social media publishing schedule template (1)

Using the Social Media Publishing Schedule

Twitter Updates

Facebook Updates

LinkedIn Updates

Google+ Updates

Pinterest Updates

This Social Media Publishing Schedule will let you organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing. To make this template easy to use, this cover sheet will break down how to use each of the following tabs, highlighting nuances and giving you tips for maximum productivity.

The first four columns, "Day," "Date," "Time," and "Date and Time" are there for your convenience. In the "Tweet Copy" column, simply input the copy you'd like to appear in your tweet, bearing in mind you should keep it under 114 characters to allow room for a link. This spreadsheet will auto-calculate the number of characters you've entered to keep you on point. After you've composed your tweet, paste the URL you'd like to include in your tweet in the "Link" column; in the last column labeled "Tracking Token" include the tracking token you'll add to the end of that link to track the source of your traffic.

Facebook updates work similarly to Twitter updates. The first three columns, "Day," "Date," "Time," and "Date and Time" are there for your convenience. Then head on over to the column labeled "Update Copy" and input the copy you'd like to appear in your status update. Then move to the "Link" column and input the link you'll be, well, linking to in the update! Finally, insert a tracking token in the last column to ensure you can track all of the traffic that comes from Facebook.

LinkedIn updates are the most unique of all, because you have both Company Pages and Groups to consider. To demonstrate the difference between Company Page updates and Group updates, let's navigate over to the column labeled "Title (For Group Discussions Only)." Groups let you post a few kinds of updates, one of which is them is something called a Discussion. You will only fill out this column if you are looking to post a Discussion to your LinkedIn Group -- because Discussions are the only update you'll be posting that requires a title. If you're not posting a Discussion to a LinkedIn Group, you don't need to fill out this field, because your update will not have a title.

You'll fill out the next columns, "Update Copy," for every type of update you post, whether it's for a Company Page or a Group. Simply input your copy into this column, and then navigate to the next two columns, "Link" and "Tracking Token," to input the URL to which you're directing readers, and the tracking token you'll use to track them.

Next, we come to Google+. Start in the "Update Copy" column and input your status update. Then move over to the last two columns and input the link to which you're directing readers, and the tracking token you'll use at the end of that URL to track visitors coming to your site from Google+.

Content Repository

Finally, we come to Pinterest. Same as the others, start in the "Update Copy" column and input your status update. But the difference for Pinterest is you need to have an image. Either link to the image location or provide a file name. Store all your images in one folder on your computer to make it super easy to pull your images when needed. Then move over to the last two columns and input the link to which you're directing readers (related to the image), and the tracking token you'll use at the end of that URL to track visitors coming to your site from Pinterest.

The Content Repository tab of this spreadsheet will help you keep track of the content you have in your arsenal that can be promoted on social media. As your inbound marketing strategy grows, you'll have accumulated an impressive bank of content and offers that you'll want to resurface and promote via social media. To ensure you don't lose track of all of that great content, record it on this tab so you're never at a loss for social media content! If the content you're promoting is not evergreen, be sure to include an expiration date in the column marked "Expiration."

Want to publish social media updates without having to add a custom tracking code each time? HubSpot's social media publisher automatically attaches tracking tokens and gathers metrics on the success of your social media posts. Sign up for a free demo of the softwareby clicking below to learn more!

3 Essential Tips for Using This Template:

1) You'll notice some of the cells in this spreadsheet contain little red triangles in their upper right corners. These are comments with tips and clarifications that will make you use this Social Media Publishing Schedule more successfully. To read the tip, simply hover over the cell with your cursor.

2) We've included some recommendations for publishing frequency in this template, but you may find you need to publish more or less, or at different times of day or night, depending on your business. Please edit the dates and times to fit your needs.

3) Once you've published this content to your social media networks, your job isn't over. You still need to monitor each network for engagement, and reply to fans and followers regularly. If you're a HubSpot customer, you can use our social media monitoring tool to do this.

DAY DATE TIME DATE & TIMEMONDAY

1/30/2012 8:00:00 30/01/2012 08:00

1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 10:30

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 13:30

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 16:30

1/30/2012 ### 30/01/2012 18:00

1/30/2012 ### 30/01/2012 20:00

TUESDAY1/30/2012 8:00:00 30/01/2012 08:00

1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 10:30

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 13:30

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 16:30

1/30/2012 ### 30/01/2012 18:00

1/30/2012 ### 30/01/2012 20:00

WEDNESDAY1/30/2012 8:00:00 30/01/2012 08:00

1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 10:30

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 13:30

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 16:30

1/30/2012 ### 30/01/2012 18:00

1/30/2012 ### 30/01/2012 20:00

THURSDAY1/30/2012 8:00:00 30/01/2012 08:00

1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 10:30

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 13:30

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 16:30

1/30/2012 ### 30/01/2012 18:00

1/30/2012 ### 30/01/2012 20:00

FRIDAY1/30/2012 8:00:00 30/01/2012 08:00

1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 10:30

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 13:30

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 16:30

1/30/2012 ### 30/01/2012 18:00

1/30/2012 ### 30/01/2012 20:00

SATURDAY1/30/2012 8:00:00 30/01/2012 08:00

1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 10:30

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 13:30

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 16:30

1/30/2012 ### 30/01/2012 18:00

1/30/2012 ### 30/01/2012 20:00

SUNDAY1/30/2012 8:00:00 30/01/2012 08:00

1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 10:30

1/30/2012 ### 30/01/2012 13:30

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 16:30

1/30/2012 ### 30/01/2012 18:00

1/30/2012 ### 30/01/2012 20:00

TWEET COPY CHARACTER COUNT

94

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

Having trouble figuring out whether social media drives leads? HubSpot software will tell you!

F1

HubSpot: Keep your update fewer than 114 characters so you have room for your link!

0

0

0

0

0

0

0

0

0

0

0

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0

0

0

0

0

0

0

0

0

0

LINK TRACKING TOKEN

http://www.hubspot.com/products/demo

/?utm_medium=social&utm_source=twitter


H1

HubSpot: This is a sample tracking token. Visit this blog post for advice on creating your own! http://blog.hubspot.com/blog/tabid/6307/bid/7249/A-Marketer-s-Guide-to-Tracking-Online-Campaigns.aspx


1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 17:00

TUESDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 17:00

WEDNESDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 17:00

THURSDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 17:00

FRIDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 17:00

SATURDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 17:00

SUNDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 15:00

1/30/2012 ### 30/01/2012 17:00

UPDATE COPY LINK TRACKING TOKEN

Who knows how many leads they got from Facebook last month? Bueller? We do, because we use HubSpot software. Give it a whirl (for free), won't you? http://www.hubspot.com/products/demo

/?utm_medium=social&utm_source=facebook


G1


TRACKING TOKEN


1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 16:00

TUESDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 16:00

WEDNESDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 16:00

THURSDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 16:00

FRIDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 16:00

SATURDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 16:00

SUNDAY1/30/2012 9:00:00 30/01/2012 09:00

1/30/2012 ### 30/01/2012 12:00

1/30/2012 ### 30/01/2012 16:00

UPDATE COPY

N/A

TITLE (FOR GROUP DISCUSSIONS ONLY)

It's frustrating to not be able to tell your boss whether you'll meet your leads goal. But what if you could keep track of your progress every day, figure out what marketing activities work best, and do more of those successful campaigns to ensure you meet your goal? Download a

E1

HubSpot: You can post updates to Company Pages, or Groups. If you're starting a Discussion in a Group, it will require a title for which there's a 140 character limit.

F1

HubSpot: If you're writing a Group update, don't forget you can include a Poll, too!

LINK TRACKING TOKEN


/?utm_medium=social&utm_source=linkedin


H1



1/30/2012 9:00:00 30/01/2012 9:001/30/2012 ### 30/01/2012 12:001/30/2012 ### 30/01/2012 15:001/30/2012 ### 30/01/2012 18:00

TUESDAY1/30/2012 9:00:00 30/01/2012 9:001/30/2012 ### 30/01/2012 12:001/30/2012 ### 30/01/2012 15:001/30/2012 ### 30/01/2012 18:00

WEDNESDAY1/30/2012 9:00:00 30/01/2012 9:001/30/2012 ### 30/01/2012 12:001/30/2012 ### 30/01/2012 15:001/30/2012 ### 30/01/2012 18:00

THURSDAY1/30/2012 9:00:00 30/01/2012 9:001/30/2012 ### 30/01/2012 12:001/30/2012 ### 30/01/2012 15:001/30/2012 ### 30/01/2012 18:00

FRIDAY1/30/2012 9:00:00 30/01/2012 9:001/30/2012 ### 30/01/2012 12:001/30/2012 ### 30/01/2012 15:001/30/2012 ### 30/01/2012 18:00

SATURDAY1/30/2012 9:00:00 30/01/2012 9:001/30/2012 ### 30/01/2012 12:001/30/2012 ### 30/01/2012 15:001/30/2012 ### 30/01/2012 18:00

SUNDAY1/30/2012 9:00:00 30/01/2012 9:001/30/2012 ### 30/01/2012 12:001/30/2012 ### 30/01/2012 15:001/30/2012 ### 30/01/2012 18:00

UPDATE COPY LINK

We're giving away free trials of our marketing software. Download it to help close the loop on your marketing activities so you can determine which http://www.hubspot.com/products/demo


TRACKING TOKEN

/?utm_medium=social&utm_source=google+

G1


DAY DATE TIME DATE & TIMEUPDATE COPYMONDAY

1/30/2012 9:00:00 ###

1/30/2012 12:00:00 ###

1/30/2012 15:00:00 ###

1/30/2012 18:00:00 ###

TUESDAY1/30/2012 9:00:00 ###

1/30/2012 12:00:00 ###

1/30/2012 15:00:00 ###

1/30/2012 18:00:00 ###

WEDNESDAY1/30/2012 9:00:00 ###

1/30/2012 12:00:00 ###

1/30/2012 15:00:00 ###

1/30/2012 18:00:00 ###

THURSDAY1/30/2012 9:00:00 ###

1/30/2012 12:00:00 ###

1/30/2012 15:00:00 ###

1/30/2012 18:00:00 ###

FRIDAY1/30/2012 9:00:00 ###

1/30/2012 12:00:00 ###

1/30/2012 15:00:00 ###

1/30/2012 18:00:00 ###

SATURDAY1/30/2012 9:00:00 ###

1/30/2012 12:00:00 ###

1/30/2012 15:00:00 ###

1/30/2012 18:00:00 ###

SUNDAY1/30/2012 9:00:00 ###

1/30/2012 12:00:00 ###

1/30/2012 15:00:00 ###

1/30/2012 18:00:00 ###

Have you seen our new Social Inbox in action?

LINK TRACKING TOKENVISUAL (LINK OR FILE NAME)

Social-Inbox-Screenshots.png

http://www.hubspot.com/products/social-inbox

/?utm_medium=social&utm_source=pinterest

H1


CONTENT TYPE TITLE LINKOffer 30-Day Free Trial http://www.hubspot.com/products/demo/

http://www.hubspot.com/products/demo/

A1

HubSpot: Is this a blog post? Ebook? Coupon? Labeling them will help you sort for the type of content you're looking for.

INTERESTING SNIPPET EXPIRATIONHubSpot customers generated over 12.5 million leads in N/A

E1

HubSpot: If content is timely, like a landing page for a live webinar, for example, indicate the date after which it cannot be promoted.

social media publishing schedule template (1)

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