social media recipes for your online kitchen
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From Pancakes to Peanut Brittle
Katie [email protected] www.schipul.com/happykatie
Online Recipes for Success
Friday, April 16, 2010
Web marketing is not an exact Science
(like cooking)^Friday, April 16, 2010
‘Cookery is not Chemistry. It is an art. It requires instinct and taste rather than exact measurements.’
Marcel Boulestin
Friday, April 16, 2010
Our Menu
✓ 4 delicious Online Recipes
✓ Stories to inspire your kitchen
✓ A doggie bag full of good ideas
Friday, April 16, 2010
PancakesInternet
Friday, April 16, 2010
✓ LISTEN!
✓ Established voice and response platform
✓ The magic words (‘I’m sorry’ or ‘Thank you’)
✓ Discover unexpected opportunity
Pancake ingredientsVent offline, make lemonade online
Friday, April 16, 2010
So about that listening...
www.google.com/alerts Email updates for your company
name and keywords
http://alerts.yahoo.com Yahoo! alerts you of any occurrences
of defined terms and names
www.technorati.com Email updates for your company
name and keywords
http://search.twitter.com Search Twitter for what’s being
said about you
Friday, April 16, 2010
A little chair called Bumbowww.flickr.com/groups/bumbofun/
www.youtube.com/watch?v=7DkWjqilINQFriday, April 16, 2010
Friday, April 16, 2010
Stone SoupDigital
Friday, April 16, 2010
Stone Soup ingredients
✓ Strong relationships
✓ Trust
✓ Established online presence
✓ A library card (or Amazon account)
Friday, April 16, 2010
Stir your audience into your Story
www.intensedebate.com
www.polldaddy.com
www.polleverywhere.com
www.chipin.com
Friday, April 16, 2010
Naked no more with Threadless
http://twitter.threadless.com Vote on Tweets about Threadless
tees!
www.threadcakes.com Bake cakes with Threadless shirt
designs, vote and WIN!!!www.vimeo.com/threadless Weekly Community video update
and announcements
www.threadless.com/quote2win Comment contests through Facebook
video giveaways
Friday, April 16, 2010
CupcakesCommunity
Friday, April 16, 2010
Take care of your people.
Marketing success
Community love
Friday, April 16, 2010
Cupcake ingredients
✓ A company that cares
✓ Pro-active responders
✓ Creative playfulness
✓ Hero making missions
Friday, April 16, 2010
Who is your Audience?
???????????? ????????????
????????????
Friday, April 16, 2010
Let the playing begin!
www.threadbanger.com/post/12723
www.squarespace.com/iphone
/www.flickr.com/photos/cybertoad/3211981392/
www.twitter.com/houstonzoo
Friday, April 16, 2010
Personal Brands add up
23 employees13,982 followers
19 personal sites4,782 page views
25 on Facebook650 visits
Friday, April 16, 2010
Meet LUSH Cosmetics
Friday, April 16, 2010
Peanut BrittleStrategic
Friday, April 16, 2010
Peanut brittle ingredients
✓ NUTS (of all kinds)
✓ Sweet tooth for the good stuff
✓ Open (strategic) mind for all the rest
Friday, April 16, 2010
Different kinds of nuts
✓ Raving Fans:
✓ Clients
✓ Extended ‘Family’
✓ Employees
✓ Non-Believers:
✓ Competitors
✓ Jerks
✓ Former tenants / employees
Friday, April 16, 2010
So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
They are ALL part of your Story
Friday, April 16, 2010
Track your Comments
www.backtype.com Follow and promote
comments about YOU
www.intensedebate.com Forum-like comment threads and user
profiles to follow!
www.scoutlabs.com Reputation management - with collaborative elements
www.convotrack.com Sidebar to aggregate comments
on content from all over
Friday, April 16, 2010
Track your Tweets
http://search.twitter.com Old school Twitter search
and monitoring
www.twitalyzer.com What are your RT-ers influence and
footprints like?
http://bit.ly Shorten your URLs and revel in the
handy built-in statistics!
Friday, April 16, 2010
Find your happy placeFind your Happy Place.
Friday, April 16, 2010
✓ Persona development
✓ Set up your tools
✓ Response strategy
✓ Identify your Heroes + Raving Fans
✓ 2 ways you can play with your audience?
Doggie bag
Friday, April 16, 2010
A review of our Menu
✓ Online marketing is an experimental blend
✓ Connect the offline and online world
✓ Stir in the good with the bad, it’s all gravy
Friday, April 16, 2010
Cooking is like Love. It should be entered into with
abandon or not at all.Harriet Van Home
Friday, April 16, 2010
Thanks for cooking with me!
Katie LairdSchipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext 519
Katie details:Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie
Find these slides on Slideshare: www.slideshare.net/happykatie
http://www.flickr.com/photos/66125582@N00/457743309/
Friday, April 16, 2010
Thanks to our amazing photographers!
• Slide 1:• Heart Book: www.flickr.com/photos/mizzel/3661566009/• Four Bowls: www.flickr.com/photos/10229241@N04/2210869771/• Fire Chef: www.flickr.com/photos/liberato/2275622210/
• Slide 2:• Chemistry Lab Wall: http://www.flickr.com/photos/odreiuqzide/3817113176/
• Slide 3:• Cooking Table: http://www.flickr.com/photos/h_is_for_home/3588626853/sizes/l• Knife and Fork: http://www.flickr.com/photos/79649916@N00/2140222017/• Blue Pizza Oven: http://www.flickr.com/photos/smcgee/2223976433/in/set-72157617018994796/• Woman with Soup: http://www.flickr.com/photos/79649916@N00/2140222017/• Panda Pan: http://www.flickr.com/photos/49503124519@N01/2224102244/• Shopping List: http://www.flickr.com/photos/h_is_for_home/2575745569
• Slide 4:• Woman Eating Repeat: Page not found• Girl with Candy Apple: http://www.flickr.com/photos/31686852@N00/491924792/• Boy with Watermelon: http://www.flickr.com/photos/50635359@N00/121984304/
• Slide 5:• Waiter Drinking Real Wine: http://www.flickr.com/photos/pedrosimoes7/169983321/sizes/l/
• Slide 6:• Veselka Pancakes: http://www.flickr.com/photos/51035735481@N01/44199003/• Maple Pancakes: http://www.flickr.com/photos/66576488@N00/3785678542/
• Slide 7:• Mixing Bowl: http://www.flickr.com/photos/10229241@N04/3755834806/• Ricotta Pancakes: http://www.flickr.com/photos/87955432@N00/282085602/• Robots Pancakes: http://www.flickr.com/photos/71447254@N00/3307512768/
Friday, April 16, 2010
Thanks to our amazing photographers!• Slide 10:
• Lit Mac: www.flickr.com/photos/86451170@N00/468460396/• Pen and Paper: www.flickr.com/photos/97351704@N00/325752626/• Pink Spiral: www.flickr.com/photos/40645538@N00/398992111/• Orange Telephone: www.flickr.com/photos/13522901@N00/64027565/
• Slide 12:• Toddlers in Chairs: www.flickr.com/photos/ianturk/2154922331
• Slide 13:• Variety Sliced Fruit in Juice: www.flickr.com/photos/50502690@N00/2664957782/• Grapefruit in Juice: www.flickr.com/photos/51035555243@N01/2927355093/• Sliced Lemon: www.flickr.com/photos/40645538@N00/3405897312/
• Slide 14:• Soup and Sandwich: http://www.flickr.com/photos/29596200@N00/226319598/• Beer and Soup: http://www.flickr.com/photos/51035614490@N01/688744356/• Chilled Borscht: http://www.flickr.com/photos/43091542@N00/2830422052/
• Slide 15:• Onion Soup: http://www.flickr.com/photos/84117831@N00/56448145/• Kale: http://www.flickr.com/photos/10229241@N04/3026045835/
• Slide 19:• Carrot Cupcakes: http://www.flickr.com/photos/48600074651@N01/501789057/• Lemon Cupcakes: www.flickr.com/photos/santos/127892227/in/set-1078546/• Cupcake Girl: www.flickr.com/photos/66081320@N00/3630603284/
• Slide 21:• Heart Cupcakes: http://www.flickr.com/photos/13041737@N08/2207710404/• Hello Kitty Cupcake: http://www.flickr.com/photos/48600074651@N01/5051865/• Strawberry Cupcake: http://www.flickr.com/photos/48600074651@N01/4338481/
Friday, April 16, 2010
Thanks to our amazing photographers!• Slide 27:
• Black Bean Chili: http://www.flickr.com/photos/43905767@N00/3261743489/• Chili with Hot Sauce: http://www.flickr.com/photos/29831438@N00/34243279/• Veggie Chili: http://www.flickr.com/photos/28328627@N03/3395174338/
• Slide 28:• Tomato: http://www.flickr.com/photos/67499195@N00/2909778692/• Peppers: http://www.flickr.com/photos/97551727@N00/1972975591/• Hello Kitty Doll: http://www.flickr.com/photos/62274271@N00/2391556686/
• Slide 32:• Thank you M&Ms: http://www.flickr.com/photos/37183619@N00/1574355240
• Slide 34:• Chocolate Cake: http://www.flickr.com/photos/galant/3295376624• Peanuts with Spatula: http://www.flickr.com/photos/foodchronicles/2120263951• Peanuts Close Up: http://www.flickr.com/photos/mezuni/3127150903/
• Slide 35:• Cereal Bar: http://www.flickr.com/photos/43091542@N00/2185558804/• Squirrel: http://www.flickr.com/photos/84136479@N00/974094092/• Spices: http://www.flickr.com/photos/10934572@N00/3300238326/
• Slide 36:• Guy in Crowd: http://www.flickr.com/photos/rogerss1/3296910183/• Large Crowd: http://www.flickr.com/photos/leecullivan/519240547/
• Slide 40:• Star Cookies with Sprinkles:www.flickr.com/photos/safetyparachute/304323700/• Cake with Icing: http://www.flickr.com/photos/53529921@N00/3193412107/• Happy Star Cookie: http://www.flickr.com/photos/41754875@N00/1996389857/
• Slide 41:• Smile Cookie: http://www.flickr.com/photos/infatuated/2363688502/sizes/l/
Friday, April 16, 2010