The Social Media RevolutionThe Social Media Revolution

Public Relations and JournalismPublic Relations and Journalism

Presented by:

Joseph StabbBuffalo State College Graduate Student

Utica College Class of 2007

Presentation OutlinePresentation Outline

This presentation is going to cover many topics relating to recent developments in technology.

I. Social Media RevolutionI. Definition of Social Web Media

II. Understanding Social Web Media

III. Types of Social Web Media

II. FacebookI. Understanding Facebook/Myspace

II. How it works

III. Tips, Tricks, & Best Practices

IV. Examples

III. WikisI. Understanding wikis

II. How it works

III. Tips, Tricks, & Best Practices

IV. Examples

IV. Second LifeI. Understanding Second Life

II. How it works

III. Tips, Tricks, & Best Practices

IV. Examples

V. ConclusionI. Homework

SOCIAL MEDIA REVOLUTIONSOCIAL MEDIA REVOLUTIONState of Anarchy and Confusion

The number of social websites is growing daily. Many have started to consolidate.

Social Media = Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings. (http://en.wikipedia.org/wiki/Social_media)

It’s already happeningIt’s already happening

• Internal blogs– Intel, Pfizer, Dell, Disney, Microsoft

• Internal podcasts– Capital One, IBM, Johnson & Johnson

• Wikis (“living libraries”)– Sony, Toys ‘R’ Us, Motorola

It’s already happeningIt’s already happening

• Social media can also be used by those that don’t like your company or product

• These are very influential people that can now reach others worldwide.

FACEBOOKFACEBOOKHow many friends do you have?

FacebookFacebook

• Facebook originally began in 2004 as a way for college students to network with each other over the internet.

Facebook StatisticsFacebook Statistics

Statistics

• General Growth– More than 70 million active users – Facebook is the 6th most-trafficked website in the world (comScore) – Facebook is the 2nd most-trafficked social media site in the world (comScore)

• User Demographics– Over 55,000 regional, work-related, collegiate, and high school networks – More than half of Facebook users are outside of college – The fastest growing demographic is those 25 years old and older – Maintain 85 percent market share of 4-year U.S. universities

• Applications– No. 1 photo sharing application on the Web (comScore) – Photo application draws more than twice as much traffic as the next three sites combined (comScore) – More than 14 million photos uploaded daily – More than 6 million active user groups on the site

• International Growth– The U.K. has the most users outside of the United States, with more than 8 million active users – Canada is the third largest country with more than 7 million active users – Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK): Turkey, Australia, France, Sweden, Norway,

Colombia, and South Africa

• Platform– Over 20,000 applications have been built on Facebook Platform – 140 new applications added per day – More than 95% of Facebook members have used at least one application built on Facebook Platform

(Facebook)

http://www.facebook.com

WIKISWIKISFree Knowledge

What is a wiki?What is a wiki?

• A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. Wikis are often used to create collaborative websites and to power community websites.

(wikipedia.org)

WikisWikis

Statistics Scoreboard

• Users 7,014,031

• Admins 1,539

• User/Admin Ratio 4557.53 users per admin

• Edits 220,371,552

• Pages 12,976,478

• Edits per Article 16.98(WikiMedia, Inc.)

http://www.wikipedia.org

IBM wikisIBM wikishttp://www-941.ibm.com/collaboration/wiki/dashboard.action

SECOND LIFESECOND LIFEYour World. Your Imagination.

What is Second Life?What is Second Life?

• Second Life® is a 3-D virtual world created by its Residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by millions of Residents from around the globe.

Images of Second LifeImages of Second Life

Coca Cola in Second LifeCoca Cola in Second Life

• Coca Cola is a company that has definitely embraced Second Life.

• Launched during 2007 as a resource for increased promotion and sales of Coca Cola gear.

CONCLUSIONCONCLUSION

Works CitedWorks Cited

Facebook. (n.d.). Statistics. Retrieved May 05, 2008, from Facebook, Inc.: http://www.facebook.com/press/info.php?statistics

WikiMedia, Inc. (n.d.). Wikipedia: Statistics Department. Retrieved May 05, 2008, from WikiPedia: http://en.wikipedia.org/wiki/Wikipedia:Statistics_Department