social media prez 10 09
Post on 17-Oct-2014
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Social Media - Join the ConversationThe Rules of EngagementTRANSCRIPT
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SOCIAL MEDIA: JOIN THE CONVERSATIONThe Rules of Engagement
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WHAT IS SOCIAL MEDIA?
Social media is anything that uses the Internet to facilitate
conversations. (Putting the Public back in Public
Relations)
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THE 411
Conversations are happening with or without you…
Many-to-many communication, not one-to-many
Blend of personal and professional It’s a conversation, you can share
information, but you can’t control what happens.
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THE PLAYERS
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BRANDS USING SOCIAL MEDIA
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WAYS TO MAXIMIZE SOCIAL MEDIA
To promote products and services or a cause To share news and information To promote customer service To address positive and negative comments
from consumers To obtain product reviews from bloggers Disseminate information during a crisis To interact with customers and potential
customers To humanize the brand
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CASE STUDIES
Comcast Blog: comcastvoices.com Twitter: @ComcastCares, @ComcastBill,
@Comcast Sherri
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CASE STUDIES
More than 1.4 Million followers
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CASE STUDIES
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CASE STUDIES
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CASE STUDIES
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CRISIS CASE STUDY
Two Dominoes employees post a video on YouTube.
Readers of online magazine help identify the culprits.
Video becomes a viral nightmare, with more than 1 Million views.
Dominoes responds online via Twitter and YouTube.
Dominoes launches successful social media campaign post crisis.
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CONSUMERS TRUST REAL FRIENDS & VIRTUAL STRANGERS THE MOST
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TALLY BUSINESSES AND SOCIAL MEDIA
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HASHTAGS
#Tallahassee #TallyTuesday #FollowFriday #FF
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Q&A