSearchesPro AccountsTargeted AdsForwarding Profiles / Suggesting people
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Complete Profile
Complete Profile
DiscussionsDiscussions
Company Pages
Company Pages
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Video, easiest form of media to consumeCan be embedded into blogs / websitesAbility to create channels for your brand / around
your interestDeeplinking into videos (linking to a specific point
within a video)Adding links within VideosSome of the biggest viral phenomenon on the web
have been videos
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From a point of view of Reputation Monitoring & Management of your brand, YouTube is essential
Viral VideoViral
Video
Links within Video
Links within Video
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Questions?
Sanjay MehtaJt. CEO, Social Wavelength.twitter.com/sm63
www.socialwavelength.comblog.socialwavelength.cominfo@socialwavelength.com