social media report - fashion magazines (india) july - august 2016

Fashion Magazineson Social MediaJuly 1st – Aug 31st 2016

Fashion Magazines : Social Media Report

This Report looks at how

Fashion Magazines (India)

performed on Social Media between

July 1st – Aug 31st, 2016

Comparison of

“Fashion Magazines"Facebook Pages

Jul 01, 2016 - Aug 31, 2016

MensXP had the largest fan base of 1,865,681 while Cosmopolitan India showed the highest fan growth of 19.84%.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

Gro

wth

%

Number of Fans

POPxo Cosmopolitan India AskMen India Luxpresso MensXP ELLE DECOR India GQ India MissMalini Vogue India

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Vogue India MensXP Luxpresso Cosmopolitan

India

AskMen India POPxo MissMalini GQ India ELLE DECOR

India

Egypt Philippines Countries < 2% Mexico Pakistan Argentina Brazil Other Countries Bangladesh India

Fans - Geography

MensXP had the highest PTAT of 35.13% as a percentage of its average number of Fans during this time period.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

POPxo Cosmopolitan India AskMen India Luxpresso MensXP ELLE DECOR India GQ India MissMalini Vogue India

Conversations

Cosmopolitan India published the greatest number of posts (2,736). MensXP had the highest average engagement with a

score of 437.

0 500 1000 1500 2000 2500 3000

0 50 100 150 200 250 300 350 400 450 500

POPxo

Cosmopolitan

India

AskMen India

Luxpresso

MensXP

ELLE DECOR

India

GQ India

MissMalini

Vogue India

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

MensXP received the most number of Likes (7,329,282) and the most number of Shares (374,793) while POPxo got the most

number of Comments (343,653).

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K

POPxo

Cosmopolitan India

AskMen India

Luxpresso

ELLE DECOR India

MensXP

GQ India

Vogue India

MissMalini

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsMensXP

27-AUG-16, SAT 1:30PM

Dayyum!

ENGMT. LIKES COMMENTS SHARES

1,000 81,331 244 255

POPxo

27-AUG-16, SAT 3:55AM

Dear boy bestie, please do!! :D <3

MissMalini

26-AUG-16, FRI 11:38AM

Congratulations to the couple! Shahid

Kapoor


1,000 4,992 14,785 1,286


1,000 51,621 888 1,334

http://www.facebook.com/121450784547879/posts/1500724436620500



Most Engaging Brand PostsPOPxo

25-AUG-16, THU 7:55AM

God help him! :P Tag your bestie! <3


1,000 9,261 9,238 2,761

POPxo

22-AUG-16, MON 2:15PM

Are you lucky too? :) <3

MensXP

22-AUG-16, MON 6:30AM

She remained unconscious for almost 2-3

hours and had to be administered 7 bottles

of glucose. Imagi ..


1,000 16,302 8,194 5,688


1,000 24,778 828 5,885




Cosmopolitan India's Facebook Page saw the highest number of Fan posts (126).

0 20 40 60 80 100 120 140

POPxo

Cosmopolitan India

AskMen India

Luxpresso

MensXP

ELLE DECOR India

GQ India

MissMalini

Vogue India

Number of Fan Posts

Fan Posts

Luxpresso received the highest percentage of Positive Sentiment (100.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Cosmopolitan India

AskMen India

Luxpresso

ELLE DECOR India

Negative Neutral Positive

Sentiment Analysis

Cosmopolitan India published the most with 2,736 posts.

15%

2%

19%

15%

1%

5%

12%

18%

13%

Vogue India ELLE DECOR India Cosmopolitan India MensXP AskMen India Luxpresso POPxo MissMalini GQ India

Share Of Voice – Volume of Posts

MensXP received the largest volume of Likes (7,329,282).

7%

0%

5%

51%

0%

0%

18%

17%

2%


Share Of Voice – Likes

POPxo received the largest volume of Comments (343,653).

2% 0% 1%

34%

0%

0%

54%

7%

2%


Share Of Voice – Comments

MensXP received the largest volume of Shares (374,793).

2% 0%2%

44%

0%0%

42%

8%

2%


Share Of Voice – Shares

During this time period, #ReturnOfXanderCage was the most engaging run by Vogue India. POPxo published the most (2) in its

#RioOlympics2016 campaign.

0 0.5 1 1.5 2 2.5

0 20 40 60 80 100 120 140

#RioOlympics2016(POPxo)

#ReturnOfXanderCage(Vogu

e India)

Number of Posts

Engagement Score


Campaign Comparison

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Analysis of

POPxoFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

1,612,893 100,433 6.64% India Mostly Young, Female and Single

POPxo

Engagement Score Total Comments

381 343,653

Total Posts Total Shares

1,810 357,949

Total Likes

2,539,641

BRAND POSTS

Brand Overview

1,460K

1,480K

1,500K

1,520K

1,540K

1,560K

1,580K

1,600K

1,620K

1,640K

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Fan Growth

Total Fans

1,612,893

New Fans

100,433

Engagement

0

250

500

750

1,000

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

POPxo had an average engagement score of 381 and a highest of 822.

Community Analysis

POPxo fans are mostly Young, Female and Single POPxo fans are largely from India followed by Pakistan.

Fan Demographics Distribution of Fans

15%

85%

male female

0% 20% 40% 60% 80%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K

India

Pakistan

Philippines

United States

Bangladesh

Malaysia

United Arab Emirates

Nepal

Egypt

0

5

10

15

20

25

30

35

40


Brand Posts

Top keywords used Frequency

post 158

POPxo Wedding 157

girls 93

one 78

time 72

73%

5%

22%

Posititve Negative Neutral

Brand Posts - Engagement

POPxo receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts

Most Engaging Brand Posts

27-AUG-16, SAT 3:55AM

Dear boy bestie, please do!! :D <3


1,000 4,992 14,785 1,286

25-AUG-16, THU 7:55AM

God help him! :P Tag your bestie! <3

22-AUG-16, MON 2:15PM

Are you lucky too? :) <3


1,000 9,261 9,238 2,761


1,000 16,302 8,194 5,688

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 200 400 600 800 1000 1200 1400

0 200 400 600 800 1,000

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 50 100 150 200 250 300

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Campaign Intel

Entire Campaign

0 1 2 3 4 5 6 7 8 9

0 200 400 600 800 1000 1200

#RioOlympics2016

#HappyRakshaBandhan

Nail Hacks

Number of Posts

Engagement Score


Analysis of

MensXPFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

1,865,681 293,289 18.65% India

MensXP


437 215,487


2,156 374,793

Total Likes

7,329,282

BRAND POSTS

Brand Overview

1,400K

1,450K

1,500K

1,550K

1,600K

1,650K

1,700K

1,750K

1,800K

1,850K

1,900K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug

Fan Growth

Total Fans

1,865,681

New Fans

293,289

Engagement

0

250

500

750

1,000


MensXP had an average engagement score of 437 and a highest of 767.

Community Analysis

MensXP fans are largely from India followed by Pakistan.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K

India

Pakistan

United States

Bangladesh


Philippines

Malaysia

Nepal

Saudi Arabia

0

5

10

15

20

25

30

35

40

45

50


Brand Posts


one 167

time 156

life 128

things 110

people 94

79%

9%

12%



MensXP receives more positive than negative vibes from comments on their Posts.



27-AUG-16, SAT 1:30PM

Dayyum!


1,000 81,331 244 255

22-AUG-16, MON 6:30AM

She remained unconscious for almost 2-3

hours and had to be administered 7 bottles

of glucose. Imagi ..

22-AUG-16, MON 5:00AM

Be careful when you visit a Torrent website

next time.

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 24,778 828 5,885 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 27,150 3,295 4,051 Positive

NO IMAGE NO IMAGE NO IMAGE






0 500 1000 1500 2000 2500

0 100 200 300 400 500 600 700

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 100 200 300 400

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

MissMaliniFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

1,358,526 168,402 14.15% India

MissMalini


147 43,652


2,677 65,643

Total Likes

2,388,744

BRAND POSTS

Brand Overview

1,100K

1,150K

1,200K

1,250K

1,300K

1,350K

1,400K


Fan Growth

Total Fans

1,358,526

New Fans

168,402

Engagement

0

250

500


MissMalini had an average engagement score of 147 and a highest of 306.

Community Analysis

MissMalini fans are largely from India followed by Pakistan.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K

India

Pakistan

Bangladesh

Nepal

Myanmar


Saudi Arabia

United States

Afghanistan

New Zealand

0

10

20

30

40

50

60

70

80


Brand Posts


love 90

Khan 87

outfit 81

India 75

style 74

72%

9%

19%



MissMalini receives more positive than negative vibes from comments on their Posts.



26-AUG-16, FRI 11:38AM

Congratulations to the couple! Shahid

Kapoor


1,000 51,621 888 1,334

27-AUG-16, SAT 10:44AM

Whoa. Things just got mad intense

@shantanunikhil #TheMutiny.

05-AUG-16, FRI 3:16AM

#FriesBeforeGuys


999 4,817 539 4,750


990 8,008 2,509 1,521

NO IMAGE NO IMAGE






0 500 1000 1500 2000 2500

0 50 100 150 200 250

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 100 200 300 400 500

0 50 100 150 200 250

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


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